tag:blogger.com,1999:blog-82802116324238464242024-03-14T16:37:28.008+08:00教育部智慧博物館教育部「智慧博物館辦公室」部落格,定期更新並分享各種與國外博物館、圖書館相關的科技新知、案例分享。教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.comBlogger205125tag:blogger.com,1999:blog-8280211632423846424.post-73434986268213108182023-11-28T15:38:00.009+08:002023-11-28T15:49:47.972+08:00淺談元宇宙科技於導覽應用之可能情境<p style="text-align: right;"><span style="font-size: x-small;">文/佐臻股份有限公司 鄭育鎔</span></p><p><b><span style="color: #0b5394; font-size: medium;"><br /></span></b></p><p><b><span style="color: #0b5394; font-size: large;">元宇宙發展現況</span></b></p><p><b><span style="color: #0b5394; font-size: medium;"><br /></span></b></p><p style="text-align: justify;"> 元宇宙(Metaverse)一詞存在已久,因為臉書(Facebook)宣示把元宇宙當成公司未來發展的重心並更改公司名稱為Meta,將元宇宙的熱度推上高峰成為2021年最紅的商業名詞(Buzz word)。而2022年至2023年因Meta營收不如預期再加上生成式AI在今年成為當紅炸子雞,讓元宇宙頓失媒體目光。然而,各國際大廠與新創公司仍一直持續投入推進元宇宙相關技術創新,讓元宇宙已經不在是個夢想,而是有很高的實現可行性。以下簡要列出今年元宇宙相關之重大進展:</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">• 硬體運算能力持續提升 – 晶片大廠Qualcomm持續優化其XR系列晶片推出提升GPU繪圖效能2.5倍與AI運算效能8倍之Snapdragon® XR2 Gen 2產品,並運用於 Meta最新的Quest 3頭盔產品。Qualcomm亦發表跨裝置分散式運算與Dual Render等架構,進一步提升行動式XR體驗。</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">• 廣域空間虛實融合技術漸趨成熟 – 廣域空間虛實融合技術能夠讓使用者在城市或遊樂園等大範圍空間中隨時體驗虛實融合XR服務。包括Google、Niantic、Snap等大廠在其相關服務都有新的進展。例如:Google ARCore GeoSpatial API提供開發者在Google StreetView服務所及之空間中建立AR服務,讓AR服務更容易普及到周遭生活空間中。</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">• 元宇宙相關標準收斂聚合 – 元宇宙一詞尚未有嚴謹的學術定義或是廣為產業所共通接受的標準說法,常與web 3、spatial computing、spatial Internet等名詞交互提及,儼然是集各家大成的上位名詞。因此XR或web3等領域廠商便於去年組成Metaverse Standard Forum,來試圖替產業找出需要共同定義標準的部分,例如:虛實融合的介面規範或是場景串流格式等。此外, Pixar、Adobe、Apple、Autodesk 和 NVIDIA 以及 Linux 基金會附屬的 Joint Development Foundation (JDF)宣佈成立 OpenUSD 聯盟,推動以 Pixar所制定之通用場景描述格式 (USD, Universal Scene Description)的標準化,來解決3D內容製作工具數十年來彼此資料交換不相容或轉換沒效率等的問題。</p><p style="text-align: justify;"><br /></p><div><div style="text-align: justify;">• 體驗方式重新定義與創新 – 今年元宇宙產業最大的新聞就是Apple 推出Visio Pro產品宣示進入空間運算(Spatial Computing)市場,值得注意的是,今年Meta亦推出新一代VR頭盔Quest 3,且Apple與Meta不約而同的都主推混合實境(Mixed Reality)應用。特別的是,與過去大家熟悉Hololens所提供之混合實境功能不同之處是,Apple與Meta都採用video passthrough架構,簡單的說,就是在封閉式VR頭盔架構上透過攝影機代替人眼去獲得真實世界的影像再進一步做成虛實場景融合繪製與成像。藉由適當的攝影機校正與效能優化,video passthrough能提供更寬廣(FoV)的混合實境成像效果且無過往被詬病的延遲問題。再加上同時具備VR的功能,讓video passthrough可能將成為未來混合實境的主流架構,成為VR頭盔的標準配備功能。佐臻公司代理之Varjo頭盔支援8K video passthrough混合實境功能,則為目前市場上最擬真之VR/MR裝置。</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">• 另一個重新定義元宇宙之體驗方式,則是佐臻公司在今年Computex發表之MetaSpace。透過投影機或LED顯示屏建構之沉浸體驗,已經成為互動體驗的主流方式之一,最有名的案例就是日本的teamLab。teamLab在東京的兩個美術館:teamLab Borderless 和teamLab Planets TOKYO開業的2018一年間,共接待350萬名參觀者。僅teamLab Borderless在開業一年內便迎來230名萬參觀者,超過荷蘭梵古美術館(Van Gogh Museum)的參觀人數。佐臻MetaSpace結合了沉浸投影、毫米波雷達、以及支援眼球追蹤與手勢互動的AR眼鏡等裝置,形成一個能提供觀賞者多重視覺與體感互動體驗的AIoT智慧空間,開創新一代的多人共享沉浸互動空間體驗。</div><div><br /></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYMVDxg6tTrtxpXgfoGf6KsF0g67KLNSiYpTz9wKjGF4vR9J9ARJ-_CclVRqfCQdaYQ74S9f8Scrl30u3iTjLG9vbpFViV67g2gMSua1Zlf6xY6LwQSvmF-XpxAqoCY-V0XsiJyVHAJ4FzJOns1ZxMN_sXWpFE7nv4RQa7za8_EoSV2xHJyj1xZ0VJp-el/s864/%E5%9C%96%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E9%AB%94%E9%A9%97%E6%96%B9%E5%BC%8F%E9%87%8D%E6%96%B0%E5%AE%9A%E7%BE%A9%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8%E6%95%B4%E7%90%86).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="393" data-original-width="864" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYMVDxg6tTrtxpXgfoGf6KsF0g67KLNSiYpTz9wKjGF4vR9J9ARJ-_CclVRqfCQdaYQ74S9f8Scrl30u3iTjLG9vbpFViV67g2gMSua1Zlf6xY6LwQSvmF-XpxAqoCY-V0XsiJyVHAJ4FzJOns1ZxMN_sXWpFE7nv4RQa7za8_EoSV2xHJyj1xZ0VJp-el/w630-h288/%E5%9C%96%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E9%AB%94%E9%A9%97%E6%96%B9%E5%BC%8F%E9%87%8D%E6%96%B0%E5%AE%9A%E7%BE%A9%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8%E6%95%B4%E7%90%86).png" width="630" /></a></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small; text-align: left;">圖、元宇宙體驗方式重新定義 (圖片來源:佐臻公司整理)</span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;">• 生成式AI技術進入元宇宙 – 生成式AI (Generative AI)可說是近兩年科技界最紅的詞彙,亦將影響到元宇宙的發展。雖然目前生成式AI在元宇宙主要的應用,如:貼圖生成、模型生成、場景生成、Avatar生成,Avatar互動等仍有很多進步的空間,但諸如Meta、NVIDIA、Adobe、Unity等大廠以及相關學術界的持續投入,可以預料未來幾年在實用性將有很大的進展,進而推進元宇宙應用的蓬勃發展與普及。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /><div><div><b><span style="color: #0b5394; font-size: large;">元宇宙科技於導覽應用之可能情境</span></b></div><div><br /></div><div style="text-align: justify;"> 元宇宙具有無窮的應用情境,在此以佐臻MetaSpace方案為基礎描繪於博物館或觀光等場域之導覽應用的可能情境。</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"> 佐臻公司積極整合國內外相關技術與內容合作夥伴,打造一個能快速滿足場域端需求的共創生態系。下圖為佐臻公司整合生態系相關夥伴建構之線上線上融合元宇宙方案。在此方案中,可透過空間掃描技術建構實體空間之數位空間版本,讓活動策展者可在此數位空間中進行規劃與設計。此數位空間更可以用來進行於實體世界展現AR體驗所需的廣域空間虛實融合計算,讓觀賞者可以在實體空間任何地點看到對應之數位空間地點中所擺設的數位展品、解說圖文、甚至是出現在附近的線上旅客之Avatar等。在此方案架構下,在實體空間的線下觀賞者可透過手機或AR眼鏡來體驗與實體空間精準疊合的數位內容;在數位空間的線上觀賞者則可透過MetaSpace或VR頭盔或手機於世界各角落與其他的線上線下觀賞者互動。佐臻MetaSpace方案可擷取使用者之眼球注視點、使用者之移動軌跡與觀賞方向、使用者互動之數位內容、以及使用者群體聚集狀況等不同層次(granularity)的數據,讓策展單位或是在此空間中提供廣告服務等業者,可即時根據數據分析結果調整內容達到效益優化之效果。</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_nb1jNgn0EsVUYHwudlvJJSRBkWUB646iRnYA4JHoz9C1x5sXh8cQ9ZqxrUGom4SGoW7Iw0LcdGnLP2he78jdS_eJ6yhmtKQOoFtewecEelOvvbIm0YrZLabF8BBeC1vrTEZLHPc_t9RT2klJ8MweduKuncvc34nDKG7-lUOSbqpUQIWiO9tVRnta7dlx/s864/%E5%9C%96%E3%80%81%E4%BD%90%E8%87%BBMetaSpace%E7%B7%9A%E4%B8%8A%E7%B7%9A%E4%B8%8B%E8%9E%8D%E5%90%88%E5%85%83%E5%AE%87%E5%AE%99%E6%96%B9%E6%A1%88%E7%A4%BA%E6%84%8F%E5%9C%96%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8).png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="468" data-original-width="864" height="333" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_nb1jNgn0EsVUYHwudlvJJSRBkWUB646iRnYA4JHoz9C1x5sXh8cQ9ZqxrUGom4SGoW7Iw0LcdGnLP2he78jdS_eJ6yhmtKQOoFtewecEelOvvbIm0YrZLabF8BBeC1vrTEZLHPc_t9RT2klJ8MweduKuncvc34nDKG7-lUOSbqpUQIWiO9tVRnta7dlx/w615-h333/%E5%9C%96%E3%80%81%E4%BD%90%E8%87%BBMetaSpace%E7%B7%9A%E4%B8%8A%E7%B7%9A%E4%B8%8B%E8%9E%8D%E5%90%88%E5%85%83%E5%AE%87%E5%AE%99%E6%96%B9%E6%A1%88%E7%A4%BA%E6%84%8F%E5%9C%96%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8).png" width="615" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both;"><span style="font-size: x-small; text-align: left;">圖、佐臻MetaSpace線上線下融合元宇宙方案示意圖 (圖片來源:佐臻公司整理)</span></div></div><br /><div><br /></div><div style="text-align: justify;"> 以下透過假設案例說明佐臻MetaSpace線上線下融合元宇宙方案可達成的情境。佐臻公司目前與TAVAR合作於花博建置了MetaSpace實體展示場域,假設未來佐臻公司進一步建置了與實體為1:1大小之虛擬花博園區,則佐臻生態系中的內容創作者便可在此虛擬花博園區空間中進行創作。若佐臻進一步在花博周遭其他地方也建置了實體MetaSpace展示場域,則體驗者配戴AR眼鏡由一個實體MetaSpace移動至另一個MetaSpace時,過程中可透過AR眼鏡體驗到創作者所建置的數位內容,這些內容可能是某個特展主題或是與線上民眾一同合作的解謎遊戲。在整個體驗空間更可擴展到花博周邊商圈,透過類似AR尋寶等支線活動,讓民眾透過手機進行AR元宇宙體驗,將民眾導引到特定店家搭配類似獎勵卷或收集虛擬金幣兌換等活動來帶動商圈之商機。</div><div><br /></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSaagazNuF0oQDDG_UdMPRwcvf67M0XD0cacGs2oUbv7zXRsgvz9Ugw_cOSjYcY-6QbMD4w1pxIO3a0lkpyXCS_q3lFDC4vjCLPz_Pj3Z4MxWjzKnTN29A80uBOLiez22TAxH34Vwg9bhYKwtr7B2jioNjJgJB42FeXCIVs-yS377kyF4VePoE15Wc8hd8/s862/%E5%9C%96%E3%80%81%E4%BD%90%E8%87%BBMetaSpace%E5%85%83%E5%AE%87%E5%AE%99%E7%A4%BA%E6%84%8F%E5%9C%96%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8).png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="449" data-original-width="862" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSaagazNuF0oQDDG_UdMPRwcvf67M0XD0cacGs2oUbv7zXRsgvz9Ugw_cOSjYcY-6QbMD4w1pxIO3a0lkpyXCS_q3lFDC4vjCLPz_Pj3Z4MxWjzKnTN29A80uBOLiez22TAxH34Vwg9bhYKwtr7B2jioNjJgJB42FeXCIVs-yS377kyF4VePoE15Wc8hd8/w611-h319/%E5%9C%96%E3%80%81%E4%BD%90%E8%87%BBMetaSpace%E5%85%83%E5%AE%87%E5%AE%99%E7%A4%BA%E6%84%8F%E5%9C%96%20(%E5%9C%96%E7%89%87%E4%BE%86%E6%BA%90-%E4%BD%90%E8%87%BB%E5%85%AC%E5%8F%B8).png" width="611" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><span style="font-size: x-small;">圖、佐臻MetaSpace元宇宙示意圖 (圖片來源:佐臻公司整理)</span></span></div><div><span style="font-size: small; text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;"><b><span style="color: #0b5394; font-size: large;">結語</span></b></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both; text-align: justify;"> 本文簡單分享近期元宇宙技術的發展狀況以及佐臻公司在元宇宙的布局與可支援的導覽應用情境。本文所介紹之應用情境僅為元宇宙可能發展應用的其中之一,相信隨著元宇宙科技的持續創新演進,明年將有更多的應用情境被推出。我們佐臻公司也會持續推出創新方案與服務,協助我國的場域業者打造與眾不同的元宇宙體驗。</div></div><div><br /><br /><br /></div></div></div></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-64464920434458498252023-08-02T11:06:00.002+08:002023-08-02T11:19:46.004+08:00打不過3A遊戲的博物館遊戲性:像素互動遊戲/網頁開發on time!<p> <!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]--><!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>2</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>ZH-TW</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:SpaceForUL/>
<w:BalanceSingleByteDoubleByteWidth/>
<w:DoNotLeaveBackslashAlone/>
<w:ULTrailSpace/>
<w:DoNotExpandShiftReturn/>
<w:AdjustLineHeightInTable/>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="371">
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:表格內文;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
table.MsoTableGrid
{mso-style-name:表格格線;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-priority:39;
mso-style-unhide:no;
border:solid windowtext 1.0pt;
mso-border-alt:solid windowtext .5pt;
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-border-insideh:.5pt solid windowtext;
mso-border-insidev:.5pt solid windowtext;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
</style>
<![endif]-->
</p><br /><p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">在數位科技蓬勃發展下,現代人尤其是年輕世代幾乎過著「數位生活」的日子,因為數位科技與各種生活日常密不可分,博物館與美術館發展科技互動裝置、軟體吸引數位時代的觀眾是必然的結果。我們以電子遊戲(包含電腦及手機遊戲)來說,電子遊戲數位整合了影像、音樂、敘事文本等並以代入感、互動性、操作性吸引玩家進入遊戲,博物館或美術館運用數位科技強調「遊戲性」盼寓教於樂的同時,要在現今多元的數位娛樂中脫穎而出並不簡單。而博物館所謂建置出的沉浸式體驗,往往著重聲光效果或絢麗的科技展示;惟筆者以為,「沉浸」一詞並非單指建構虛擬的環境讓觀眾敞遊,「沉浸」也可以是文本投入以及輔以音樂、影像等製造的沉浸感。在此,筆者欲提出博物館在思考數位互動時,像素遊戲或互動介面會比一般耗費千金的軟體開發更具優勢,原因有三:<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">首先、以美感而言,像素互動遊戲/網頁形式的互動允許博物館根據經費調整畫面製作的精細度,即使精簡呈現也不會顯得過於簡陋,因為像素畫面有別於一般擬真畫面,這種簡約、趣味視覺感多能夠吸引更廣泛的受眾。故此,像素互動遊戲/網頁仍在資本環繞的各種精細互動遊戲/網頁中,滿足觀眾或使用者對美感的需求。<span lang="EN-US"> </span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">再者,在故事形式方面,像素互動遊戲/網頁更適合以議題和精簡的故事文本作為主軸,因此許多獨立遊戲會選擇採用此種方式呈現內容。在經費有限的情況下,博物館也能夠開發出小而精緻的互動遊戲。加以,博物館本身是擁有龐大故事量的載體,像素互動遊戲/網頁形式的互動能夠充分發揮博物館文本開發的優勢。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">三者,在開發人力的所耗上,像素互動遊戲/網頁製作並不像一般<span lang="EN-US">3A</span>遊戲(高成本及行銷費製作之遊戲),需要龐大的開發團隊;這對於預算有限的博物館來說將會是一個重要的考量,因為相比起昂貴的軟體開發,使用像素互動遊戲/網頁技術,博物館能夠更有效地運用館內資源(尤其文本素材的優勢),實現更多創意和豐富的互動體驗。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">以下介紹兩款臺灣自製以議題/主題開發的像素互動遊戲/網頁製作,第一款是來自「圖文不符」諷刺臺灣古蹟「自燃」現象的網頁遊戲「全能古蹟燒毀王」(圖<span lang="EN-US">1</span>),第二款則是大溪木藝博物館的「關公<span lang="EN-US">Online</span>!」網頁。嘗試說明:好的互動網頁/遊戲,未必需要耗費鉅資引入各種新型的數位軟體或載具,有時僅需要網路或是簡單的操作,便可透過有趣的發想概念和簡單的遊戲性、美術風格、好的文本及配樂,便可同樣打造出使觀眾沉浸的效果。<span lang="EN-US"></span></span></p>
<div align="center">
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: medium none; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 11pt; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span><span face="標楷體" lang="EN-US" style="font-size: 11pt; mso-bidi-font-family: "Times New Roman";"></span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 11pt; mso-bidi-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiErm5DZ4Un_9gEwt78yI8JaWWvnUwVvjESSI8xctJbOogbx1KhrnfkkYq2QNHBtV9NVnEeY705sDbS-RPlWDes6MK4PEEhbGUyc-k_mQuLm1TIjUHld9Pk6UDbJMBE8UoS5HjNUrI4TGUVa09iFWZKuVXIpdD2KM9QxMGxy5Fg6jXirg9e5T264RI8Bxvy/s1347/%E5%9C%961.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="761" data-original-width="1347" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiErm5DZ4Un_9gEwt78yI8JaWWvnUwVvjESSI8xctJbOogbx1KhrnfkkYq2QNHBtV9NVnEeY705sDbS-RPlWDes6MK4PEEhbGUyc-k_mQuLm1TIjUHld9Pk6UDbJMBE8UoS5HjNUrI4TGUVa09iFWZKuVXIpdD2KM9QxMGxy5Fg6jXirg9e5T264RI8Bxvy/w475-h270/%E5%9C%961.jpg" width="475" /></a></div><p></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: small; mso-bidi-font-family: "Times New Roman";">圖 <span lang="EN-US">1 </span>「全能古蹟燒毀王」初始頁面(圖片來源/圖文不符)<span lang="EN-US"></span></span></p>
</td>
</tr>
</tbody></table>
</div>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="font-size: small; mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></b></p><p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span style="color: #e06666;">你扮演的是<u>「縱
‧ 火」</u>的那個角色</span><span lang="EN-US"></span></span></b></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">有別於一般在「古蹟自燃」議題,做玩家設定時多半膝跳式地會以「文資保存者」為出發,玩家的角色設定便是以「燒毀一族」為始,這個有別以往的角色設定式密切與它的遊戲性結合,整個遊戲採用橫向卷軸節奏遊戲(圖<span lang="EN-US">2</span>),玩家用「點即」即可燃起古蹟,而這些被點燃的古蹟都是已經消失在歷史塵埃中的建物,玩家也可在遊戲末點選「了解燒掉的古蹟」(圖<span lang="EN-US">3</span>、<span lang="EN-US">4</span>)閱讀這些消逝的建築體,如何淹沒在這個世代當中。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<div align="center">
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: medium none; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq8xGGTnKjzT9tGaqyhUchcHZmwxzMKQ3-zeT8Ke-AVT2DjoLk3j5_PLflrNIcTSpPG7WhHRhokSjoZxP_xPtVEZU3imBkSuosbBvNt_jyn9TKDiAE2EZa7Jel8vPQlnckfpQKYG0RON4teDB3WmwwRpcumxcgPIoilpEmmtAZl-Ja6lFqx_OWsIC_Eour/s1349/%E5%9C%962.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="753" data-original-width="1349" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq8xGGTnKjzT9tGaqyhUchcHZmwxzMKQ3-zeT8Ke-AVT2DjoLk3j5_PLflrNIcTSpPG7WhHRhokSjoZxP_xPtVEZU3imBkSuosbBvNt_jyn9TKDiAE2EZa7Jel8vPQlnckfpQKYG0RON4teDB3WmwwRpcumxcgPIoilpEmmtAZl-Ja6lFqx_OWsIC_Eour/w498-h279/%E5%9C%962.jpg" width="498" /></a></div><br /><p></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: small; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">2 </span>「全能古蹟燒毀王」遊戲畫面(圖片來源/圖文不符)</span></p><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"> </span></p><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span></p><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"><span lang="EN-US"></span></span></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPCeUCRx8gpV1ItCsd-vbLAXosANXYJ73o82lhi9qlhYDWWuKbwY9kn7ez5XJOKRqYoswKARk3affaeXFYK1_A_apQ3h2_903RB0MSq0lW8usMqoE8qy0xf_DtQF2vyWt-vA3WBl9qM5LGFc1Dcf_NTMUE-f47tr-otnV-Dm08JfC9kMpx3vJuHYJIPYK/s1347/%E5%9C%963.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="771" data-original-width="1347" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPCeUCRx8gpV1ItCsd-vbLAXosANXYJ73o82lhi9qlhYDWWuKbwY9kn7ez5XJOKRqYoswKARk3affaeXFYK1_A_apQ3h2_903RB0MSq0lW8usMqoE8qy0xf_DtQF2vyWt-vA3WBl9qM5LGFc1Dcf_NTMUE-f47tr-otnV-Dm08JfC9kMpx3vJuHYJIPYK/w503-h288/%E5%9C%963.jpg" width="503" /></a></div><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"> </span><p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhufgys_WXgznx7tK-68psIUSRuUeinxsyk6yAfwLiuDJu3GWaeg_oGnUTn-GHkP_J0nYXoXzDXjtAdnOpd5tYkwylvprnE5XxCZwEbky5D2-o4IR6SSJf978UVTgJsGvKLwsHDkZ4xxSOVyVhC3uHpbPXKf4t8nlp7s9VsZDvr9i3cgyipxENONXwFtJFU/s1081/%E5%9C%964.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="625" data-original-width="1081" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhufgys_WXgznx7tK-68psIUSRuUeinxsyk6yAfwLiuDJu3GWaeg_oGnUTn-GHkP_J0nYXoXzDXjtAdnOpd5tYkwylvprnE5XxCZwEbky5D2-o4IR6SSJf978UVTgJsGvKLwsHDkZ4xxSOVyVhC3uHpbPXKf4t8nlp7s9VsZDvr9i3cgyipxENONXwFtJFU/w504-h292/%E5%9C%964.jpg" width="504" /></a></div><p></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830"><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"><br /></span></p><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: small; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">3</span>、<span lang="EN-US">4 </span>「全能古蹟燒毀王」遊戲中可被燒去的建物皆是當代因各種原因「被消失」的古蹟。在獲取文保的資訊上,第一層是玩家在遊戲時就硬性會碰到的文保故事情節,而玩家可在遊戲後點選更多參考資料閱讀,這便是第二層文保知識的傳遞,此兩圖為第二層。(圖片來源/圖文不符)</span></p>
</td>
</tr>
</tbody></table>
</div>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></b></p><p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span style="color: #e06666;">「誰」被捲進古蹟「自燃」的漩渦裡</span><span lang="EN-US"></span></span></b></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">在「全能古蹟燒毀王」是以橫向卷軸,不斷行經過各種歷史建物,抵達終點前會有兩段劇情,玩家可能會遇到建商、古蹟屋主、古蹟屋主的兒子、古蹟保存者、警察、施工單位等(圖<span lang="EN-US">5</span>、<span lang="EN-US">6</span>),透過不同角色不同選擇,玩家可以隨機遇到不同角色說法以及結果。這些格外沉澱的橋段則是藉由強烈的敘事音樂渲染氛圍,讓整個趨於嬉鬧的諷刺遊戲「沉靜下來」,使玩家更可從不同角色認識他們對古蹟保存的立場,從保存國民歷史記憶、情感依託、都市區域發展、甚至政治操作等切入點,去重新發掘「古蹟自燃」背後其實象徵的是不同價值觀間的競逐,而這每個對話的角色都標誌出各自正反面的立場激發玩家省思(圖<span lang="EN-US">7</span>)。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<div align="center">
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: medium none; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZTTtmQem-d6bbR52WyWddjSzFrvuQOscMUaoqdNtVbSiqSESnAORpTencfoWTuGd4W2_-cLbtz7jZy1cDhx8DLxEGpg_qcKcDKpCggCD-r3jBOnEW13j0ZAYv3z0rQ0Hn4W4tP_F2_CkKOOljTfWj6ij0lIvvaT25sJBs5xCllGHRRGuBVOPOqB5FtEOu/s1353/%E5%9C%965.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="755" data-original-width="1353" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZTTtmQem-d6bbR52WyWddjSzFrvuQOscMUaoqdNtVbSiqSESnAORpTencfoWTuGd4W2_-cLbtz7jZy1cDhx8DLxEGpg_qcKcDKpCggCD-r3jBOnEW13j0ZAYv3z0rQ0Hn4W4tP_F2_CkKOOljTfWj6ij0lIvvaT25sJBs5xCllGHRRGuBVOPOqB5FtEOu/w517-h289/%E5%9C%965.jpg" width="517" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRXPNMARBn-KXpzklxqAN5jQ4LKCj2_ugXV61zqjIkF842NL9YAStwr6HUZGR8-1f7JDMWaQrB-14NABaCFX-SkAkLNF9bebdDObvIxoEjYUmof8sPy_fGEa8wv_CyzQ88XLqJw0rqJ6AwCupRRSakTZQXyP4uwDQLWVRy9_ysWC5SJREqG1dB40jrpEAL/s1077/%E5%9C%966.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="609" data-original-width="1077" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRXPNMARBn-KXpzklxqAN5jQ4LKCj2_ugXV61zqjIkF842NL9YAStwr6HUZGR8-1f7JDMWaQrB-14NABaCFX-SkAkLNF9bebdDObvIxoEjYUmof8sPy_fGEa8wv_CyzQ88XLqJw0rqJ6AwCupRRSakTZQXyP4uwDQLWVRy9_ysWC5SJREqG1dB40jrpEAL/w511-h289/%E5%9C%966.jpg" width="511" /></a></div><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"></span><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"></span><p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830"><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">5</span>、<span lang="EN-US">6 </span>「全能古蹟燒毀王」遊戲中的情節畫面會輔以音樂,加深故事的敘事感。<span lang="EN-US"><br />
</span>(圖片來源/圖文不符)<span lang="EN-US"></span></span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"> </span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td style="padding: 0cm 5.4pt; width: 414.8pt;" width="830">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx1LuDP7gClcXtaXu_jikENnZlZquAegR9xaybNM4x2xPXuaOJs4aIlwdHgUGzLXfESqVVA8Z5qvIqzr5DnZNmiW6M4tJLVB6LBIq1PsZO5lCfIqXVcud280Nyw829uoxyPpc0Zqlcw6tc8BrJ9iiUxnPHTEdfHXIQtR-hZQFjB-v4X6ajPawM7D_JwMA8/s1270/%E5%9C%967.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="605" data-original-width="1270" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx1LuDP7gClcXtaXu_jikENnZlZquAegR9xaybNM4x2xPXuaOJs4aIlwdHgUGzLXfESqVVA8Z5qvIqzr5DnZNmiW6M4tJLVB6LBIq1PsZO5lCfIqXVcud280Nyw829uoxyPpc0Zqlcw6tc8BrJ9iiUxnPHTEdfHXIQtR-hZQFjB-v4X6ajPawM7D_JwMA8/w513-h244/%E5%9C%967.jpg" width="513" /></a></div><div style="text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";">圖7<span lang="EN-US"> </span></span><!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>2</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>ZH-TW</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:SpaceForUL/>
<w:BalanceSingleByteDoubleByteWidth/>
<w:DoNotLeaveBackslashAlone/>
<w:ULTrailSpace/>
<w:DoNotExpandShiftReturn/>
<w:AdjustLineHeightInTable/>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="371">
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:表格內文;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
</style>
<![endif]--><span face="標楷體" style="font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-language: ZH-TW;"><span style="mso-spacerun: yes;"> </span>「全能古蹟燒毀王」遊戲畫面。「古蹟上的火苗被即時撲滅」有其隱喻。</span><br /><span face="標楷體" style="font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-language: ZH-TW;"><span lang="EN-US">
</span>(圖片來源/圖文不符)</span></div><p></p>
</td>
</tr>
</tbody></table>
</div>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></b></p><p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span style="color: #e06666;">互動網頁更易於小品故事及議題切入</span><span lang="EN-US"></span></span></b></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">「全能古蹟燒毀王」在<span lang="EN-US">2017</span>年方釋出時,當年總瀏覽次數已逾<span lang="EN-US">200</span>萬人<a href="#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span lang="EN-US"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-language: ZH-TW;">[1]</span></span></span></span></span></a>。這個點閱量的確讓許多文教或社教機構望塵莫及。「全能古蹟燒毀王」在傳遞文保概念的方式,比期長篇大論,遊戲在知識性上跳脫出繁冗的盤根錯節,直接以「議題」方式直切切入,即便玩家只玩點擊遊戲,仍能在遊戲中的情節片段吸收到古蹟自燃議題背後所牽涉的各種主體;而更深度的玩家則可在第二層<span lang="EN-US">──</span>遊戲結束後閱覽「自己燒毀」的古蹟資訊,查看這些歷史建物如何與當代的我們擦身而過。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><b style="mso-bidi-font-weight: normal;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span style="color: #e06666;">博物館中的知識互動網頁應用:「志在參與」</span><span lang="EN-US"></span></span></b></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">目前在臺灣的博物館,不考量遊戲性,建置有趣互動網頁的案例也可參考桃園大溪木藝博物館所建置的「關公<span lang="EN-US">Online</span>!」也可供各博物館及美術館參考。該互動網頁的美術設計鮮明亮麗,以大溪關公生遶境為頁面展示(圖<span lang="EN-US">8</span>),除了可向關公祈禱(圖<span lang="EN-US">9</span>)外,另外其中一項亮點是可加入遶境隊伍(圖<span lang="EN-US">10</span>、<span lang="EN-US">11</span>),雖然並不同於「全能古蹟燒毀王」相對設計完整的遊戲性,但其互動網頁生動可愛的美術設計,仍能吸引觀眾點擊閱讀資訊,這對於新生代在認識傳統民俗時,讓資訊透過新設計的柔性轉化,拉近與新生代的距離感。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">儘管木博館的「關公<span lang="EN-US">Online</span>!」並沒有建構完全包覆式的沉浸體驗,但其優點是用簡單的數位互動,讓不熟悉遶境的數位生活新世代也能透過螢幕參與,而所有的信仰或文化活動能吸引人不斷重返便是「參與感」與參與經驗的特殊性。一出生就幾乎習慣數位生活的新世代,傳統信仰活動無疑和新世代的距離是遠一點的,這種新型態的數位遶境並不在於提供全面的文化在地知識,而是恰好給出一條新進入的路徑,新的創意也顛覆一般人對於傳統遶境皆是地方土俗的印象,這些皆有助於降低理解傳統信仰文化進入的門檻。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<div align="center">
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: medium none; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU2KK6DTbQconWyycBCKP-wwny0JEfX89q27V_jx7ubxunU03g2UGOPaF7SVCCjADsyQ-3ntcGsaKw2S5b8IZgnytbh5ANUiQxyFCdQmrxD5hGSwwSJHoR0OtDATAll0L6e2h251xYXBm0sT5GNqGqYcTXSaHbw4GR1tqSFxVbp5TYFYhwpi-CyG1TlRPS/s1270/%E5%9C%968.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="613" data-original-width="1270" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU2KK6DTbQconWyycBCKP-wwny0JEfX89q27V_jx7ubxunU03g2UGOPaF7SVCCjADsyQ-3ntcGsaKw2S5b8IZgnytbh5ANUiQxyFCdQmrxD5hGSwwSJHoR0OtDATAll0L6e2h251xYXBm0sT5GNqGqYcTXSaHbw4GR1tqSFxVbp5TYFYhwpi-CyG1TlRPS/w571-h274/%E5%9C%968.jpg" width="571" /></a></div><p></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853"><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">8 </span>「關公<span lang="EN-US">Online</span>!」起始畫面(圖片來源/桃園大溪木藝博物館)<span lang="EN-US"></span> <br /></span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAoqDUzrDTox_GfVYPS6ikSdSH-FcWQPzSEy8GgAUZfbZPAfm2JW756Ov2q1m6F1jvw9rTNQYK3PUmSAGTFA0tnYnzEb1-KdWXChUPqaos3t9oRq0CZbv6qH-psO5KL5QPUoYnF2QXGHbBk_w6up3xgAM9Y4mHqkGU6wKO-86yHKqhMWb-zI-U-BdEq4sZ/s1270/%E5%9C%969.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="486" data-original-width="1270" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAoqDUzrDTox_GfVYPS6ikSdSH-FcWQPzSEy8GgAUZfbZPAfm2JW756Ov2q1m6F1jvw9rTNQYK3PUmSAGTFA0tnYnzEb1-KdWXChUPqaos3t9oRq0CZbv6qH-psO5KL5QPUoYnF2QXGHbBk_w6up3xgAM9Y4mHqkGU6wKO-86yHKqhMWb-zI-U-BdEq4sZ/w572-h218/%E5%9C%969.jpg" width="572" /></a></div><p></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">9<span style="mso-spacerun: yes;"> </span></span>「關公<span lang="EN-US">Online</span>!」向關公祈禱可寫下你的願望,關公會將之「列管」。<span lang="EN-US"><br />
</span>(圖片來源/桃園大溪木藝博物館)<span lang="EN-US"></span></span></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"> </span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853">
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span></p>
<p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFf7deBdOz6wUk6Rj6lU0QPSW9eipNfZWR8K5iosQge-9Zq-41y66g0RC9mpnZhG-o-TfL4SB6pMrQH4Ax6bdSDCNmwOkNfJO5s_UhzkMCqzo6pxbc5xTiCNBMBlUigcbfuNJ1t4VM0pe8QMGrSEXLyOoTUdL9wNxWdDK0_LKDaH8u5eZGw-V8wRaLHpph/s1271/%E5%9C%9610.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="593" data-original-width="1271" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFf7deBdOz6wUk6Rj6lU0QPSW9eipNfZWR8K5iosQge-9Zq-41y66g0RC9mpnZhG-o-TfL4SB6pMrQH4Ax6bdSDCNmwOkNfJO5s_UhzkMCqzo6pxbc5xTiCNBMBlUigcbfuNJ1t4VM0pe8QMGrSEXLyOoTUdL9wNxWdDK0_LKDaH8u5eZGw-V8wRaLHpph/w564-h262/%E5%9C%9610.jpg" width="564" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmW9T_TWit_UW_1dc6kri1SowVVtD0IE_S8_f946Fc8eRwhAOm8zf7P8njfBT0kdHVtvDZIHT3P5mQ44ak9CR8KxNSywlnu4UG0vtuBENhqWNg3hS4fwhLarObRNgJMOpfmKLegmvk2ZFHn2eKRY6i_Oo_jdJ_uDhk9fDe9b4uPsDZZpUyeK3m-LoLuCMr/s1265/%E5%9C%9611.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="593" data-original-width="1265" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmW9T_TWit_UW_1dc6kri1SowVVtD0IE_S8_f946Fc8eRwhAOm8zf7P8njfBT0kdHVtvDZIHT3P5mQ44ak9CR8KxNSywlnu4UG0vtuBENhqWNg3hS4fwhLarObRNgJMOpfmKLegmvk2ZFHn2eKRY6i_Oo_jdJ_uDhk9fDe9b4uPsDZZpUyeK3m-LoLuCMr/w562-h264/%E5%9C%9611.jpg" width="562" /></a></div><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span><span face="標楷體" lang="EN-US" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";"></span><p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="padding: 0cm 5.4pt; width: 426.3pt;" width="853"><p align="center" class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: center;"><span face="標楷體" style="font-size: 10pt; mso-bidi-font-family: "Times New Roman";">圖<span lang="EN-US">10</span>、<span lang="EN-US">11<span style="mso-spacerun: yes;">
</span></span>「關公<span lang="EN-US">Online</span>!」可線上創建人物參與關公生遶境,遊戲右下正提醒想參與遶境及數位遶境的朋友可以留意參加時間。<span lang="EN-US"></span>(圖片來源/桃園大溪木藝博物館)<span lang="EN-US"></span></span></p>
</td>
</tr>
</tbody></table>
</div>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">作者|潘欣怡<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-line-height-alt: 0pt; text-align: justify; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">【參考資料】<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="margin-left: 24pt; mso-char-indent-count: -2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: -24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">「全能古蹟燒毀王」遊戲網頁,為「圖文不符」製作。詳見:<span lang="EN-US">https://shaohui.simpleinfo.cc/</span>(瀏覽日期:<span lang="EN-US">2023</span>年<span lang="EN-US">7</span>月<span lang="EN-US">5</span>日)。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="margin-left: 24pt; mso-char-indent-count: -2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: -24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" style="mso-bidi-font-family: "Times New Roman";">「關公<span lang="EN-US"> Online</span>!」互動網頁,桃園大溪木藝博物館。詳見:<span lang="EN-US">https://daxidaxi-online.tw/</span>(瀏覽日期:<span lang="EN-US">2023</span>年<span lang="EN-US">7</span>月<span lang="EN-US">5</span>日)<span lang="EN-US"></span>。<span lang="EN-US"></span></span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-char-indent-count: 2.0; mso-line-height-alt: 0pt; text-align: justify; text-indent: 24pt; text-justify: inter-ideograph;"><span face=""微軟正黑體",sans-serif" lang="EN-US" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<div style="mso-element: footnote-list;"><br clear="all" />
<hr align="left" size="1" width="33%" />
<div id="ftn1" style="mso-element: footnote;">
<p class="MsoFootnoteText"><a href="#_ftnref1" name="_ftn1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span lang="EN-US" style="font-family: "Times New Roman",serif;"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span lang="EN-US" style="font-family: "Times New Roman",serif; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;">[1]</span></span></span></span></span></a><span lang="EN-US" style="font-family: "Times New Roman",serif;"> </span><span face=""新細明體",serif" style="mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">檢自:</span><span lang="EN-US" style="font-family: "Times New Roman",serif;">https://www.cw.com.tw/article/5085431</span><span face=""新細明體",serif" style="mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">(瀏覽日期:</span><span lang="EN-US" style="font-family: "Times New Roman",serif;">2023</span><span face=""新細明體",serif" style="mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">年</span><span lang="EN-US" style="font-family: "Times New Roman",serif;">7</span><span face=""新細明體",serif" style="mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">月</span><span lang="EN-US" style="font-family: "Times New Roman",serif;">5</span><span face=""新細明體",serif" style="mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">日)。</span><span lang="EN-US" style="font-family: "Times New Roman",serif;"></span></p>
</div>
</div>
教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-49308701392681675232023-06-28T00:00:00.002+08:002023-06-28T00:03:47.343+08:00想像中的虛實交錯-維也納應用藝術博物館的展覽經驗<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOExUYexwURTxfYaqBZ8vDVrjcCFchLf-EnrCDvAZdMOZ159As4AUilmYKsDDMcflYPWmWZoD8BUOnUwwHc5b2Bv8cMTwRh8glB5dvnWfeupWsv8zV6-HJj1kHtCdecbzuQth6xFoNxvgH3aZ7B_KkCyhJ7jiYujFBa3H5Wmgy5Ma1QW947HXXrqfe4k0v/s5162/:imagine:%20A%20Journey%20into%20The%20New%20Virtual.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2470" data-original-width="5162" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOExUYexwURTxfYaqBZ8vDVrjcCFchLf-EnrCDvAZdMOZ159As4AUilmYKsDDMcflYPWmWZoD8BUOnUwwHc5b2Bv8cMTwRh8glB5dvnWfeupWsv8zV6-HJj1kHtCdecbzuQth6xFoNxvgH3aZ7B_KkCyhJ7jiYujFBa3H5Wmgy5Ma1QW947HXXrqfe4k0v/w433-h207/:imagine:%20A%20Journey%20into%20The%20New%20Virtual.jpg" width="433" /></a></div><br /><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt;"><span face="新細明體, serif">應用藝術博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Museum of Applied Arts</span><span face="新細明體, serif">。德文:</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Museum Angewandte Kunst, MAK</span><span face="新細明體, serif">)位於奧地利維也納的內城區,是一間以應用藝術、設計、建築和當代藝術為核心的藝術博物館。博物館建築本身竣工於</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">1863</span><span face="新細明體, serif">年,前身為奧匈帝國的法蘭茲・約瑟夫一世所創辦的皇家藝術與工業博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Imperial Royal Austrian Museum of Art and Industry</span><span face="新細明體, serif">),</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">1947</span><span face="新細明體, serif">年才改稱為應用藝術博物館。博物館成立以來便打破許多博物館既定的框架,例如:</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">2015</span><span face="新細明體, serif">年,該館成為第一座以虛擬貨幣(</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Bitcoin</span><span face="新細明體, serif">)來收購藝術作品的博物館。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;">2023</span><span face="新細明體, serif">年</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">5</span><span face="新細明體, serif">月,維也納應用藝術博物館結合各項科技技術,策辦</span><span style="font-family: "Times New Roman", serif;"> <span lang="EN-US">/imagine: A Journey into The New Virtual</span></span><span face="新細明體, serif">特展。舉凡人工智能平台</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">ChatGPT</span><span face="新細明體, serif">、</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">AI</span><span face="新細明體, serif">自動運算生成平台</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">MidJourney</span><span face="新細明體, serif">、元宇宙、區塊鏈、遊戲引擎和虛擬實境等,皆是此次展覽的構成主軸。展覽事先將「想像(</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">imagine</span><span face="新細明體, serif">)」這個字輸入</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">MidJourney</span><span face="新細明體, serif">中,分別得到四個預期的視覺化內容,也成為此次展覽的次展區。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">展區分為四個部分,分別為「思辨敘事與世界建構」、「研究調查」、「親臨夢境」及「人工智能和算法變異」,展覽希望可以透過一系列廣泛的作品展示,探討如何在虛擬空間中創造了新的敘事、視角</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"></span><span face="新細明體, serif">和行動可能性,並且可以在觀者所處的物理現實中延續下去。</span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span face="新細明體, serif">思辨敘事與世界建構-</span></b><b><span lang="EN-US" style="font-family: "Times New Roman", serif;">Speculative Narratives and Worldbuilding<o:p></o:p></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">首先,在「思辨敘事語世界建構」區塊中,展區大量從科幻小說、遊戲及電影中汲取靈感,透過現在技術的輔佐以推估未來的情況,進行互動式遊戲或虛擬現實沈浸式體驗,讓觀者可以重新構築他們想像中的世界。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/fEbMbnJiRyU" width="320" youtube-src-id="fEbMbnJiRyU"></iframe></div><span face="新細明體, serif"><br /></span><p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><a href="https://www.youtube.com/watch?v=7CPJmO5tylk" style="color: #954f72; font-family: "Times New Roman", serif;"><span style="color: blue;">Common'hood Gameplay Trailer - YouTube</span></a></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">舉例來說,</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Plethora Project</span><span face="新細明體, serif">以</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">2020</span><span face="新細明體, serif">年新冠肺炎爆發後全球的政治與社會動態為背景,開發的社群模擬遊戲</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><a href="https://store.steampowered.com/app/962090/Commonhood/?l=tchinese" style="color: #954f72;">Common'hood</a></span><span face="新細明體, serif">,玩家將扮演一個失去家人的年輕女孩,遇到佔據廢棄工廠的佔地者社群,該如何平衡各種利益團體的需求,以建立新的社群。</span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span face="新細明體, serif">研究調查-</span></b><b><span lang="EN-US" style="font-family: "Times New Roman", serif;">Research Investigations<o:p></o:p></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">再者,「研究調查」主要試圖用</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">3D</span><span face="新細明體, serif">掃描與建模在虛擬空間中重現雕塑、建築物或整個景觀,以及如何用於研究中。舉例來說,</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Miriam Hillawi Abraham</span><span face="新細明體, serif">以衣索比亞的拉利貝拉岩石教堂(</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Rock-Hewn Churches, Lalibela</span><span face="新細明體, serif">)為定錨,以虛擬實境的技術講述這間教堂的故事,更重要的是挑戰既定的父權敘事,以女性的角度作為父權歷史的對立面與替代方案。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBE7XckdLMFb8Le1lvxgzSPmFdyLvBvScYcLVTTaf9yEX5mW49WtiJAfUiwz_dsxS_CW1Dd0OOMNJOk7gTh4fPlsJDB1ZzJaqY2T7eqSAT0hmqMk0_BQUcXTbqddX5--ZnQU15--O_yHN6M_vt3GyBC-8_aE6kZsBk1lWywm63c3c4gu757dtPE17MvE91/s1280/artwork_ri_01_miriam_abraham_abyssinian_cyber_vernaculus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="905" data-original-width="1280" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBE7XckdLMFb8Le1lvxgzSPmFdyLvBvScYcLVTTaf9yEX5mW49WtiJAfUiwz_dsxS_CW1Dd0OOMNJOk7gTh4fPlsJDB1ZzJaqY2T7eqSAT0hmqMk0_BQUcXTbqddX5--ZnQU15--O_yHN6M_vt3GyBC-8_aE6kZsBk1lWywm63c3c4gu757dtPE17MvE91/w384-h271/artwork_ri_01_miriam_abraham_abyssinian_cyber_vernaculus.jpg" width="384" /></a></div><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span lang="EN-US" style="font-family: "Times New Roman", serif;">Miriam Hillawi Abraham</span><span face="新細明體, serif">,</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Abyssinian Cyber Vernaculus</span><span face="新細明體, serif">,</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">2019</span><span face="新細明體, serif">。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span face="新細明體, serif">照片來源:維也納應用藝術博物館</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span face="新細明體, serif">親臨夢境-</span></b><b><span lang="EN-US" style="font-family: "Times New Roman", serif;">Dreamscapes<o:p></o:p></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span lang="EN-US" style="font-family: "Times New Roman", serif;"><br /></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifwgZTj2iIYSTLkNC9aACH30pHsirPJwH1GVezlpRDRJ1z0HDOoXsAQELR4YRj3T4eOVfD7RBkfrDeDsRNn6fbO0-9cu7TMZCW0v3bt7aDyqz-YCvJBYaOvzouBCYZ9w2oPuYHNTrqGJMyciB8hIHrLwNd8dsD2yBad-YHUunxEau41FoY7rujVu3PWTDf/s1280/artwork_ds_06_alexis_chirstodoulou_quantum_express.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="902" data-original-width="1280" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifwgZTj2iIYSTLkNC9aACH30pHsirPJwH1GVezlpRDRJ1z0HDOoXsAQELR4YRj3T4eOVfD7RBkfrDeDsRNn6fbO0-9cu7TMZCW0v3bt7aDyqz-YCvJBYaOvzouBCYZ9w2oPuYHNTrqGJMyciB8hIHrLwNd8dsD2yBad-YHUunxEau41FoY7rujVu3PWTDf/w361-h255/artwork_ds_06_alexis_chirstodoulou_quantum_express.jpg" width="361" /></a></div><p></p><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span lang="EN-US" style="font-family: "Times New Roman", serif;">Alexis Christodoulou, Quantum Express, 2022</span><span face="新細明體, serif">。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span face="新細明體, serif">照片來源:維也納應用藝術博物館</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">在「親臨夢境」展區中,由多樣背景的創作者組成,虛擬空間中夾雜了烏托邦,亦或者是超現實主義元素,創造一個猶如夢境般的感受。例如:來自南非開普頓的</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">3D</span><span face="新細明體, serif">藝術家</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Alexis Christodoulou</span><span face="新細明體, serif">於</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">2022</span><span face="新細明體, serif">年製作的《量子快車》就結合了不同真實與虛構的風景,在疫情後時代不能於物質世界自由移動的情況下,讓觀者親自體驗搭上這班奇幻列車的感覺,也提出一個頗具哲理的議題:是我們穿越時空,還是時空在穿越我們?</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span face="新細明體, serif">人工智能和算法變異-</span></b><b><span lang="EN-US" style="font-family: "Times New Roman", serif;">AI and Algorithmic Variation<o:p></o:p></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">最後在「人工智能和算法變異」中,運用現在最熱門的人工智能運算軟體及機器學習演算法,來作為媒介來接觸不同議題。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">Leah Wulfman</span><span face="新細明體, serif">就運用</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">AI</span><span face="新細明體, serif">自動運算生成平台</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">MidJourney</span><span face="新細明體, serif">,生成由各式各樣垃圾組成的建築物,以油畫方式繪製出來。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOjYhhqYYvSKvXuosX6BM479xY4BRDO4n1yoak-eAT3_x4_4CuxCFbY7u0vEjJ7kmYq99jkh7V2o8XnNDRkROS9192QHq9FGDo1AliUPFV_qsgmHSVwrtQlbDHZ_bGwZ5CORT9Za9Tg4PssYbeaAedzRzkxzrK90yqb62RoYa53D_i4quoYaRyzsvw6yNW/s1024/artwork_aiav_02_leah_wulfman_my_mid_journey_trash_pile.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1024" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOjYhhqYYvSKvXuosX6BM479xY4BRDO4n1yoak-eAT3_x4_4CuxCFbY7u0vEjJ7kmYq99jkh7V2o8XnNDRkROS9192QHq9FGDo1AliUPFV_qsgmHSVwrtQlbDHZ_bGwZ5CORT9Za9Tg4PssYbeaAedzRzkxzrK90yqb62RoYa53D_i4quoYaRyzsvw6yNW/w342-h342/artwork_aiav_02_leah_wulfman_my_mid_journey_trash_pile.png" width="342" /></a></div><p></p><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span lang="EN-US" style="font-family: "Times New Roman", serif;">Leah Wulfman, My Mid Journey Trash Pile, 2022</span><span face="新細明體, serif">。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p align="center" class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: center;"><span face="新細明體, serif">照片來源:維也納應用藝術博物館</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span face="新細明體, serif">結語</span></b><b><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="新細明體, serif">在科技日新月異的當代,國內外許多博物館與美術館面對這樣的科技趨勢,不論是採用這樣的技術,或者是以科技為主體進行策展,都具有它獨特的調性。然而,在博物館</span><span lang="EN-US" style="font-family: "Times New Roman", serif;">/</span><span face="新細明體, serif">美術館採取科技的同時,也應該思考科技與當代社會與我們所處的世界之間的關聯,如何透過妥善運用科技接觸不同的社會、文化議題,而非單純跟隨潮流擺盪,是未來文化機構最根本要面對的問題。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-39961984129054273802023-06-07T11:24:00.006+08:002023-06-07T15:29:03.437+08:00 Hyper江戶博—暢遊虛擬江戶東京博物館<p>江戶東京博物館座落於日本東京都墨田區,展示自17世紀至近代的江戶與東京歷史文化。自1993年開館以來,除了36萬件館藏文物的典藏與展示外,更在7層樓的建築內打造了日本橋與中村座(歌舞伎劇場)的原寸模型、以及各式街町模型、人物模型等,充分呈現昔日庶民的日常生活。</p><p><br /></p><p>在開館近30年後,伴隨整體設備的老化,館方自2022年4月1日起開始長期休館整修,預定於3年後的2025年再度開館。為了讓民眾在休館期間仍能「逛」博物館,開發了「Hyper江戶博(ハイパー江戸博/Hyper Edohaku)」虛擬博物館App,讓觀眾透過手機或平板即可尋覓、發現並蒐藏江戶的點點滴滴。</p><p><br /></p><p>江戶東京博物館於休館後不久的2022年4月1日便公開了這款App的第一彈「江戶兩國篇」,在一年後的2023年4月26日更公開了第二款「明治銀座篇」。對應了休館前5樓至6樓常設展空間的昔日江戶與近代東京兩個區塊。</p><p><br /></p><p><b><span style="color: #0b5394;">第一彈 江戶兩國篇</span></b></p><p><b><br /></b></p><p>以1603至1867年的江戶時代為背景,玩家將化身為昔日居住於江戶的少年,在長屋的早晨開始新的一天。App中打造了四個特色各異的場景區域,包含為了因應急遽增長的人口而發展的並排式建築「長屋」、鄰近江戶東京博物館所在地的「兩國橋」、呼應鄰近的兩國國技館的「日相院大相撲」、並在最後的「隅田川」區域釋放璀璨的煙火。玩家將在各個熱鬧的區域進行探索,自由地參觀經歷史資料考證所建立的江戶景觀,並發掘自36萬件館藏品中精心遴選的100項歷史物件,進一步認識的文化與生活知識。</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="435" src="https://www.youtube.com/embed/K8-boxrBQnQ" width="523" youtube-src-id="K8-boxrBQnQ"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><span style="background-color: white; color: #222222; font-family: "Open Sans", sans-serif; font-size: 15px; text-align: center;">(影片來自:</span><span style="font-size: small;">Hyper江戶博・江戶兩國篇:</span><a href="https://hyper.edohaku.jp/ryogoku/" style="font-size: small;">https://hyper.edohaku.jp/ryogoku/</a><span style="font-size: small;"> )</span><p style="text-align: center;"><br /></p><p><b><span style="color: #0b5394;">第二彈 明治銀座篇</span></b></p><p><b><br /></b></p><p>以1868至1912的明治時代為背景,名為江戶的城市改名為「東京」,伴隨著西方的科技、文化與價值觀,逐步蛻變為我們更為熟悉的近代都市。不同於第一彈以廣闊的四個區域造景為亮點,第二彈聚焦於銀座四丁目的十字路口,並以保留江戶風情的明治初期、煉瓦建築崛起的明治10年、隨著西化而成為商業中心的明治20年、以及銀座發展為繁華街的明治40年為分隔點,讓玩家以時空旅行的形式,體驗急遽變化的東京銀座。與第一彈相同,玩家可以在街景中挖掘並搜集館藏品中精選的100項歷史物件,讓玩家認識當時的飲食、交通工具、街道以及包含夏目漱石在內的著名人士等等。App內的造景亦參考了館內展示的「銀座煉瓦街模型」進行重現,由於四丁目十字路口一帶的街道寬度等與現代相比並無變化,玩家亦可比對App畫面與現實街景,在現代街景中觀察昔日的街景輪廓。</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="434" src="https://www.youtube.com/embed/c64LUMsc6rc" width="522" youtube-src-id="c64LUMsc6rc"></iframe></div><br /><p><span style="background-color: white; color: #222222; font-family: "Open Sans", sans-serif; font-size: 15px; text-align: center;">(影片來自:</span><span style="font-size: small;">Hyper江戶博・明治銀座篇:</span><a href="https://hyper.edohaku.jp/ginza/" style="font-size: small;">https://hyper.edohaku.jp/ginza/</a><span style="font-size: small;">)</span></p><p style="text-align: center;"><br /></p><p><b><span style="color: #0b5394;">博物館內容App的擴展與發展</span></b></p><p><b><br /></b></p><p>兩款App的建置耗費了許多心力,但在後續推廣成效上仍有相當大的進度空間。即便下載對象不限日本國內,根據官方新聞稿,亦有美國、臺灣與英國等國的下載紀錄。然而截至2023年4月,第一彈「江戶兩國篇」為5萬,僅佔東京人口(約1,400萬人)的千分之三,遠不及休館前的年度參觀人數。第二彈「明治銀座篇」,截至2023年6月,Android系統上的下載量僅顯示500次以上。觀察相關評論,可見在內容資料豐富度與圖像解析度上相當出色,蒐集到的100項文物模組可360度觀賞這點也相當實用。然而在操作性上並不流暢,視點轉換與方向指定的操作設計容易使玩家產生錯亂,這點在虛擬世界中是相當可惜的障礙。在音樂風格與遊戲效果上也還有很多發揮空間。若能針對這些功能進行優化,應能使這兩款App不僅是「休館期間的替代品」或「歷史文物資料庫」,而是以互動App的形式重新建立與博物館觀眾的連結,真正實現寓教於樂的價值。</p><p><br /></p><p><b><span style="color: #0b5394;">「Hyper江戶博」下載連結:</span></b></p><p>第一彈「江戶兩國篇」:<a href="https://apps.apple.com/jp/app/id1613323495" target="_blank">iOS</a>、<a href="https://play.google.com/store/apps/details?id=jp.or.rekibun.hyperedohaku" target="_blank">Android</a></p><p>第二彈「明治銀座篇」:<a href="https://apps.apple.com/jp/app/id1667461493" target="_blank">iOS</a>、<a href="https://play.google.com/store/apps/details?id=jp.or.rekibun.hyperedohaku.ginza" target="_blank">Android</a></p><p><br /></p><p><span style="font-size: x-small;">--</span></p><p><b><span style="font-size: x-small;">參考資料:</span></b></p><p><span style="font-size: x-small;">江戶東京博物館官方網站:</span></p><p><span style="font-size: x-small;"><a href="https://www.edo-tokyo-museum.or.jp/">https://www.edo-tokyo-museum.or.jp/</a> (accessed: 2023/06/07)</span></p><p><span style="font-size: x-small;">Hyper江戶博・江戶兩國篇:</span></p><p><span style="font-size: x-small;"><a href="https://hyper.edohaku.jp/ryogoku/">https://hyper.edohaku.jp/ryogoku/</a> </span><span style="font-size: small;">(accessed: 2023/06/07)</span></p><p><span style="font-size: x-small;">Hyper江戶博・明治銀座篇:</span></p><p><span style="font-size: x-small;"><a href="https://hyper.edohaku.jp/ginza/">https://hyper.edohaku.jp/ginza/</a> </span><span style="font-size: small;">(accessed: 2023/06/07)</span></p><p><span style="font-size: x-small;">ゲームアプリ「ハイパー江戸博」第2弾リリース!「明治銀座編」文明開化にきらめく銀座の街を時間旅行</span></p><p><span style="font-size: x-small;"><a href="https://www.metro.tokyo.lg.jp/tosei/hodohappyo/press/2023/04/26/13.html">https://www.metro.tokyo.lg.jp/tosei/hodohappyo/press/2023/04/26/13.html</a> </span><span style="font-size: small;">(accessed: 2023/06/07)</span></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-80283011553036505882023-05-17T11:38:00.000+08:002023-05-17T11:38:26.431+08:00虛實混合遊戲於柏林猶太博物館<p>
</p><p class="MsoNormal" style="line-height: 150%;">2021<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年,柏林猶太博物館新增「兒童世界」希望可以讓更多學童可以在博物館內探索跟學習。回應「數位原住民」的學習方式與需求,館內展示結合沈浸式投影、遊戲等數位面向,然而為了避免過度使用數位科技導致現場環境被忽略,柏林猶太博物館的「兒童世界」將數位科技的應用焦點著重於虛實混合遊戲。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p><p class="MsoNormal" style="line-height: 150%; text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiQOUZGPFmtDqfGLJVI0JCHwANVZZX267YJTexXIWHtcNLFDhKlh83CTnuPqVPNcpMRhSZpFtZT_q0-4rM-ak4cJpFAuw4k3n7R91qiBaESiURD0agWmCHii5mqZNJ5RX4K_3Ill28h2F_Ryf1u_nXDt12xM2eXF2xHeGg2x7Lp_MM22puMvhZGAEma2g" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="2126" data-original-width="1417" height="324" src="https://blogger.googleusercontent.com/img/a/AVvXsEiQOUZGPFmtDqfGLJVI0JCHwANVZZX267YJTexXIWHtcNLFDhKlh83CTnuPqVPNcpMRhSZpFtZT_q0-4rM-ak4cJpFAuw4k3n7R91qiBaESiURD0agWmCHii5mqZNJ5RX4K_3Ill28h2F_Ryf1u_nXDt12xM2eXF2xHeGg2x7Lp_MM22puMvhZGAEma2g=w216-h324" width="216" /></a></div><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; display: inline !important; float: none; font-family: JMBProM, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"> Jewish Museum Berlin, photo: Yves Sucksdorff</span><br /><p></p><p class="MsoNormal" style="line-height: 150%;"> </p><p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">除此之外,於虛實整合遊戲的開發過程中,柏林猶太博物館的「兒童世界」藉由成立兒童諮詢委員會來去了解到科技應用結合館內展示如何可以更加地貼近並且符合兒童觀眾的需求跟興趣。為了可以更好的跟館內其他互動式科技搭配以提升觀眾的參觀經驗,柏林猶太博物館的「兒童世界」著重於應用影音相關元素,讓有興趣、有意願更近一步深度了解的觀眾可以有更多的探索與學習。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">影音內容主要的使用群眾為年齡</span>6-12<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">歲的學童,透過訪談學童以及老師們了解到他們對於「兒童世界」的期待、喜好,以及不喜歡的內容等掌握內容的設計模樣。在諮詢的過程中,博物館使用不同的測試方式來去開發這套虛實整合的遊戲,例如在過程中博物館也邀請參與測試的學童們一起造訪動物園,同時將過程中的互動與對話錄下讓開發團隊了解到如何引起學童的興趣以及與他們有更多、更深刻的互動。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在影音內容設計上,為了測試內容、故事、資訊以及聲音等環節,柏林猶太博物館也特別跟演員合作,讓博物館可以事先在展場設置前就了解到兒童觀眾對於影音的可能反應。博物館在設計過程中,容易不自覺的添加內容、希望呈現豐富的資訊,然而考量到學童的集中時間較低,藉由與兒童諮詢委員會合作後更讓博物館了解到,面對兒童觀眾,博物館所呈現的內容必須精簡、有趣且容易理解。在諮詢的過程中,博物館也利用各種遊戲的方式來取得回饋,例如利用階梯高度表達滿意程度等,並且配合不同形式的訪談了解到他們的想法。藉由兒童諮詢委員會的回饋,博物館了解到,即便是已經兒童觀眾的預設而縮短的片段對他們來說還是太長,有許多參與測試的兒童無法完成所設計的遊戲內容。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">除了內容上的調整外,兒童諮詢委員會也協助針對穿戴式的科技應用提供許多有價值的回饋,包含音響、標誌、耳機、手環以及其他娛樂裝置等。由於兒童的皮膚跟大人比起來較為敏感、對於癢或刺激感的容忍度較低,也因此做使用者測試成為遊戲落實於博物館的必要過程。除了裝置必須要經得起兒童觀眾的活動力、符合他們的皮膚感受之外,在測試過程中針對耳機、頭盔的調整也是必須。找到兒童觀眾會覺得舒服、大小合適的耳機以及頭盔是讓他們可以完整體驗的必要元素,因此博物館極力希望可以避免因為裝置的不合適影響到兒童觀眾的參觀體驗。</span></p><p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> </span></p><p class="MsoNormal" style="line-height: 150%; text-align: left;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhT_nC3AXQVuhwBTGbFOTnJ6Nqf1ILbTh6afjIBIgzToX4q-WzWKDKv1JDdv8d6eskJxPoW_4JFxCjeJuNgIj2GaSL99Djgcm3-l2BEC1by2B3SYZfF1aA5YyjJceME6BpkkotjjnsMiufO1ZS1BF8MA98amJJg25YJ8owhoTdSp6ZltXP4S5DYxbRXVw" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="600" data-original-width="900" height="241" src="https://blogger.googleusercontent.com/img/a/AVvXsEhT_nC3AXQVuhwBTGbFOTnJ6Nqf1ILbTh6afjIBIgzToX4q-WzWKDKv1JDdv8d6eskJxPoW_4JFxCjeJuNgIj2GaSL99Djgcm3-l2BEC1by2B3SYZfF1aA5YyjJceME6BpkkotjjnsMiufO1ZS1BF8MA98amJJg25YJ8owhoTdSp6ZltXP4S5DYxbRXVw=w362-h241" width="362" /></a></div><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(0, 0, 0); color: black; display: inline !important; float: none; font-family: objektiv-mk2, sans-serif; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"> Listen up! The animal radio and hidden object game, photo: Yves Sucksdorff</span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span><p></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">博物館在教育活動的設計及推廣上多針對年齡較小的學童需求與喜好進行設計,然而成立兒童諮詢委員會的博物館仍不多見,由於在過程中以兒童需求為主體進行測試,讓柏林猶太博物館可以清楚掌握到兒童對於虛擬混合遊戲開發個環節的耐受度、喜好以及效果。除了面對兒童對博物館科技應用的落實需要全面向的測試之外,在高齡化人口的社會發展下,如何提供較為年長的觀眾適合的科技服務也是博物館需探討的議題。年長者對於聲光效果的敏感度、穿戴裝置的接觸耐受度以及字體大小和顏色對比等也都是會影響到他們體驗博物館的重要因素。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">博物館在開發、設計遊戲與服務時仍鮮少針對高齡族群進行測試,甚至是專門開發提供年長觀眾的服務,然而隨著高齡人口的增長,博物館必須要正視年長觀眾的需求與興趣,並依此鼓勵年長者走進博物館、參與活動以及接觸不同事物的刺激,讓樂齡族群可以減緩老化、避免孤獨感,以及提升生活品質。</span></p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"> </p>
<p class="MsoNormal" style="line-height: 150%;"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">參考文章:</span></p>
<p class="MsoNormal" style="line-height: 150%;"><span style="mso-bidi-font-weight: bold;">ANOHA, The Children’s World of the Jewish Museum Berlin: <a href="https://www.jmberlin.de/en/ANOHA">https://www.jmberlin.de/en/ANOHA</a> (accessed:10/05/23).</span> <br /></p><p class="MsoNormal" style="line-height: 150%;"> </p><p class="MsoNormal" style="line-height: 150%;">Deakin, T. 2023. <span style="mso-bidi-font-weight: bold;">How the Jewish Museum Berlin developed a
hybrid game in conjunction with its Children’s Council, MuseumNext: <a href="https://www.museumnext.com/article/how-the-jewish-museum-berlin-developed-a-hybrid-game-in-conjunction-with-its-childrens-council/">https://www.museumnext.com/article/how-the-jewish-museum-berlin-developed-a-hybrid-game-in-conjunction-with-its-childrens-council/</a>
(accessed: 8/05/23)</span></p>
<p class="MsoNormal" style="line-height: 150%;"><b> </b></p>
<p class="MsoNormal" style="line-height: 150%;"><span style="mso-bidi-font-weight: bold;">HealthDay News. 2022. Virtual museums may improve mental health of aging
adults. <a href="https://www.upi.com/Health_News/2022/08/16/virtual-museum-senior-loneliness/8381660655957/">https://www.upi.com/Health_News/2022/08/16/virtual-museum-senior-loneliness/8381660655957/</a>
(accessed: 15/05/23).</span></p>
<p class="MsoNormal" style="line-height: 150%;"><style>@font-face
{font-family:PMingLiU;
panose-1:2 2 5 0 0 0 0 0 0 0;
mso-font-alt:新細明體;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:-536859905 -1073732485 9 0 511 0;}@font-face
{font-family:"\@PMingLiU";
panose-1:2 1 6 1 0 1 1 1 1 1;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:PMingLiU;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
mso-themecolor:hyperlink;
text-decoration:underline;
text-underline:single;}a:visited, span.MsoHyperlinkFollowed
{mso-style-noshow:yes;
mso-style-priority:99;
color:#954F72;
mso-themecolor:followedhyperlink;
text-decoration:underline;
text-underline:single;}.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:0pt;}div.WordSection1
{page:WordSection1;}</style><span style="mso-bidi-font-weight: bold;"> <br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="mso-bidi-font-weight: bold;"></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="mso-bidi-font-weight: bold;"><b></b></span></p>
<p><style>@font-face
{font-family:PMingLiU;
panose-1:2 2 5 0 0 0 0 0 0 0;
mso-font-alt:新細明體;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:-536859905 -1073732485 9 0 511 0;}@font-face
{font-family:"\@PMingLiU";
panose-1:2 1 6 1 0 1 1 1 1 1;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:PMingLiU;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
mso-themecolor:hyperlink;
text-decoration:underline;
text-underline:single;}a:visited, span.MsoHyperlinkFollowed
{mso-style-noshow:yes;
mso-style-priority:99;
color:#954F72;
mso-themecolor:followedhyperlink;
text-decoration:underline;
text-underline:single;}.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:0pt;}div.WordSection1
{page:WordSection1;}</style></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-17328978528354708192023-05-03T01:43:00.007+08:002023-05-03T09:50:13.764+08:00智能合約崛起與落地應用的挑戰限制<p><span style="background-color: white;"><span style="font-family: inherit; text-align: justify;">智慧合約崛起與落地應用的挑戰限制</span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"> </span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">前言<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 24pt;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">繼上次介紹元宇宙的交易<span lang="EN-US">NFT</span>數位商品應用是屬於區塊鏈涵蓋的範圍,本次透過介紹區塊鏈的發展來推敲未來後續智慧博物館在執行流程自動化的可行性。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"> </span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; font-family: inherit;"><span style="color: #292929; letter-spacing: -0.05pt;">博物館圈,近年持續深化研究數位資產轉化的應用,將館藏品透過<span lang="EN-US">NFT</span>的方式推播到世界各地的觀眾眼前,在疫情嚴峻,實體參觀人數大幅下降後,人們開始逐漸習慣數位化的生活型態與模式,伴隨著數位科技應用,像是線上購物、行動支付的普及,</span><span style="color: #292929; letter-spacing: -0.05pt;">加密藝術與其他數位資產如同現實生活中的藝術作品、音樂及影片可以被藝術家或收藏家所擁有,並且透過買賣所有權來轉移或獲利,</span><span style="color: #292929; letter-spacing: -0.05pt;">博物館的觀眾也開始慢慢的接受數位資產的存在。</span><span lang="EN-US" style="color: #292929; letter-spacing: -0.05pt;"><o:p></o:p></span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white;"><span style="color: #292929; font-family: inherit; letter-spacing: -0.05pt;"><br /></span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="color: #292929;"><span style="background-color: white; caret-color: rgb(41, 41, 41); font-family: inherit; letter-spacing: -0.06666667014360428px;">相關文章:</span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><a href="http://moeimo2016.blogspot.com/2023/03/nft.html" style="background-color: white; text-align: left;">登入元宇宙漫遊, NFT興起博物館數位藝術熱潮</a><span style="background-color: white; text-align: left;"> </span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; font-family: inherit; text-align: left;"><a href="http://moeimo2016.blogspot.com/2021/09/blog-post.html">加密藝術與區塊鏈:博物館共創的新策略?</a><br /></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; font-family: inherit; text-align: left;"><br /></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">區塊鏈發展應用<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"> </span></p><p class="MsoNormal" style="line-height: 24px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background-color: white; font-family: inherit;"><span style="color: #292929; letter-spacing: -0.05pt;">在提及加<span lang="EN-US">NFT</span>加密貨幣所帶來的加密藝術商機前,應要先提及,其最根源的區塊鏈應用技術,所謂的區塊鏈是簡單來說,意指進階版的資料庫機制,是一種</span><span face="新細明體, serif">複合式技術協議</span><span> </span><span style="color: #292929; letter-spacing: -0.05pt;">,即透過大數據資料庫的資料進行歸納、整理後,將資料存放於同一個鏈結的區塊內,使得資料在時間序位上面具有一致性,且無法隨意修改或是刪除,也因此,區塊鏈的主要關鍵要素為分散式共享式帳本,公開</span><span style="color: #333333;">分享透明的資訊,以追蹤訂單、付款、帳戶以及其他交易。</span><span style="color: #292929; letter-spacing: -0.05pt;">(每個人都可以編輯共享的檔案,就像是<span lang="EN-US">google</span>雲端檔案共享<span lang="EN-US">google</span>文件、簡報或是試算表等)但在區塊鏈中,分享式總帳僅用於增加紀錄,而無法刪除且修改,</span><span style="color: #333333;">可預防未經授權的交易進入以及在這些交易的共享檢視中建立一致性。</span><span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; font-family: inherit;"><span lang="EN-US" style="color: #292929; letter-spacing: -0.05pt;"> </span><span style="color: #292929; letter-spacing: -0.05pt;">區塊鏈的發展,源於密碼學,透過電腦加密連結區塊結構來儲存資料庫資料並進行記錄,並在近年持續性地進行發展延伸其技術、形式變化的使用。<span lang="EN-US"><o:p></o:p></span></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">第一代是最廣為人周知,超級夯的「挖礦」—加密貨幣,例如像是:比特幣<span lang="EN-US">BTC</span>、以太坊的以太幣<span lang="EN-US">ETH</span>、泰達幣<span lang="EN-US">USDT</span>等等,此為區塊鏈功能最重要的底層核心應用技術之一。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFqCHWq-5vViWprW0Mm5q7Uh-RM6moXvjr52HZxfw09UzqsvpQpyKeWORudzMI1iUk2jz7AJEaZYyuUCFufnXKG9DDf7equGDGMGXcSzTFDQWxzw5fXxSIaVSOtwPm7MjGDLD8mRiPNzLo9S0nOTfdvXFtnutC5NCDNrnuJBHbBt6hpMwKihA5NPTJmA/s914/%E5%9C%96%E7%89%87%201.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="385" data-original-width="914" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFqCHWq-5vViWprW0Mm5q7Uh-RM6moXvjr52HZxfw09UzqsvpQpyKeWORudzMI1iUk2jz7AJEaZYyuUCFufnXKG9DDf7equGDGMGXcSzTFDQWxzw5fXxSIaVSOtwPm7MjGDLD8mRiPNzLo9S0nOTfdvXFtnutC5NCDNrnuJBHbBt6hpMwKihA5NPTJmA/s320/%E5%9C%96%E7%89%87%201.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;">比特幣區塊鏈特性</div><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="color: #292929;"><span style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;">圖片來源:</span></span><a href="https://www.fisc.com.tw/Upload/b0499306-1905-4531-888a-2bc4c1ddb391/TC/9005.pdf " style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;">智能合約的發展與應用</a> </p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">第二代則將除了原先一代的儲存交易、資產轉移的紀錄功能之外,再加上執行應用程式,執行具有邏輯限定條件的程式,此即為智能合約</span><span style="background-color: white; caret-color: rgb(41, 41, 41); color: #292929; letter-spacing: -0.06666667014360428px; text-align: left;">(</span><span lang="EN-US" style="background-color: white; caret-color: rgb(41, 41, 41); color: #292929; letter-spacing: -0.06666667014360428px; text-align: left;">Smart contract</span><span style="background-color: white; caret-color: rgb(41, 41, 41); color: #292929; letter-spacing: -0.06666667014360428px; text-align: left;">)</span><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">,在談論「智能」合約之前,應該先針對合約進行簡單的定義,即是交換需有兩造雙方,且在各種交換、交易的行為商業行為模式當中,首要其衝的即是制定「共同」的協議、規範或者是準則、條件等,來遵守在交換過程中的可能產生的問題,在合約簽訂後,雙方各執一份,若未來有任何需要修改,則需重新制定全新的合約,並且將原先舊的合約進行作廢,程序上繁瑣且耗時。</span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: left;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">也因此用智能合約是區塊鏈中一種制訂合約時所使用的特殊協議,主要用於提供驗證及執行智能合約內所訂定的條件,於2015年藉由區塊鏈平台以太坊促使其於區塊鏈中嶄露頭角,成為新興區塊鏈圈關注的技術應用之一,甚至被視為「</span><span style="background-color: white; font-family: ARHeiB5; font-size: 14.666666984558105px;">區塊鏈2.0</span><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">」;</span><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">智能合約中內含程式碼以及各種函式,亦能與其他合約進行互動、做決策、儲存資料及傳送以太幣等功能,簡單來說即是將曠日費時的合約制定進行「流程自動化」。</span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">具體在各個產業皆陸續有使用的案例產生,例如:使用區塊鏈系統來管理著作權資料。著作權驗證對於藝術家的公平補償至關重要。記錄著作權內容的銷售或轉讓需要多次交易。<span lang="EN-US"> Sony Music Entertainment Japan </span>使用區塊鏈服務來提高數位版權管理效率。他們已成功使用區塊鏈策略來提高生產力及降低著作權處理成本。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">此外,電商平台龍頭<span lang="EN-US">Amazon </span>零售已為分散式總帳技術系統申請專利,其中該系統將使用區塊鏈技術來驗證平台上銷售的所有貨物是否都真實可靠。<span lang="EN-US">Amazon </span>允許製造商、外送員、經銷商、最終使用者和參與者在憑證授權單位註冊後向總帳新增事件,進而鏈結全球供應鏈物流動態。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">在金融產業,也運用在管理線上付款、帳戶和市場交易,提高金流交易的流動性,可一次性的批次大量處理金融交易以及降低手動對帳的錯誤率。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">智能合約的優點特性:<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">一、合約公開透明安全性高(去中心化<span lang="EN-US">/</span>去信任):透過加密技術儲存於區塊鏈結點上,未經允許不可變更、竄改且公開透明且任意刪除。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">二、交易效率高(經濟<span lang="EN-US">/</span>高效):合約流程自動化提高交易效率,降低第三方涉入。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">三、客製化彈性高:種類多元,可以依照客戶的需求進行修改。<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">四、永久運行:只要區塊鏈沒有消失,履約期限沒有特別限定則合約就能永久持續運行。</span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">但,智能合約真的具有「智能」的「絕對」優勢嗎?<span lang="EN-US"><o:p></o:p></span></span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">智能合約仍存在許多需要去克服的問題,運用電腦語言代替具體的法律條款紀錄,只要引發條件,程式即刻會自動執行合約內容,雖可降低第三方涉入,但智慧合約無法自動感知條件成立,合約可以開始執行,仍需要提供信息讓合約條件成立,才可以讓合約開始執行,且合約本身對於撰寫程式語言的工程師技術相當吃重,要如何周全寫出判斷式,先前提到合約內容制訂完成後無法進行任何修改,不可任意篡改的特性,容易建立兩造雙方的信任,但若一開始即有錯誤或是漏洞,則無法即刻進行修改,僅能等待合約時間到期或是重新進行制定;但</span><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">重新制定可能會再造成運行效率上不像是理論上可提高流程自動化效率等美意,</span><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;">且區塊鏈去中心化的特性,會讓出後續的責任歸屬變得判別較為困難。</span></p><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs8MtxMRYY0FUHwbQMZ5igKJg8CleraTtRmTivGQqoawfosjuU_dWcCEJMsHYlmx6he9D-VUBWeRiMhN45KjxBAv1vCS4xvFeSNyQEvA7QR5dvrPjlKs2Asvo2V-ajzTOmzKlkJYkHhwktKrN3-HIpltgnF42HfkaUFvN4clDhb6J2F8PJgT3LMlknmg/s1050/%E5%9C%96%E7%89%87%201.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="552" data-original-width="1050" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs8MtxMRYY0FUHwbQMZ5igKJg8CleraTtRmTivGQqoawfosjuU_dWcCEJMsHYlmx6he9D-VUBWeRiMhN45KjxBAv1vCS4xvFeSNyQEvA7QR5dvrPjlKs2Asvo2V-ajzTOmzKlkJYkHhwktKrN3-HIpltgnF42HfkaUFvN4clDhb6J2F8PJgT3LMlknmg/s320/%E5%9C%96%E7%89%87%201.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;">智能合約應用流程與範疇</div><p style="line-height: 24px; margin-left: 0cm; margin-right: 0cm; text-align: justify;"><span style="background-color: white; color: #292929; font-family: inherit; letter-spacing: -0.05pt;"><span style="color: #292929; letter-spacing: normal;"><span style="letter-spacing: -0.06666667014360428px;">圖片來源:</span></span></span><a href="https://www.fisc.com.tw/Upload/b0499306-1905-4531-888a-2bc4c1ddb391/TC/9005.pdf " style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;">智能合約的發展與應用</a></p><p class="pw-post-body-paragraph" style="line-height: 24px; margin: 24pt 0cm 0.0001pt; text-align: justify; text-indent: 24pt;"><strong><span style="background-color: white; color: #292929; font-family: inherit; font-weight: normal; letter-spacing: -0.05pt;">承接前述,智能合約目前而言,在科技技術應用層面上仍屬新穎,在實際上應用範圍較為</span></strong><strong style="text-indent: 24pt;"><span style="background-color: white; color: #292929; font-family: inherit; font-weight: normal; letter-spacing: -0.05pt;">有限的,只要智能合約的運作需要輸入外部資訊,合約本身怎麼設計就會變得比較複雜,且制定合約的兩造雙方若對於合約的制定需求沒有全面性的掌握可能會出現更多瑕瑜互見的情況產生,因此綜整上述,智能合約於現今仍並不能全面性的取代所有的傳統合約,距離完全落地應用雖有一大段路要努力,但仍是未來持續可關注的議題與商模建立關鍵要素的核心技術。</span></strong></p><p class="pw-post-body-paragraph" style="line-height: 24px; margin: 24pt 0cm 0.0001pt; text-align: justify; text-indent: 24pt;"><span style="color: #292929; font-family: inherit;"><span style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;">文/ 林思嘉</span></span></p><p class="pw-post-body-paragraph" style="line-height: 24px; margin: 24pt 0cm 0.0001pt; text-align: justify; text-indent: 24pt;"><span style="color: #292929; font-family: inherit;"><span style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;"><br /></span></span></p><div style="text-align: left;"><span style="font-family: inherit;"><span style="color: #292929;"><span style="background-color: white; caret-color: rgb(41, 41, 41); letter-spacing: -0.06666667014360428px;">參考資料:</span></span></span></div><div style="text-align: left;"><a href="https://fdc.tnnua.edu.tw/p/406-1004-16055,r1287.php?Lang=zh-tw">https://fdc.tnnua.edu.tw/p/406-1004-16055,r1287.php?Lang=zh-tw</a></div><div style="text-align: left;"><span style="font-family: inherit;"><a href="https://ithelp.ithome.com.tw/articles/10200395">https://ithelp.ithome.com.tw/articles/10200395<br /></a><a href="https://blockcast.it/2018/03/11/what-is-a-smart-contract/">https://blockcast.it/2018/03/11/what-is-a-smart-contract/<br /></a><a href="https://rich01.com/what-is-smart-contract/">https://rich01.com/what-is-smart-contract/<br /></a><a href="https://www.blocktempo.com/what-is-smart-contract-newbie/">https://www.blocktempo.com/what-is-smart-contract-newbie/<br /></a><a href="https://libknowledge.nmns.edu.tw/nmns/upload/quaterly/000001529/209000c/202107-47.pdf">https://libknowledge.nmns.edu.tw/nmns/upload/quaterly/000001529/209000c/202107-47.pdf<br /></a><a href="https://artouch.com/art-views/issue/a-beginners-guide-to-the-web3-art-industry/content-102912.html">https://artouch.com/art-views/issue/a-beginners-guide-to-the-web3-art-industry/content-102912.html<br /></a><a href="http://www.heath.tw/nml-article/case-studies-of-the-application-of-blockchain-in-time-based-media-art-conservation/">http://www.heath.tw/nml-article/case-studies-of-the-application-of-blockchain-in-time-based-media-art-conservation/</a></span></div><div style="text-align: left;"><a href="https://aws.amazon.com/tw/what-is/blockchain/?aws-products-all.sort-by=item.additionalFields.productNameLowercase&aws-products-all.sort-order=asc">https://aws.amazon.com/tw/what-is/blockchain/?aws-products-all.sort-by=item.additionalFields.productNameLowercase&aws-products-all.sort-order=asc</a></div><div style="text-align: left;"><a href="https://www.fisc.com.tw/Upload/b0499306-1905-4531-888a-2bc4c1ddb391/TC/9005.pdf">https://www.fisc.com.tw/Upload/b0499306-1905-4531-888a-2bc4c1ddb391/TC/9005.pdf</a></div><div style="text-align: left;"><br /></div><div style="text-align: left;"><br /></div><p class="pw-post-body-paragraph" style="line-height: 24px; margin: 24pt 0cm 0.0001pt; text-align: justify; text-indent: 24pt;"><br /></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-14808676232185194872023-03-28T14:02:00.002+08:002023-03-28T16:10:50.148+08:00竊聽歷史:大都會藝術博物館3D雙聲道展覽<p><span face="標楷體" style="text-align: justify;"><br /></span></p><p><span face="標楷體" style="text-align: justify;"><br /></span></p><p><span style="font-family: helvetica;"><span style="text-align: justify;">大都會藝術博物館打破了典型音頻導覽的方式,致力於解釋展覽中的歷史目標的同時,更結合</span><span lang="EN-US" style="text-align: justify;">Binaural audio</span><span style="text-align: justify;">技術透過</span><span lang="EN-US" style="text-align: justify;">3D</span><span style="text-align: justify;">音頻體驗帶給觀者不一樣的參觀喜悅,從而鼓勵觀者與展品進行更豐富的互動。</span></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US"><a href="https://www.youtube.com/watch?v=zO63oI8qiac" style="color: #954f72; font-family: "Times New Roman", serif;"><br /></a></span></p><div style="color: #954f72; text-align: center;"><div class="separator" style="clear: both; color: #954f72; text-align: center;"><a href="https://www.youtube.com/watch?v=zO63oI8qiac" style="color: #954f72;"><span style="font-family: helvetica;"><iframe allowfullscreen="" class="BLOG_video_class" height="353" src="https://www.youtube.com/embed/zO63oI8qiac" width="666" youtube-src-id="zO63oI8qiac"></iframe></span></a></div><span style="font-family: helvetica;"><span lang="EN-US"><a href="https://www.youtube.com/watch?v=zO63oI8qiac" style="color: #954f72;">https://www.youtube.com/watch?v=zO63oI8qiac</a></span>(影片來自:大都會藝術博物館)</span></div><p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US">Binaural audio </span>是一種常見的<span lang="EN-US">3D</span>聲效播放方法,專門錄製在兩個聲道中以反映人的兩隻耳朵的音頻,以模擬回放時身臨其境的聲音效果。<span lang="EN-US">Binaural audio揣摩</span>空間內實際聽到聲音的效果,來複製人類自然聽到聲音的方式,創造一種身歷其境的體驗,讓博物館參觀者感覺自己是展覽中的一部份,換句話說,<span lang="EN-US">Binaural audio</span>讓觀眾可以「聽到」<span lang="EN-US">3D</span>效果。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><br /></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWiNduk0ABChtHsSaSSKa7rAhC0onz8urL7kowvaROpBAvcbuY4J3AdbmGBJOxMoukAf7-gTDluZ0TrJMjgJ2srNhB_cIcIBOaO9vC_GYjJVTd6M9KZU9WeL-hkPHC3q9vwLT3xoa_kH2nmhooVjx7oFEbGbPWBQyr-xG9XT04QKf7u2v8HyKxvdJdSw/s1440/visitorstoversailles_detailpage_desktop_3360x1720_120817_vfinalrev.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="737" data-original-width="1440" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWiNduk0ABChtHsSaSSKa7rAhC0onz8urL7kowvaROpBAvcbuY4J3AdbmGBJOxMoukAf7-gTDluZ0TrJMjgJ2srNhB_cIcIBOaO9vC_GYjJVTd6M9KZU9WeL-hkPHC3q9vwLT3xoa_kH2nmhooVjx7oFEbGbPWBQyr-xG9XT04QKf7u2v8HyKxvdJdSw/w555-h265/visitorstoversailles_detailpage_desktop_3360x1720_120817_vfinalrev.jpg" width="555" /></a></div></div><p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica;"><span lang="EN-US">圖說:2018</span>年,大都會藝術博物館(<span lang="EN-US">Metropolitan Museum of Art</span>)舉辦「凡爾賽宮的駐足者:<span lang="EN-US">1682-1789</span>」特展。(照片來自:大都會藝術博物館)</span></p><div class="separator" style="clear: both; text-align: center;"></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman", serif;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US">Binaural audio</span>這項技術近期開始被應用於許多博物館中,而大都會博物館是使用<span lang="EN-US">3D</span>聲效播放技術的博物館之一,「凡爾賽宮的駐足者:<span lang="EN-US">1682-1789</span>」(<span lang="EN-US">Visitors to Versailles</span>:<span lang="EN-US">1682-1789</span>)特展正是受益於這項播放技術的展覽。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US">2018</span>年,大都會藝術博物館(<span lang="EN-US">Metropolitan Museum of Art</span>)舉辦「凡爾賽宮的駐足者:<span lang="EN-US">1682-1789</span>」特展,本次展覽匯集大都會博物館、凡爾賽宮和數件借展的作品,時間軸線橫跨<span lang="EN-US">1682</span>年路易十四將宮廷遷至凡爾賽宮到<span lang="EN-US">1789</span>年法國大革命王室被迫離開宮殿及返回巴黎。展覽透過繪畫、肖像、家具、掛毯、地毯、服飾、瓷器、雕塑、武器和盔甲等文物,具體呈現當時宮廷中遇到的景緻。</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdMGj4EUGmgoK1jfzIx0QC7PPPv7JtzHJDlpP_JPSYrR3iHIUR14gVr1zYk9iuIdPTWxWwyt7TOTFHGHbTxAg3hDwCWcmjTbISUe0PH5zrr3kx5LvIxnth69Fs0Bpf76oyuM8iW2vjmk0QRLNvAnVBjv-49zPg_zELpVfRoR0X74pa-Zc3oZLPHPqkVg/s1024/Image-1-1024x819.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="819" data-original-width="1024" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdMGj4EUGmgoK1jfzIx0QC7PPPv7JtzHJDlpP_JPSYrR3iHIUR14gVr1zYk9iuIdPTWxWwyt7TOTFHGHbTxAg3hDwCWcmjTbISUe0PH5zrr3kx5LvIxnth69Fs0Bpf76oyuM8iW2vjmk0QRLNvAnVBjv-49zPg_zELpVfRoR0X74pa-Zc3oZLPHPqkVg/s320/Image-1-1024x819.jpeg" width="320" /></a></div><p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica;">由艾莉森·斯基爾貝克<span lang="EN-US">(Alison Skilbeck)</span>以聲音描繪英國作家克拉多克夫人<span lang="EN-US"> (Madame Cradock)</span>。</span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica;">(照片來自:大都會藝術博物館)</span><span lang="EN-US" style="font-family: "Times New Roman", serif;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-size: x-small;"><span face="標楷體"><br /></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;">誠如上述所說,本次特展結合了<span lang="EN-US">Binaural audio</span>技術,讓美術館以視覺觀展體驗的基礎上,添加一些聽覺的感官饗宴。展覽邀請參觀者配戴高品質耳機,事先透過演員錄製,揣摩那些曾經來過凡爾賽宮的人們,他們的口音、性別,談論的話題,以及配合藝術作品的背景音效,將<span lang="EN-US">21</span>世紀的觀展者得以到達作品所在的時空,彌補那些歷史悠久的駐足者與今天大都會博物館的觀者之間存在數百年的鴻溝,讓參觀者感到有意義、生動且親近的觀展體驗。像是展覽中,演員模仿了走在大理石階上的朝臣,抑或是在沙龍表演韓德爾(<span lang="EN-US">Handel</span>)詠嘆調的聲音,以及八卦、抱怨等符合當時歷史背景的音效與對話。讓觀展者既以旁觀者的角度側聽這些聚集在這個時空的旅人,他們對於凡爾賽宮的印象,也同時讓自己沈浸在宮內繁華的氛圍內,以達到身歷其境之感。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><a href="https://soundcloud.com/metmuseum/508-incognito-visitors?utm_source=clipboard&utm_campaign=wtshare&utm_medium=widget&utm_content=https%253A%252F%252Fsoundcloud.com%252Fmetmuseum%252F508-incognito-visitors" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="762" data-original-width="2478" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLzp46REV1svuxY-Ed2DL6RBmgYvdX1FnO83OYN_INOiQVkaqW5ssZjCXhbDx_kF5XF7MWRtCOvcX_BqBPDqDWW4B6dda_qN7ylCm77zXku2L9AenG-7ue17NLxJOWEpBKrNjiUN3mhl7NBt34Lo1zfpL1H2nlFbWkfBmS0sl578bBi3_GRIgPX141SQ/w554-h169/%E6%88%AA%E5%9C%96%202023-03-28%20%E4%B8%8B%E5%8D%881.48.58.png" width="554" /></a></div><br /><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ESob8xZAS4eGPelDknAEVezd-a77bV_VnwfU4ejVv3Fbc10UMr1WXmuKTpVAcoCz-7rivx2x2EUNjYvPOblgAwdE_6lAtLJK2Ti6PSNmggJbb5Yz6UrN-ztYw2DYOgQlgVmECUrhDcbNYJxMvq1OngIf8G7zCjSqRz5KfR9XpElU8OGuXAFbGITVCA/s1024/DP-15276-105-JPG-Original-300dpi-1024x819.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="819" data-original-width="1024" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ESob8xZAS4eGPelDknAEVezd-a77bV_VnwfU4ejVv3Fbc10UMr1WXmuKTpVAcoCz-7rivx2x2EUNjYvPOblgAwdE_6lAtLJK2Ti6PSNmggJbb5Yz6UrN-ztYw2DYOgQlgVmECUrhDcbNYJxMvq1OngIf8G7zCjSqRz5KfR9XpElU8OGuXAFbGITVCA/s320/DP-15276-105-JPG-Original-300dpi-1024x819.jpeg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica;">圖說:觀者配戴耳機,聆聽立體語音導覽,體驗沈浸式觀展經驗。(照片來自:大都會藝術博物館)<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica; font-size: x-small;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: helvetica; font-size: x-small;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;">大都會藝術博物館也針對<span lang="EN-US">100</span>位觀展者進行研究,「我不知道發生了什麼事!我以為有人就在我身後在我耳邊竊竊私語!」多數觀展者表示配戴上耳機後的立體語音導覽體驗,使展品及展場空間栩栩如生,對展覽本身的理解更豐富且生動,並讓他們想花更多的時間觀看展示的內容,「是一種穿越博物館的新方式」,而也有少部分觀者反映想立即關掉惱人的聲音。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span style="color: #212529;">近年,博物館強調多元感官體驗的重要性,以達零障礙親近博物館,以五感產生記憶的連結,真正達到「大家的博物館」的目標,其五感體驗的技術亦更臻成熟,除在展覽中越趨普及的</span><span lang="EN-US" style="color: #212529;">3D</span><span style="color: #212529;">視覺展覽外,</span><span lang="EN-US" style="color: #212529;">3D</span><span style="color: #212529;">聽覺技術也逐漸被博物館採納並應用,以增進觀展者之現場感及空間感,提供觀者美好的逛展經驗。</span><span lang="EN-US" style="color: #212529;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span style="color: #212529;">期許未來台灣藝文場館有更多與科技結合的多元感官體驗展,而廣納文化科技技術的同時,不忘新博物館學強調以人為出發點的核心價值,兩者相互融合、學習,才可以創造更為貼近的觀展體驗。</span><span lang="EN-US" style="color: #212529;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;">________<o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span style="color: #212529;">參考資料</span><span lang="EN-US" style="color: #212529;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;">FRANCE-AMÉRIQUE (2018), A Stroll Through Versailles During the Time of Kings.<o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US" style="color: #212529;">Webpage:</span><span lang="EN-US"><a href="https://france-amerique.com/a-stroll-through-versailles-during-the-time-of-kings/" style="color: #954f72;">https://france-amerique.com/a-stroll-through-versailles-during-the-time-of-kings/</a><span style="color: #212529;">(Accessed Mar. 24, 2023).<o:p></o:p></span></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;">Designing Sound (2018), The Met’s Characterful Binaural Exhibition.<o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US" style="color: #212529;">Webpage:</span><span lang="EN-US"><a href="https://designingsound.org/2018/09/10/the-mets-characterful-binaural-exhibition/" style="color: #954f72;">https://designingsound.org/2018/09/10/the-mets-characterful-binaural-exhibition/</a><span style="color: #212529;">(Accessed Mar. 24, 2023).<o:p></o:p></span></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;">THE MET (2018), Eavesdropping on History: The Ideas behind The Met's First 3-D Audio Experience.<o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: helvetica;"><span lang="EN-US" style="color: #212529;">Webpage:</span><span lang="EN-US"><a href="https://www.metmuseum.org/blogs/now-at-the-met/2018/visitors-to-versailles-binaural-audio-experience" style="color: #954f72;">https://www.metmuseum.org/blogs/now-at-the-met/2018/visitors-to-versailles-binaural-audio-experience</a><span style="color: #212529;">(Accessed Mar. 24, 2023).<o:p></o:p></span></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span lang="EN-US" style="color: #212529;"><span style="font-family: helvetica;"> </span></span></p><div class="separator" style="clear: both; text-align: center;"></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span face="標楷體"><br /></span></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-3217600454985435282023-03-21T11:03:00.004+08:002023-03-22T10:07:39.839+08:00 登入元宇宙漫遊, NFT興起博物館數位藝術熱潮 <br /><span> </span>近年,元宇宙的意識興起創造許多新興商業模式,然其並非全新概念,看似艱澀難懂,但其實已經在你我身邊深耕許久,較廣為人周知經常性的應用,即是借助虛擬實境(Virtual Reality,簡稱VR)、擴增實境(Augmented Reality,簡稱AR)、5G技術等數位技術搭建的虛擬時空的合集,融合社交、遊戲、金融、加密貨幣、區塊鏈、等諸多元素的數位宇宙,可說是進階版的物聯網技術應用的展現。<br /><span> </span>受疫情的影響,科技發展快速,促使產業加速轉型並朝向數位化蓬勃發展,元宇宙泛指一系列相互串連的虛擬世界,在各行各業中引起熱烈的討論與催生、發酵,廣泛的應用,其延伸出的數位場域,就如同網際網路中的各種網站相互連結;雖然定義仍處於模糊,但已開始驅動著未來各式新興應用的誕生和對網路或其他技術的需求。<br />元宇宙能夠落地,最直接性的受惠於疫情對於5G技術應用的催生,帶動產業數位化的浪潮,隨著元宇宙的概念不斷地被提出審視發散聚焦,許多日常應用也因運而生。<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGdwCW5hBUUy8mmUEtilo3ywXraKlixlXSpqgFxKCOrI2nxKog3ZkIKU6fosHrZqxtV2m0UYPsRb_yUuNqQqnbWibdl5_c5aJJhTFEu0xlQflDCnt0_nNu3N7IPUTHEnsa24oYKB5Oe8vWM9IApXn3qIC4s5JdW7oXOXlOI_3MZkf3FngJRgDqKY1XDg/s864/%E6%87%89%E7%94%A81.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="618" data-original-width="864" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGdwCW5hBUUy8mmUEtilo3ywXraKlixlXSpqgFxKCOrI2nxKog3ZkIKU6fosHrZqxtV2m0UYPsRb_yUuNqQqnbWibdl5_c5aJJhTFEu0xlQflDCnt0_nNu3N7IPUTHEnsa24oYKB5Oe8vWM9IApXn3qIC4s5JdW7oXOXlOI_3MZkf3FngJRgDqKY1XDg/s320/%E6%87%89%E7%94%A81.png" width="320" /></a><br />⟪網路溫度計⟫輿情分析聲量<br />圖片來源:<a href="https://dailyview.tw/Daily/2022/10/13">https://dailyview.tw/Daily/2022/10/13</a> <br /><br /><span> </span>根據⟪網路溫度計⟫透過⟪KEYPO大數據關鍵引擎⟫的輿情分析系統調查,看似艱深難懂的元宇宙概念已經在你我的日常中潛移默化的出現,透過網路聲量調查發現「深處元宇宙你可能不知道的十大應用」,其中以交易NFT數位商品網路聲量居首。<br />NFT的全名為「非同質化代幣(Non-Fungible Token,簡稱 NFT)」,是區塊鏈(Blockchain)上基本單位代幣(Token)的延伸應用,在元宇宙中可以代表畫作、藝術品、影片、遊戲;因此在元宇宙中也經常被用來當作數位資產資料單位。<br /><span> </span>元宇宙帶來自由與創作,所有人都可以透過購買NFT,用加密貨幣進行消費,在不同的宇宙穿梭打遊戲賺錢甚至是參加虛擬演唱會、收藏博物館館藏等,在先前文章<a href="http://moeimo2016.blogspot.com/2021/09/blog-post.html">⟪加密藝術與區塊鏈:博物館共創的新策略?⟫</a>提到區塊鏈的導入,讓博物館開始關注數位典藏與觀眾連結的議題。<br />亦提及,研究發現,博物館的數位資源,導入區塊鏈後,原先的資源被賦予可交換交易的價值,使得博物館數位資源與觀眾可以獲得更深層的連結,也創造更多應用的無限可能性。<br />博物館受到疫情衝擊而加速轉型,鎖定時下的趨勢跟潮流,開始搭上元宇宙的列車,導入科技應用,希望能在疫情期間持續傳播,以不同形式持續將資訊與資源傳遞給大眾,消彌疫情造成觀眾與博物館之間的隔閡。<br /><span> </span>像是烏克蘭在Fair.xyz平台的協助下,發行NFT「元歷史:戰爭博物館」,用區塊鏈紀錄戰火真相、募集軍事資金,希望能夠透過即時記錄讓俄烏戰爭永流傳,透過藝術家紀錄戰爭特定事件為主題去創造影像製成NFT,並且按照時間順序進行出售,獲取的資金會直接進入烏克蘭政府的數位錢包,在短短一個月內獲得近1億美元的加密貨幣捐款,全球民眾透過區塊鏈來支持烏克蘭,充分展現NFT聚集的數位社群能量。<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQhURAae55AOH7M1bH0XPeBQsnvgiJZbXdme1uP4kolQdq7v6fSU9jSdmOEwg5hr1aGw9kXljvgDVA_E91w3X5vzCCDGDWuQahImS7I2Ueh7IaGX5r-6PT5zEZrM3NichX7j20obzZ6qSJHOv_PVDmown8xdUVuiZ0u8vt_qDc-oIfjAf4_3Asx7J3A/s602/%E6%87%89%E7%94%A82.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="522" data-original-width="602" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQhURAae55AOH7M1bH0XPeBQsnvgiJZbXdme1uP4kolQdq7v6fSU9jSdmOEwg5hr1aGw9kXljvgDVA_E91w3X5vzCCDGDWuQahImS7I2Ueh7IaGX5r-6PT5zEZrM3NichX7j20obzZ6qSJHOv_PVDmown8xdUVuiZ0u8vt_qDc-oIfjAf4_3Asx7J3A/s320/%E6%87%89%E7%94%A82.png" width="320" /></a><br />「元歷史:戰爭博物館」俄烏戰爭前三天記錄藝術作品<br />圖片來源:<a href="https://www.kocpc.com.tw/archives/433487">https://www.kocpc.com.tw/archives/43348</a><br /> <br /><span> </span>除了烏克蘭的「元歷史:戰爭博物館」博物館之外,在臺灣的國立臺灣博物館為迎接2023年推出「Welcome 兔臺博」NFT活動,與插畫家有隻兔子進行跨界合作,以臺博館的建築意象特色、藏品「藍地黃虎旗」以及IP圖像「臺博館守護精靈」作為主題,選擇「夜虎、日虎、臺灣雲豹、石虎、恐龍、樟樹、臺博館本館與鐵道部廳舍建築」,發行限量8款NFT,只要辦理臺博館會員或是購買四館聯票全票兩張,即可以兌換一款NFT,邀請觀眾和有隻兔子的角色阿熊、阿珍一起漫步臺博元宇宙。<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoDS6C5bqV7s2YemedDR-tT7_N6tdMNkSjSCUDuReO1Htk8XwboQyBnL8ncCodaIzSIUlJdd3BhribnvLM5vAm2kEslLbFlUnvf28UH304ppa2IGV4KAVdiCL97PeRa_NpWVR5c0EuAt1eXkeWj9z12GelYn5eB2sPc7kVIDquFdlGJsGxqPTdxN__yg/s800/13.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="566" data-original-width="800" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoDS6C5bqV7s2YemedDR-tT7_N6tdMNkSjSCUDuReO1Htk8XwboQyBnL8ncCodaIzSIUlJdd3BhribnvLM5vAm2kEslLbFlUnvf28UH304ppa2IGV4KAVdiCL97PeRa_NpWVR5c0EuAt1eXkeWj9z12GelYn5eB2sPc7kVIDquFdlGJsGxqPTdxN__yg/s320/13.jpg" width="320" /></a><br />以臺博系統建築為元素設計NFT商品<br />圖片來源:<a href="https://art.ltn.com.tw/article/paper/1558693">https://art.ltn.com.tw/article/paper/1558693</a><br /><span> 國立</span>故宮博物院也搭乘上NFT的風潮和臺灣原創的圖像品牌「柯基犬椪椪與好朋友」合作,將清朝著名繪畫大師郎世寧「十駿犬」作品作為原型進行改造,將乾隆皇帝的珍貴名犬,如:驀空鵲、茹黃豹、金翅獫,透過創意發想,分別變成法鬥、柯基、貴賓等現代常見逗趣可愛的狗狗,再推出時造成轟動一上架隔天馬上售罄,可見其市場潛力不容小覷,未來長期的發展,故宮也持續的在嘗試,以博物館教育推廣作為發展主軸,多元與臺灣本土原創IP進行合作,未來持續推出NFT商品,將故宮人氣館藏文物透過創意加值轉化成為NFT商品。<div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM8KVteuI2QaXRunkbu6WthKPjvlz3yLhH3FkY5h1o-dTJIDZZ70Djgk9uvi-1OEDCSwKNxhWYvvwy4c7TPLGe7Y9BsG-t0jvM98HBzHP8DEWJaCSf0Rds1DjiH6s8wviekqisKQKY6aVWH1f6FQYe3t7IedVNmL7-GuxMYe8aFxuQd71xjFpKoctlCA/s864/%E6%87%89%E7%94%A84.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="377" data-original-width="864" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM8KVteuI2QaXRunkbu6WthKPjvlz3yLhH3FkY5h1o-dTJIDZZ70Djgk9uvi-1OEDCSwKNxhWYvvwy4c7TPLGe7Y9BsG-t0jvM98HBzHP8DEWJaCSf0Rds1DjiH6s8wviekqisKQKY6aVWH1f6FQYe3t7IedVNmL7-GuxMYe8aFxuQd71xjFpKoctlCA/s320/%E6%87%89%E7%94%A84.png" width="320" /></a><br />國立故宮博物院與科基犬椪椪合作推出NFT商品<br />圖片來源:<a href="https://www.cna.com.tw/news/acul/202203170331.aspx">https://www.cna.com.tw/news/acul/202203170331.aspx</a><br /> <br /> <span> </span>那除了臺博館、故宮之外,亦有許多世界各地的博物館跟進NFT轉化數位館藏的行列,如:大英博物館與法國新創LaCollection NFT平台合作,將館藏作品以NFT的方式進行販售,其中包含著名的日本浮世繪大師的作品:《富嶽三十六景》中的《神奈川沖浪裡》;第二波則推出英倫國寶級畫家泰納的畫作:⟪羅馬鬥獸場⟫以及⟪風暴沈船⟫等,平常鮮為展出的作品,透過數位轉化的模式,展示在觀眾面前;在2022年4月大英博物館更是以旅歐中國藝術家「楊詰蒼」的書法為主軸,發展「數位真跡」讓買家可以在虛擬世界裡面擁有大師級作品進行收藏;連續三波NFT的推出策略,可知博物館透過推出NFT,確實能緩解受到疫情衝擊而產生的博物館營運困境,亦可以有效的拓展觀眾接觸點、觸及不同年齡層的觀眾,或是原先對於博物館文物不熟悉、不了解的數位社群。<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXajfSMXHIjt4VjRdxRJn8EwYsQ5RhwdJRnYjzE06CyJEOsFfZS6exz7cKrOEv5rkC9cxKt8MV28IRlBj-w_cfqLpSJ5QxCjBdB3Pgn_fYAHNfadTUNILOW0VRxB-L3IcPBxCKgozZF6BRif-EGby3Qbedjgo3jrqN1UI99A6llECi6W5QZ6dCry6aRQ/s864/111%E5%9C%96%E7%89%87%201.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="395" data-original-width="864" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXajfSMXHIjt4VjRdxRJn8EwYsQ5RhwdJRnYjzE06CyJEOsFfZS6exz7cKrOEv5rkC9cxKt8MV28IRlBj-w_cfqLpSJ5QxCjBdB3Pgn_fYAHNfadTUNILOW0VRxB-L3IcPBxCKgozZF6BRif-EGby3Qbedjgo3jrqN1UI99A6llECi6W5QZ6dCry6aRQ/s320/111%E5%9C%96%E7%89%87%201.png" width="320" /></a><br />大英博物館的 NFT 珍藏<br /> <br />圖片來源:<a href="https://www.blocktempo.com/british-museum-nft-product-metamask-fortmatic-buyable/">https://www.blocktempo.com/british-museum-nft-product-metamask-fortmatic-buyable/</a><br /> <br /><span> </span>博物館圈,近年持續深化研究數位資產轉化的應用,將館藏品透過NFT的方式推播到世界各地的觀眾眼前,在疫情嚴峻,實體參觀人數大幅下降後,人們開始逐漸習慣數位化的生活型態與模式,伴隨著數位科技應用,像是線上購物、行動支付的普及,博物館的觀眾也開始慢慢的接受數位資產的存在,也因此博物館應保持開放態度,善用NFT拓展開源解決財務問題之外,也改變不同展現博物館數位藝術的呈現形式,同時也更加多元的延續博物館的文化使命。<br /><br />文/ 林思嘉<br /><br />資料來源:<br /><a href="https://www.kocpc.com.tw/archives/433487">https://www.kocpc.com.tw/archives/43348</a><br /><a href="https://dailyview.tw/Daily/2022/10/13">https://dailyview.tw/Daily/2022/10/13</a> <br /><a href="https://www.blocktempo.com/british-museum-nft-product-metamask-fortmatic-buyable/">https://www.blocktempo.com/british-museum-nft-product-metamask-fortmatic-buyable/</a><br /><a href="https://www.cna.com.tw/news/acul/202203170331.aspx">https://www.cna.com.tw/news/acul/202203170331.aspx</a><br /><a href="https://art.ltn.com.tw/article/paper/1558693">https://art.ltn.com.tw/article/paper/1558693</a><br /><a href="https://art.ltn.com.tw/article/paper/1558693">https://art.ltn.com.tw/article/paper/1558693</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br />教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-5767545259934276222023-03-15T11:28:00.013+08:002023-03-15T16:26:31.992+08:00東京國立博物館-未來的博物館・數位技術x日本美術體驗<div class="separator" style="clear: both; text-align: center;"><br /></div><br />作為日本博物館的發端,東京國立博物館創立於1872年,於2022年邁入第150週年,規劃了盛大的特展與各項企畫。其中的特別企畫「未來的博物館 數位技術x日本美術體驗」,透過與科技大廠的技術合作,精細地實踐國寶的數位典藏與展示活用,打造不同於傳統的博物館鑑賞體驗。<div><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="399" src="https://www.youtube.com/embed/3S-5uxivL2o" width="480" youtube-src-id="3S-5uxivL2o"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">(影片來自:ぶんかつ【文化財活用センター】,【展覧会紹介】未来の博物館_東京国立博物館創立150年記念特別企画[2022年12月11日まで開催],<a href="https://www.youtube.com/watch?v=3S-5uxivL2o">https://www.youtube.com/watch?v=3S-5uxivL2o</a>)</div><br /><div><br /></div><div><div><b><span style="color: #073763;">第1會場 超越時空的8K </span></b></div><div>新冠肺炎疫情期間,NHK日本放送協會與東京國立博物館合作,自2020年起進行「8K文化遺產」的開發研究計畫,透過高精密度的攝影機拍攝國寶或重要文化財,以3D形式進行8K高畫質呈現。本次展出亮點之一的國寶「觀音菩薩立像(救世觀音)」,是西元7世紀以聖德太子為形象打造的等身大佛像,本體供奉於奈良的法隆寺,除了寺內僧侶外與限定開放參觀的時期外,一般人難以目睹其風采。本次展出即以充滿魄力的大畫面,將救世觀音的細節鮮明地呈現於觀眾面前。此外,亦展出國寶「洛中洛外屏風圖」的8K影像,栩栩如生地呈現400年前京都的風華。另有「遮光器土偶」等重要文化財,小小的原件透過8K影像放大呈現,觀眾亦可透過不同角度的迴轉與光照自由欣賞,體驗不同於傳統展示的鑑賞方式。</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguwSPYAx7rV3_qyaslDGHGvY5wTBFarMCIsfzNvWbssQ80tt_xY6f1OkYUE4kKlce7kllh3WKvcEMJEMxQjvHnmC3iggrxU2jDWqTn1ptRJFYGXSB9wV0TO2dGdKFlbey7C0KK5FOf43n2yRcxms_PdshakPWNSl4oPV1cIqwp0klH_BLYe39iGJKmqg/s1780/contents_midokoro01_01.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1002" data-original-width="1780" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguwSPYAx7rV3_qyaslDGHGvY5wTBFarMCIsfzNvWbssQ80tt_xY6f1OkYUE4kKlce7kllh3WKvcEMJEMxQjvHnmC3iggrxU2jDWqTn1ptRJFYGXSB9wV0TO2dGdKFlbey7C0KK5FOf43n2yRcxms_PdshakPWNSl4oPV1cIqwp0klH_BLYe39iGJKmqg/w556-h313/contents_midokoro01_01.jpeg" width="556" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自:<span face="Calibri, sans-serif" style="color: #222222; text-align: left;">東京国立博物館創立150年特別企画 未来の博物館:<a href="https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81">https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81</a></span>)</div><br /><div><br /></div><div><span style="color: #073763;"><b>第2會場 四季輪迴 高精細複製屏風</b></span></div><div>此會場展示內容源於與Canon(佳能株式會社)的「以高精細複製品活用日本文化財」共同研究計畫的一環,以光雕投影技術重現春季的「花下游樂圖屏風」、夏季的「納涼圖屏風」、秋季的「觀風圖屏風」與冬季的「松林屏風圖」等四件國寶,並在靜態的畫面中加入了落葉飄落、河川流動等效果,每件作品約有1分半至3分鐘的演出,帶領觀眾緩緩走入四季的風情。</div><div><br /></div><div><span style="color: #073763;"><b>第3會場 實現夢想的8K </b></span></div><div>本區與Sharp(夏普株式會社)進行技術合作,透過專屬的裝置,讓觀眾體驗與文化財的互動。包含「可觸摸・可轉動的名茶碗」與「御佛調查」兩項展示。在名茶碗的展示中,遴選西元12至16世紀的6件茶碗典藏品,製作仿若複製品的茶碗型控制器,觀眾拿起並旋轉這些複製茶碗,8K畫質的大螢幕即會配合呈現茶碗的各個角度與細節,藉由一邊觸摸複製品的凹凸質感,同時觀看茶碗細節的精細影像,體驗鑑賞茶碗的樂趣。而在御佛調查的裝置中,透過120吋的大螢幕與手電筒型裝置,讓觀眾體驗以手電筒在暗處逐步探勘佛像的樂趣,在重點細節亦搭配文字說明,仿若親身發掘佛像隱藏的秘密。這兩項裝置由於單次操作人數有限,在展出後即以整理券控制人流。展期間同時搭配導覽活動與學習單,讓孩子萌生對佛像與文化財的興趣。</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilv1YTtwjlqtJP3JFfOJy5H4E35P_umKivU8Epx7cB1YSn-llP9fsgCAoLpfwEXiSvLAOp14h8yhq4kUA0A7dwyYUCQC3zEfA0_QFO9ZLwVtCQOPCrjSyCWvN8HWDi1UWtGNwiSCCXjmN_2KoLWhjxn79tBTeU66gQ0unfG9vDfJhoqLw4SVA5mJlhyg/s1780/uid000091_2022110219123176254006.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1000" data-original-width="1780" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilv1YTtwjlqtJP3JFfOJy5H4E35P_umKivU8Epx7cB1YSn-llP9fsgCAoLpfwEXiSvLAOp14h8yhq4kUA0A7dwyYUCQC3zEfA0_QFO9ZLwVtCQOPCrjSyCWvN8HWDi1UWtGNwiSCCXjmN_2KoLWhjxn79tBTeU66gQ0unfG9vDfJhoqLw4SVA5mJlhyg/s320/uid000091_2022110219123176254006.jpeg" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTRBZe2GHnwJCgCdJvoR6swZ6H7Zxmr0SWqDHynOya5KoJop8u80AoMk6prO1j2AGIFr7ujqjQExTUsVRBBA7VPU3UuJSfPi0b0-NxDxY82BDntyBcoOY6pgUU6e7xyPhjXi5BbnTJsFpKL2al-Qq_cmRf2iI-5gef62aAvokDfr4KwDO-TnFji5cUTw/s1780/uid000091_20221102191237f3735bdd.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1000" data-original-width="1780" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTRBZe2GHnwJCgCdJvoR6swZ6H7Zxmr0SWqDHynOya5KoJop8u80AoMk6prO1j2AGIFr7ujqjQExTUsVRBBA7VPU3UuJSfPi0b0-NxDxY82BDntyBcoOY6pgUU6e7xyPhjXi5BbnTJsFpKL2al-Qq_cmRf2iI-5gef62aAvokDfr4KwDO-TnFji5cUTw/s320/uid000091_20221102191237f3735bdd.jpeg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自:<span face="Calibri, sans-serif" style="color: #222222; text-align: left;">東京国立博物館創立150年特別企画 未来の博物館:<a href="https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81">https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81</a></span>)</div></div><div><br /></div><div><br /></div><div><span style="color: #073763;"><b>數位與原件・鑑賞樂趣的相乘效應</b></span></div><div>作為建立150週年紀念,在2022年10月18日至12月11日間舉辦了「東京國立博物館國寶大集結特展(特別展「国宝 東京国立博物館のすべて」)」,一口氣展示了館藏的89件國寶。這些館藏文化財為了在典藏與展示中取得平衡,有著嚴謹的展示期間與休息年限規範,需費心協調前後數年的展覽檔期才得以實踐這檔特展。</div><div><br /></div><div>前文介紹的「未來的博物館」特別企畫即為這檔特展的延伸。在欣賞完大畫面、細緻豔麗甚至可互動的數位展示後,亦可鑑賞靜靜展示於館內的藏品真跡。也許透過數位與原件不同形式的展示形式,更能發掘平時不易察覺的藏品之美。</div><div><br /></div><div>--</div><div>參考資料:</div><div><br /></div><div><span face="Calibri, sans-serif" style="color: #222222;">東京国立博物館創立150年特別企画 未来の博物館:<a href="https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81">https://cpcp.nich.go.jp/modules/r_free_page/index.php?id=81</a></span><span face="Calibri, sans-serif" style="background-color: white; color: #222222; font-size: 16px;">(accessed: 2023/03/15)</span></div><div><span face="Calibri, sans-serif" style="background-color: white; color: #222222; font-size: 16px;"><br /></span></div><div><span face="Calibri, sans-serif" style="color: #222222;">東京国立博物館創立150年記念『未来の博物館』 胸躍る、興味深い発見の連続!:</span><span style="background-color: white;"><span face="Calibri, sans-serif" style="color: #222222;"><a href="https://osotoiko.com/area-info/outdoorspotreport-318">https://osotoiko.com/area-info/outdoorspotreport-318</a></span></span><span face="Calibri, sans-serif" style="background-color: white; color: #222222; font-size: 16px;">(accessed: 2023/03/15)</span></div><div><span face="Calibri, sans-serif" style="background-color: white; color: #222222; font-size: 16px;"><br /></span></div><div><span style="background-color: white;"><span face="Calibri, sans-serif" style="color: #222222;">東京国立博物館創立150年記念 特別展「国宝 東京国立博物館のすべて」:</span></span><span face="Calibri, sans-serif" style="color: #222222;"><a href="https://www.tnm.jp/modules/r_free_page/index.php?id=2529">https://www.tnm.jp/modules/r_free_page/index.php?id=2529</a></span><span face="Calibri, sans-serif" style="background-color: white; color: #222222; font-size: 16px;">(accessed: 2023/03/15)</span></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-57456973623971750532023-03-08T10:21:00.005+08:002023-03-08T12:36:59.828+08:00Twitch如何成為博物館社群經營利器<p>
</p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">博物館利用社群平台接近民眾早已是博物館行銷、社群經營的的必須,尤其是在</span>2020<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年新冠疫情爆發之際,多數博物館都面臨閉館的嚴峻考驗下,社群平台幾乎成為博物館與民眾保持關係、交流互動的唯一管道。博物館運用的社群平台常見的包含臉書(</span>Facebook<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">)</span>, Instagram
, Twitter<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">或</span>YouTube<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">,此類型的社群平台較為大眾化、親近性較高、議題多元性也較高,因此具有為數眾多的使用者,博物館在上述平台中觸及的觀眾數量也相對的較多。然而,由於社群平台的資訊量龐大,博物館面對如何爭取到民眾的注意力,並且與民眾形成良好的互動關係成為多數博物館的難題。</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">除了較為大眾化的社群平台,近年來博物館也透過不同的嘗試希望觸及原本不屬於博物館忠實觀眾的民眾,並且也利用不同的嘗試提高博物館的親民程度。結合遊戲、電玩則是近年來常見的方式,包含因疫情受到許多玩家與博物館矚目的〈動物森友會〉(</span>Animal
Crossing<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">),或是盛行已久又寓教於樂的〈</span>Minecraft<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">〉,都讓博物館得以接觸到不同屬性的民眾,並且藉由遊戲的方式與玩家進行互動。</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">近期也開始在電玩遊戲直播平台</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">上見到博物館的身影,美國大都會藝術博物館於</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">上展出藝術家</span>Ian
Cheng<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">製作的動畫三部曲《</span>Emissary<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">》,吸引了超過</span>10<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬人次的瀏覽,在此之後我們也開始看到德國歷史博物館、聖荷西藝術博物館等的加入。除了室內的博物館空間外,英國伯明罕博物館信託也利用</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">結合城市中的文化創意聖地</span>Digbeth<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">,讓玩家可以透過</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對藝術、街區,甚至是城市有更多的瞭解與興趣。</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span style="mso-spacerun: yes;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEi7N8cZxhrBCCkSZbFxuWNjMQpNK6iP8DD-n1RRLlT454dkpgV55IG4TqJqNJWVZE6Th-y77XfqeDqBgLE-M1p8dDZuCo2txLf7CGvsHKur1AU18Vil0iYskxkdvwKC4A2PbEt1EHP8x6OO7NDmbKXUmbGsl9OlLvPbt0IWbwlvqWaHyPITkfI9uRr7ww" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1200" data-original-width="1800" height="357" src="https://blogger.googleusercontent.com/img/a/AVvXsEi7N8cZxhrBCCkSZbFxuWNjMQpNK6iP8DD-n1RRLlT454dkpgV55IG4TqJqNJWVZE6Th-y77XfqeDqBgLE-M1p8dDZuCo2txLf7CGvsHKur1AU18Vil0iYskxkdvwKC4A2PbEt1EHP8x6OO7NDmbKXUmbGsl9OlLvPbt0IWbwlvqWaHyPITkfI9uRr7ww=w536-h357" width="536" /></a></div> Source: SevenCapital:
<a href="https://sevencapital.com/birmingham-property-investment/digbeth/">https://sevencapital.com/birmingham-property-investment/digbeth/</a><p></p><p class="MsoNormal"> </p><p class="MsoNormal"> </p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiIGRkHjAqCh8gJcXqc6lYtWVQ-fEtsytUbEAcLpYGgkBUtClHGl9I1FtnKobS1kpB1WdVtJVmS9xKmF8w37JiCPCy_DRbTnYRYPTseuEBzTO2xxmC0jmqWvCIkpAOkriY2cyu11UeLNVOw402AcsITQaC4lqFQv6X0dEq7GM7811QQVb_qtzLnX4__Gw" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="506" data-original-width="900" height="319" src="https://blogger.googleusercontent.com/img/a/AVvXsEiIGRkHjAqCh8gJcXqc6lYtWVQ-fEtsytUbEAcLpYGgkBUtClHGl9I1FtnKobS1kpB1WdVtJVmS9xKmF8w37JiCPCy_DRbTnYRYPTseuEBzTO2xxmC0jmqWvCIkpAOkriY2cyu11UeLNVOw402AcsITQaC4lqFQv6X0dEq7GM7811QQVb_qtzLnX4__Gw=w568-h319" width="568" /></a></div> <p></p><p class="MsoNormal">Source: Museum Next: <a href="https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/"><span style="mso-bidi-font-weight: bold;">https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/</span></a><span class="MsoHyperlink"><span style="mso-bidi-font-weight: bold;"></span></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">英國伯明罕因爲最新的</span>Occupy
White Walls<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">的計畫,將市區內富有文化、創意、藝術盛名的街區與虛擬科技結合。</span>Occupy
White Walls<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">作為虛擬藝術平台,提供遊戲玩家策劃自己喜歡的藝術展覽,讓不同人有分享、表達自己想法跟藝術喜好的機會。而英國伯明罕博物館信託藉由</span>Occupy
White Walls<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在</span>Digbeth<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">打造虛擬的音樂祭,玩家可以藉由數位分身的方式在街區散步,並且同時看到在地藝術家的展出。</span>2022<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span>10<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月</span>11<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">日,計畫同時也在</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">首度登場,讓來自世界不同國家的玩家可以沈浸在</span>Digbeth<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">的創意街區中,並且同時欣賞到陳列的藝術作品。在</span>Twitch<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">上的直播由兩位遊戲直播主持,共有超過</span>5000<span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">人收看。</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span style="mso-no-proof: yes;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj3G4Yha2Oq7ppCfGXIg40uJ1jMfu2fBxEzoAuK9LEyMvIw6UDOxaGMVTmP0kk6e4G1H15iK5kRwmCCOi63wzRGk5sg5jc5191aeWLZaXjOByy2RS9rF8Si20_7N5nXX2--pZkjE-f4ofK4xyYBsfz5do7Jnr4CYjjo7xIVPE2kdTRuPSqsVIup2-zzqA" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="506" data-original-width="900" height="290" src="https://blogger.googleusercontent.com/img/a/AVvXsEj3G4Yha2Oq7ppCfGXIg40uJ1jMfu2fBxEzoAuK9LEyMvIw6UDOxaGMVTmP0kk6e4G1H15iK5kRwmCCOi63wzRGk5sg5jc5191aeWLZaXjOByy2RS9rF8Si20_7N5nXX2--pZkjE-f4ofK4xyYBsfz5do7Jnr4CYjjo7xIVPE2kdTRuPSqsVIup2-zzqA=w515-h290" width="515" /></a></div><br /><br /><p></p>
<p class="MsoNormal">Source: Museum Next: <a href="https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/"><span style="mso-bidi-font-weight: bold;">https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/</span></a><span class="MsoHyperlink"><span style="mso-bidi-font-weight: bold;"></span></span></p>
<p class="MsoNormal"><span style="background: white; color: black; font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;"> </span></p>
<p class="MsoNormal"><span lang="ZH-TW" style="background: white; color: black; font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">由於疫情的影響,</span><span face=""Arial",sans-serif" style="background: white; color: black; mso-fareast-font-family: "Times New Roman";">Twitch</span><span lang="ZH-TW" style="background: white; color: black; font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">在疫情封鎖期間直播觀看人數上升</span><span style="background: white; color: black; font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">45%<span lang="ZH-TW">,除此之外也從原本以電玩遊戲為主的內容轉變為更多元的平台,增加的主題包括藝術、音樂、手作活動等。</span>Twitch<span lang="ZH-TW">與其他社群平台不同的地方在於使用者的高度參與,沈浸式的直播方式加上與觀眾的互動除了讓博物館可以擴增既有的觀眾群之外,也有另一個機會培養高忠誠度的觀眾。</span></span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">蒙特利灣水族館亦是使用</span><span style="font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">Twitch<span lang="ZH-TW">的知名案例,自</span>2020<span lang="ZH-TW">年起因活躍的海底餵食直播以及動物森友會的玩家參與已經有超過</span>1<span lang="ZH-TW">萬名使用者追蹤;除此之外,安大略美術館也與遊戲設計者、策展者等人共同推出系列性的直播,提供使用者不同的博物館使用經驗。</span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";">Twitch</span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">對博物館而言除了可以直播與觀眾互動外,也可以有機會增加付費的訂閱者;提供內容可以包含影片、電玩遊戲以及</span><span style="font-family: "PMingLiU",serif; mso-bidi-font-family: PMingLiU;">podcast<span lang="ZH-TW">,藉由不同方式去觸及到不同領域的觀眾。隨著疫情的開放,大眾對於博物館在社群平台上提供的數位內容的需求以及黏著度是否會產生影響,仍是個博物館需持續觀察與思考的議題。</span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">參考資料:</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-weight: bold; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">文化科技網,</span><span style="mso-bidi-font-weight: bold;">2020</span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-weight: bold; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">,《視覺藝術》</span><span style="mso-bidi-font-weight: bold;">Occupy White Walls
Game-</span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-weight: bold; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">用</span><span style="mso-bidi-font-weight: bold;">OWW</span><span lang="ZH-TW" style="font-family: "PMingLiU",serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-weight: bold; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">遊戲打造屬於自己的博物館:</span><a href="https://tech.culture.tw/home/zh-tw/knowledge/40474"><span style="mso-bidi-font-weight: bold;">https://tech.culture.tw/home/zh-tw/knowledge/40474</span></a><span class="MsoHyperlink"><span style="mso-bidi-font-weight: bold;"> </span></span><span style="mso-bidi-font-weight: bold;">(accessed: 2023/03/06)</span></p>
<p class="MsoNormal"><b> </b></p>
<p class="MsoNormal">Deakin, T. 2022/10/12, <span style="mso-bidi-font-weight: bold;">Birmingham Museums Trust host arts and culture festival in the metaverse,
Museum Next: </span><a href="https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/"><span style="mso-bidi-font-weight: bold;">https://www.museumnext.com/article/birmingham-museums-trust-host-arts-and-culture-festival-in-the-metaverse/</span></a><span style="mso-bidi-font-weight: bold;"> (accessed: 2023/03/07)<b></b></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">Wallace, E. 2021/1/7, <b>How Twitch Can Help Museums
Cultivate New Audiences, Jing Culture & Crypto: </b><a href="https://jingculturecrypto.com/how-twitch-can-help-museums-cultivate-new-audiences/"><b>https://jingculturecrypto.com/how-twitch-can-help-museums-cultivate-new-audiences/</b></a><b>
</b><span style="mso-bidi-font-weight: bold;">(accessed: 2023/03/07)<b></b></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p><style>@font-face
{font-family:PMingLiU;
panose-1:2 2 5 0 0 0 0 0 0 0;
mso-font-alt:新細明體;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:-536859905 -1073732485 9 0 511 0;}@font-face
{font-family:"\@PMingLiU";
panose-1:2 1 6 1 0 1 1 1 1 1;
mso-font-charset:136;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-1610611969 684719354 22 0 1048577 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:PMingLiU;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
mso-themecolor:hyperlink;
text-decoration:underline;
text-underline:single;}a:visited, span.MsoHyperlinkFollowed
{mso-style-noshow:yes;
mso-style-priority:99;
color:#954F72;
mso-themecolor:followedhyperlink;
text-decoration:underline;
text-underline:single;}.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:0pt;}div.WordSection1
{page:WordSection1;}</style></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-16029707121523893002023-02-22T10:04:00.016+08:002023-02-22T10:43:44.922+08:00日本光雕藝術始祖 NAKED Inc. 用五感體驗藝術打造繽紛絢爛沉浸式數位藝術<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: "jf open 粉圓 1.1",sans-serif; font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">日本光雕藝術始祖
<span lang="EN-US">NAKED Inc. </span>用五感體驗藝術打造繽紛絢爛沉浸式數位藝術<span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-family: verdana;"><br /></span></p><p><span style="font-family: verdana;"><br /></span></p><p><span style="font-family: verdana;"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED Inc. </span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">於<span lang="EN-US">1997</span>年由身兼數位藝術家、導演及演員的村松亮太郎所創立,對於日本光雕藝術多數人最熟悉的莫過於<span lang="EN-US">2001</span>年所成立的<span lang="EN-US">teamLab</span>團隊,然<span lang="EN-US">NAKED</span>實為日本光雕藝術的始祖。村松亮太郎於<span lang="EN-US">2018</span>年臺北流行音樂國際論壇「虛實之間.光影沉浸」的講座中提到,早期日本對於應用於電影上的電腦數位繪圖技術尚無相關的做法,而他觀察到美國已運用此項技術,便決定將美國電影上的電腦繪圖技術導入至日本,從零開始起家,透過自己的學習、摸索及創作才打造出現今將裝置藝術及數位科技呈現並融入民眾的生活中。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: verdana;"> </span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
</p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">至今已打造出許多知名展覽且廣受好評,<span lang="EN-US">2017</span>年起於世界遺產「京都元離宮二條城」已辦理多場數位藝術展,以<span lang="EN-US">NAKED</span>獨有風格的光雕藝術設計結合元宇宙虛擬投射技術,打造出富含當季氣息且迷幻絢爛的二條城,使極具歷史性的重要文化財產轉變為多樣繽紛的光影藝術。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif"><br /></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><iframe allowfullscreen="" class="BLOG_video_class" height="332" src="https://www.youtube.com/embed/kf0dTL1JG0c" width="399" youtube-src-id="kf0dTL1JG0c"></iframe></span></div><p align="center" class="MsoNormal" style="text-align: center;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">(</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">影片來自</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「二条城桜まつり</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">2017</span><span lang="JA" style="font-family: "微軟正黑體",sans-serif; mso-bidi-font-family: 微軟正黑體; mso-fareast-language: JA;">ー</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: "jf open 粉圓 1\.1"; mso-fareast-language: JA;">桜の宴</span><span lang="JA" style="font-family: "微軟正黑體",sans-serif; mso-bidi-font-family: 微軟正黑體; mso-fareast-language: JA;">ー」</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;"> </span><span lang="EN-US"><a href="https://youtu.be/kf0dTL1JG0c"><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">https://youtu.be/kf0dTL1JG0c</span></a></span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">)<o:p></o:p></span></p><p></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana; mso-fareast-language: JA;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana; mso-fareast-language: JA;"><o:p><br /></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">在「<span lang="EN-US">NAKED
FLOWERS 2022 </span>秋 世界遺產.二條城」中也特別展示出與花道家元池坊下一代當家池坊專好的合作作品,透過<span lang="EN-US">web3.0</span>元宇宙技術,將觀賞者實際透過日式插花製作出屬於自己的數位花卉互動藝術。而在元宇宙中,觀賞者的數位花卉也仍在池坊專好的虛擬花道世界中持續綻放,達到藝術家與觀賞者共同創作的虛擬花道作品。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif"><br /></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH4OWeRx1OijHLG1DGh2hgeeo7vIvy-rAmYgLfw4rx_RTEJ1NkqqzUFW2zXZcx9qqzQrQV0fYYGtDFi8i7OkTaU0gCuBLPih4gtYREB7o2FTWF31jl7Sabh4COfD4LZKvOz3faXKBkAyDf1JcEe1Wabd1czkIsWYFccD64wc-4Mjj_oFlUctDAZiacjw/s1400/nj-01.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: verdana;"><img border="0" data-original-height="990" data-original-width="1400" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH4OWeRx1OijHLG1DGh2hgeeo7vIvy-rAmYgLfw4rx_RTEJ1NkqqzUFW2zXZcx9qqzQrQV0fYYGtDFi8i7OkTaU0gCuBLPih4gtYREB7o2FTWF31jl7Sabh4COfD4LZKvOz3faXKBkAyDf1JcEe1Wabd1czkIsWYFccD64wc-4Mjj_oFlUctDAZiacjw/w421-h298/nj-01.jpg" width="421" /></span></a></div><p align="center" class="MsoNormal" style="text-align: center;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">(</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">圖片來自</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED
FLOWERS 2022 </span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">秋 世界遺產.二條城|開催決定</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體; mso-fareast-language: JA;">」</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">https://naked.co.jp/works/15655/)<o:p></o:p></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span face=""jf open 粉圓 1.1",sans-serif" lang="EN-US"><br /></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><iframe allowfullscreen="" class="BLOG_video_class" height="265" src="https://www.youtube.com/embed/2maRObYxjCE" width="479" youtube-src-id="2maRObYxjCE"></iframe></span></div><p align="center" class="MsoNormal" style="text-align: center;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">(</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">影片來自<span lang="EN-US">NAKED, Inc. </span>「<span lang="EN-US">NAKED FLOWERS 2022 </span>秋 世界遺產.二條城</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體;">」</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;"> <span lang="EN-US">https://youtu.be/2maRObYxjCE)<o:p></o:p></span></span></p><p></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">在「<span lang="EN-US">NAKED meets </span>千利休」於金澤<span lang="EN-US">21</span>世紀美術館的特展中,以數位藝術的表現方式使人們更容易進入茶道的世界,洗去心中的灰塵,並透過牆上及空間中各種文字互動傳達茶道的精神與思想。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="315" src="https://www.youtube.com/embed/1RUwLMQQ4Z0" width="458" youtube-src-id="1RUwLMQQ4Z0"></iframe></div><p></p><p align="center" class="MsoNormal" style="text-align: center;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">(</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">影片來自</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">『<span lang="EN-US">NAKED meets </span>千利休』<span lang="EN-US">@</span>金澤<span lang="EN-US">21</span>世紀美術館</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體;">」</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;"> </span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">https://youtu.be/1RUwLMQQ4Z0</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"><o:p><br /></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">以往<span lang="EN-US">NAKED</span>團隊多為不同地點舉行的期間限定展覽,<span lang="EN-US">2022</span>年<span lang="EN-US">3</span>月首次開設常設展「<span lang="EN-US">NAKED
FLOWERS FOR YOU</span>」,以花作為主題,並以「<span lang="EN-US">FOR YOU</span>」的概念打造出個人化體驗,觀賞者可先進行植物療法診斷,並以<span lang="EN-US">AI</span>程式分析數據,根據觀賞者身體狀況與心理狀態的診斷結果,了解適合自己的花、香薰、化妝品、美容茶等等個人化的治癒體驗。在展場中也以聲音、光線、香味包裹觀賞者身體的每個角落,以調和觀賞者的身心狀態。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="277" src="https://www.youtube.com/embed/nJIrOORfNe8" width="449" youtube-src-id="nJIrOORfNe8"></iframe></div><p></p><p align="center" class="MsoNormal" style="text-align: center;"><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">(</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">影片來自</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED FLOWERS FOR YOU official
movie</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體;">」</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;"> </span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">https://youtu.be/nJIrOORfNe8</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">數位光雕藝術至今仍運用至許多展覽及活動當中,透過數位光影、聲音、氛圍、氣味的包圍使觀賞者的感官及身心能更沉浸在展覽當中。<span lang="EN-US">NAKED</span>獨有的藝術設計及數位技術也將持續於日本文化財產以及世界各個場域中展出,帶給世人更多不同的享受及意義。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-family: verdana;"><o:p><br /></o:p></span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">參考資料:<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal"><b><span style="background: white; border: none windowtext 1.0pt; color: #222222; font-family: "新細明體",serif; font-size: 11.5pt; mso-bidi-font-family: 新細明體; mso-border-alt: none windowtext 0cm; padding: 0cm;">▲</span></b><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED
meets </span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">千利休」:</span><span lang="EN-US"><a href="https://meets.naked.works/kanazawa21/"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">https://meets.naked.works/kanazawa21/</span></a></span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;"><o:p></o:p></span></p><p class="MsoNormal"><b><span style="background: white; border: none windowtext 1.0pt; color: #222222; font-family: "新細明體",serif; font-size: 11.5pt; mso-bidi-font-family: 新細明體; mso-border-alt: none windowtext 0cm; padding: 0cm;">▲</span></b><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED
FLOWERS 2022 </span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">秋 世界遺產.二條城|開催決定</span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體; mso-fareast-language: JA;">」</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; mso-bidi-font-family: 微軟正黑體;">:</span><span lang="EN-US"><a href="https://naked.co.jp/works/15655/"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">https://naked.co.jp/works/15655/</span></a></span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;"><o:p></o:p></span></p><p class="MsoNormal"><b><span style="background: white; border: none windowtext 1.0pt; color: #222222; font-family: "新細明體",serif; font-size: 11.5pt; mso-bidi-font-family: 新細明體; mso-border-alt: none windowtext 0cm; padding: 0cm;">▲</span></b><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">NAKED, Inc. </span><span lang="JA" style="font-family: "jf open 粉圓 1.1",sans-serif; mso-fareast-language: JA;">「</span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">NAKED
FLOWERS FOR YOU</span><span style="font-family: "jf open 粉圓 1.1",sans-serif;">」:</span><span lang="EN-US"><a href="https://flowers.naked.works/foryou/"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">https://flowers.naked.works/foryou/</span></a></span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;"><o:p></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="background: white; border: none windowtext 1.0pt; color: #222222; font-family: "新細明體",serif; font-size: 11.5pt; mso-bidi-font-family: 新細明體; mso-border-alt: none windowtext 0cm; padding: 0cm;">▲</span></b><span style="font-family: "jf open 粉圓 1.1",sans-serif;">享受未知<span lang="EN-US">!</span>日本創意公司<span lang="EN-US">NAKED</span>創辦人村松亮太郎談無中生有設計術:</span><span lang="EN-US"><a href="https://www.shoppingdesign.com.tw/post/view/3352"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">https://www.shoppingdesign.com.tw/post/view/3352</span></a></span><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif;">?<o:p></o:p></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span style="background: white; border: none windowtext 1.0pt; color: #222222; font-family: "新細明體",serif; font-size: 11.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: 新細明體; mso-bidi-language: AR-SA; mso-border-alt: none windowtext 0cm; mso-fareast-language: ZH-TW; padding: 0cm;">▲</span></b><span lang="EN-US" style="font-family: "jf open 粉圓 1.1",sans-serif; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: JA;">NAKED, Inc.</span><span style="font-family: "jf open 粉圓 1.1",sans-serif; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW;">:</span><span lang="EN-US" style="font-family: "Calibri",sans-serif; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;"><a href="https://www.youtube.com/@NAKEDINC/videos"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">https://www.youtube.com/@NAKEDINC/videos</span></a></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif" lang="EN-US"> </span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif" lang="EN-US"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif" lang="EN-US"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span face=""jf open 粉圓 1.1",sans-serif" lang="EN-US"><br /></span></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
</p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-family: "jf open 粉圓 1.1",sans-serif;">文<span lang="EN-US">/</span>黃柏寧<span lang="EN-US"><o:p></o:p></span></span></p><span face=""jf open 粉圓 1.1",sans-serif"></span><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-26246791237917129542023-02-15T10:34:00.013+08:002023-02-15T12:22:06.248+08:00博物館直播帶知識<p style="text-align: left;"></p><div style="text-align: left;"><span style="font-family: courier;"><br /></span><span style="font-family: courier;"><span> </span><span lang="EN-US" style="background-color: white; color: #222222;">2019</span><span style="background-color: white; color: #222222;">年新冠肺炎(<span lang="EN-US">COVID-19</span>)疫情爆發後,博物館產業受到不小衝擊,在疫情期間經歷入館遊客大量減少及被迫關閉無法開放民眾入館的困境。為因應這波蔓延至全球的疫情衝擊,博物館產業也試圖開創新的管道來與民眾接觸。</span></span></div><div style="text-align: left;"><span style="font-family: courier;"><span style="background-color: white; color: #222222;"><br /></span></span></div><p></p><div><span style="font-family: courier;"><span face="微軟正黑體, sans-serif" style="background-color: white;">國際博物館協會(<span lang="EN-US">ICOM</span>:<span lang="EN-US">International council of museums</span>)於<span lang="EN-US">2021</span>年發表的年度報告(<span lang="EN-US">ICOM Annual Report 2020</span>)中顯示,多間博物館在疫情期間增加了相關的數位活動,除</span><span face="微軟正黑體, sans-serif">展覽數位線上化之外,不少博物館亦透過自身社群平台(如:官方網站、<span lang="EN-US">Facebook</span>、<span lang="EN-US">IG</span>、推特、微博)與民眾在網路上溝通,善用社群軟體的特性與功能,其中「直播」這項數位互動,是部分博物館在疫情期間,經常性選擇用於讓民眾在家也能有「與人交流」感覺的管道之一。</span></span></div><div><span style="font-family: courier;"><span face="微軟正黑體, sans-serif"><br /></span></span></div><div><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><span face="微軟正黑體, sans-serif">西班牙普拉多美術館(<span lang="EN-US">Museo Nacional del Prado</span>)疫情期間開始了早上<span lang="EN-US">10</span>分鐘介紹館藏的系列直播,每週三早上<span lang="EN-US">9:30</span>,普拉多美術館會在其<span lang="EN-US">INSTAGRAM</span>帳號開始時長約<span lang="EN-US">10</span>分鐘的英文直播,每次直播內容會挑選一至兩項館藏進行介紹,透過直播,觀眾可以深入了解館藏介紹並藉由直播鏡頭更近距離觀賞作品細節。此計畫持續至今(<span lang="EN-US">2023</span>)並以「</span><span face="微軟正黑體, sans-serif" lang="EN-US" style="background-color: white; color: #262626;">Weekly sessions in English</span><span face="微軟正黑體, sans-serif" style="background-color: white; color: #262626;">」為題</span><span face="微軟正黑體, sans-serif">累積了多項畫作及雕塑作品介紹。<span lang="EN-US"><o:p></o:p></span></span></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi81ET0jqktAfpvvQW9wf84CkO3utGz9easmkHyKLC-XRRF6gVA2Y3GokTFbwXsVNRtQjhdkKojy9xlmfWbGDlSBHrnNtGjk-TsauNA32Z3FeYgI-QYGEA1_orT60sYymmqne3TwRL2g05TR6aWge-Fo8_sLIa3tR-4YPhEN3oMCgkJTSk-hMGRpSS-LA/s1271/%E7%9B%B4%E6%92%AD.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1002" data-original-width="1271" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi81ET0jqktAfpvvQW9wf84CkO3utGz9easmkHyKLC-XRRF6gVA2Y3GokTFbwXsVNRtQjhdkKojy9xlmfWbGDlSBHrnNtGjk-TsauNA32Z3FeYgI-QYGEA1_orT60sYymmqne3TwRL2g05TR6aWge-Fo8_sLIa3tR-4YPhEN3oMCgkJTSk-hMGRpSS-LA/w422-h332/%E7%9B%B4%E6%92%AD.png" width="422" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: courier;">(圖片來自:西班牙普拉多美術館</span><span lang="EN-US" style="font-family: courier;">Instagram</span><span style="font-family: courier;">)</span></div></div><div><p class="MsoNormal" style="margin: 0cm; text-align: justify; text-indent: 24pt;"><span style="background-color: white; color: #222222; font-family: courier;"><br /></span></p><div style="text-align: left;"><span style="background-color: white; color: #222222; font-family: courier; text-indent: 24pt;"><br /></span></div><div style="text-align: left;"><span style="font-family: courier;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222; text-indent: 24pt;">除了透過自身社群平台直播,疫情期間,中國各個直播平台也發起與博物館合作直播的企劃</span><span face="微軟正黑體, sans-serif" style="background-color: white; text-indent: 24pt;">如「雲春遊」、「一起來雲遊」、「雲端博物館直播周」,透過淘寶直播以及抖音、騰訊、嗶哩嗶哩等平台的直播功能,帶領鏡頭前的民眾前進不同博物館進行探索。相關系列企劃在中國超過數十間博物館共同響應參與,有別於以往平台的直</span><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222; text-indent: 24pt;">播內容大多以透過強烈的節奏掌握情境營造推銷產品、趣味交流為主,在企劃中,博物館直播提供了豐富的知識性內容,「雲春遊」系列單日就吸引近<span lang="EN-US">1,000</span>萬名平台的用</span><span face="微軟正黑體, sans-serif" style="background-color: white; text-indent: 24pt;">戶,協助地理位置偏遠、討論度較小的博物館藉此打開知名度,博物館不僅收穫了聲量也進而帶動周邊產品的銷售成績。</span></span></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify; text-indent: 24pt;"><span face="微軟正黑體, sans-serif" style="background-color: white;"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify; text-indent: 24pt;"><span face="微軟正黑體, sans-serif" style="background-color: white;"><br /></span></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdlXMV6g2fCYm0dDC_ZFHn3Gpwr2ilIOudOxxW11mp6kTIXypcKFkYMdNAY-CgKKjktmfn-pxyaEWXHovC44eJxJc8LCwqrpOUjZuRNkS6GM_44OzXIOdYMOi-_4MPKQFMjzKVhv_Daes5xKgSJEvyfQfJXd11t4l48VLoW6hCbtPqA8blzkNbNb0c5A/s1271/%E6%B7%98%E5%AF%B6.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="843" data-original-width="1271" height="338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdlXMV6g2fCYm0dDC_ZFHn3Gpwr2ilIOudOxxW11mp6kTIXypcKFkYMdNAY-CgKKjktmfn-pxyaEWXHovC44eJxJc8LCwqrpOUjZuRNkS6GM_44OzXIOdYMOi-_4MPKQFMjzKVhv_Daes5xKgSJEvyfQfJXd11t4l48VLoW6hCbtPqA8blzkNbNb0c5A/w510-h338/%E6%B7%98%E5%AF%B6.png" width="510" /></a></div><span face="Calibri, sans-serif" lang="EN-US" style="background-color: white; color: #222222;"><br /><div style="text-align: center;"><span style="color: #222222; font-family: courier;">(圖片來源:</span><span lang="EN-US" style="color: #222222; font-family: courier; font-size: 11.5pt;">https://reurl.cc/KM6Gaq</span><span style="color: #222222; font-family: courier;">)</span></div></span><p></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><br /></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><span style="background-color: white; color: #222222; font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;"><span style="font-family: courier;">中國直播博物館計畫不只停在國內,也將合作版圖擴展至國外,知名博物館國際「凡爾賽宮」、「大英博物館」、「羅浮宮」都曾與阿里巴巴合作在淘寶直播,場場吸引超過數十萬人點讚觀看,引起不小討論度。</span><span face="Calibri, sans-serif" lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYw80xPuVmnw93PE_WPR7oqs3ivG0KBy5xI2AUPFcklBrm2fF1lv4Q0nbc1QTQMzMZbGyHTXuYe9h6XdvrOorgBSaS1145t277RjUH6DIMxD20Zq2eSAX6169ct5IKdlDD4K-9TIPYwHhj6_dFwpZ2YpqGJdQ8Lk9p99YrJI2ima6ckNZJRdk9Awt9Qg/s830/%E7%BE%85%E6%B5%AE%E5%AE%AE.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="574" data-original-width="830" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYw80xPuVmnw93PE_WPR7oqs3ivG0KBy5xI2AUPFcklBrm2fF1lv4Q0nbc1QTQMzMZbGyHTXuYe9h6XdvrOorgBSaS1145t277RjUH6DIMxD20Zq2eSAX6169ct5IKdlDD4K-9TIPYwHhj6_dFwpZ2YpqGJdQ8Lk9p99YrJI2ima6ckNZJRdk9Awt9Qg/w504-h348/%E7%BE%85%E6%B5%AE%E5%AE%AE.jpg" width="504" /></a></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: center;"><br /></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><span style="font-family: courier;"><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;">(圖片來源:</span><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222; font-size: 11.5pt;">阿里巴巴集團<span lang="EN-US">Facebook</span>粉絲專頁</span><span face="微軟正黑體, sans-serif" style="background-color: white; color: #222222;">)<span lang="EN-US"><o:p></o:p></span></span></span></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><span style="background-color: white; color: #222222; font-family: courier;"><br /></span></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><br /></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="background-color: white; color: #222222; font-family: courier;">受疫情限制期間,眾多博物館嘗試了用不同方式與民眾不受限地交流,直播的特色在於直播主與觀眾之間的互動性,透過一來一往的話題對答交流,減少彼此之間的距離。綜觀博物館的直播方式,多以輕鬆卻不失專業的方式表達博物館想傳遞的知識訊息,透過鏡頭拉近與大眾之間的距離,期待觀眾透過直播建立對於博物館的基本了解,認知參與博物館不再是困難之事,親自踏入博物館享受不同感官刺激的博物館之旅。<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="background-color: white; color: #222222; font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="background-color: white; color: #222222; font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span lang="EN-US" style="background-color: white; color: red; font-family: courier;"><o:p> </o:p></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="background-color: white; color: #222222; font-family: courier;">參考資料:<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><span lang="EN-US"><a href="https://www.instagram.com/museoprado/" style="color: #954f72;"><span face="微軟正黑體, sans-serif" style="background-color: white;">https://www.instagram.com/museoprado/</span></a></span><span face="微軟正黑體, sans-serif" lang="EN-US" style="background-color: white; color: #222222;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><span lang="EN-US"><a href="https://www.canva.com/design/DAEeKAyxvI0/view#1" style="color: #954f72;"><span face="微軟正黑體, sans-serif" style="background-color: white;">https://www.canva.com/design/DAEeKAyxvI0/view#1</span></a></span><span face="微軟正黑體, sans-serif" lang="EN-US" style="background-color: white; color: #222222;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span lang="EN-US"><span style="background-color: white; color: #954f72; font-family: courier;"><a href="https://reurl.cc/KM6Gaq" style="color: #954f72;">https://reurl.cc/KM6Gaq</a></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><a href="https://www.facebook.com/AlibabaGroupCorporate" style="background-color: white; color: #954f72; font-size: 12pt; text-align: start;"><span style="font-family: courier;">https://www.facebook.com/AlibabaGroupCorporate</span></a></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-family: courier;"><br /></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="background-color: white; caret-color: rgb(34, 34, 34); color: #222222; font-family: courier; font-size: 15px; text-align: left;">文 / 戴卉玟</span></p><p align="center" class="MsoNormal" style="margin: 0cm; text-align: center;"><span style="font-family: courier; text-align: start;"></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><br /></p></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.comtag:blogger.com,1999:blog-8280211632423846424.post-2227545790954510382021-11-09T14:13:00.000+08:002021-11-09T14:13:01.542+08:00活著與你自拍的達利與活著畫出你的Ai機器人艾達Take a selfie with Salvador Dalí & Have a Portrait created by Ai-Da(Ai Robot)<p>數位科技時代使資訊量年年倍增,透過人工智能(Artificial Intelligence,以下簡稱AI)的學習,能加速產業處理知識的性能與速度,提供更多元的服務,許多企業也將技術導入公司或引進人工智能(AI)運算法設計的機器人協助工作,目前運用於餐飲、醫療、旅遊、及零售等產業上,協助人類點餐、運送、回復問答、清潔、監控場域等,降低人力資源的消耗與失誤率,如今人工智能(AI)已進入藝文產業,並發展出取代人力以外的新科技,位於美國佛羅里達州的達利博物館(Salvador Dalí Museum)特別為西班牙超現實主義藝術家達利策劃多媒體互動特展,透過人工智能(AI)學習以深度偽造技術(DeepFakes)讓達利於115歲的冥誕紀念「重返人間」。</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-JcOyiJrUUR0/YYoHZSHjLSI/AAAAAAAADpU/wO7D8yv8I40iXVrP9pRwgquwkpPNyMgeACLcBGAsYHQ/s866/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="389" data-original-width="866" height="262" src="https://1.bp.blogspot.com/-JcOyiJrUUR0/YYoHZSHjLSI/AAAAAAAADpU/wO7D8yv8I40iXVrP9pRwgquwkpPNyMgeACLcBGAsYHQ/w582-h262/1.png" width="582" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.youtube.com/watch?v=BIDaxl4xqJ4&t=196s)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">深度偽造技術(DeepFakes)能將人的臉部替換成另一個人物,透過修改面部表情,偽造出符合談話的情緒,除了臉部的偽造,聲音亦可以進行偽造,藉由模擬該人物說話的語氣與咬字方式,創造出一套新的聲音模型,但考量聲音與影像同步的完整性,大多採用另尋專人的方式替合成影像配音。深度偽造技術(DeepFakes)早期被運用於替換美國政治人物演講的畫面或將藝人的頭像替換至色情影片中,不實的影像資訊在社會掀起惡搞風氣,引發關於個人隱私與言論安全等討論,而達利博物館(Salvador Dalí Museum)與廣告公司Goodby, Silverstein & Partners (GS&P)透過深度偽造技術(DeepFakes)的合作,將達利的身影重現於展場,則被視為是新型態藝術的創造,將臉部資料與預錄演員模擬的身形動作進行合成,模擬達利說話時生動的表情、口音、與手勢,彷彿達利真的出現在眼前,團隊將達利生前超過6,000幀的臉部表情進行分析,再經由機器學習超過1,000個小時,並採用達利生前的訪談研究與書籍資料作為與觀眾互動的對白,以還原達利的想法與思考邏輯,本次一共完成125段影片,能呈現出190,512種不同的對話組合,讓觀眾與達利擁有不重複的獨特體驗。(Mayersen, I. (2019, May 11). Salvador Dali returns to life via a deepfake. Retrieved from https://www.techspot.com/news/80039-salvador-dali-returns-life-deepfake.html)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-8BEqnNgsXEw/YYoHogKbmqI/AAAAAAAADpY/jNFEcH3JD5E5ffYnBt-gYetaE1fnR1SWwCLcBGAsYHQ/s866/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="391" data-original-width="866" height="269" src="https://1.bp.blogspot.com/-8BEqnNgsXEw/YYoHogKbmqI/AAAAAAAADpY/jNFEcH3JD5E5ffYnBt-gYetaE1fnR1SWwCLcBGAsYHQ/w599-h269/2.png" width="599" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.thedrum.com/creative-works/project/goodby-silverstein-partners-the-dali-museum-dal-lives)</div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-5KDGiYkUC9Q/YYoH27H-bUI/AAAAAAAADpk/dtUJs9WAN5A6NG6cPqskAZwWJJGe28NZgCLcBGAsYHQ/s866/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="389" data-original-width="866" height="264" src="https://1.bp.blogspot.com/-5KDGiYkUC9Q/YYoH27H-bUI/AAAAAAAADpk/dtUJs9WAN5A6NG6cPqskAZwWJJGe28NZgCLcBGAsYHQ/w590-h264/2.png" width="590" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.theverge.com/2019/5/10/18540953/salvador-dali-lives-deepfake-museum)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">在展覽的尾聲由虛擬達利邀請觀展者一起自拍,達利將拿著智慧型手機,在屏幕的另一頭轉過身、熟練的與觀展者互動,觀展者們自由擺出姿勢配合著達利的自拍,透過科技讓達利「重返人間」的旅程便留下了紀念,展區多媒體的互動在忠於達利超現實的前衛理念中再增新意,參觀者們紛紛在社群網路上分享與達利同框的俏皮合影,畫面感與趣味性十足的設計,成為該展覽的一大亮點。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-QTadnGIKyfw/YYoJtbbwqSI/AAAAAAAADp8/Eq-vysG-hUY3Esb6n9XKHHR0cc18-4t7gCLcBGAsYHQ/s800/dali.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="357" data-original-width="800" height="264" src="https://1.bp.blogspot.com/-QTadnGIKyfw/YYoJtbbwqSI/AAAAAAAADp8/Eq-vysG-hUY3Esb6n9XKHHR0cc18-4t7gCLcBGAsYHQ/w593-h264/dali.gif" width="593" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://twitter.com/i/events/1126929561709678592)</div><br /><div class="separator" style="clear: both; text-align: left;">人工智能(AI)學習技術結合深度偽造技術(DeepFakes)突破多媒體互動展示必需預錄真人影像的方式進行展出,於藝文產業的貢獻將有越來越多以往所想像不到的跨域合作,就連人工智能(AI)機器人也跟著科技進化,發展出為藝術創意而生的人工智能(AI)機器人,一改過去機器人缺乏感性情緒的缺點、難以透過資料運算判讀沒有絕對答案的美感,以至於機器人始終無法取代具有藝術創意思維的工作,如今機器人艾達(Ai-Da)打破了這個紀錄,成為世界第一位開設畫展的「藝術家機器人」。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-d8EB2W6OcUc/YYoMhf9yPtI/AAAAAAAADq0/NmX7uXLhfJUgyWvwpVlRVNnX4cEx81dcgCLcBGAsYHQ/s1220/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-11-09%2B%25E4%25B8%258B%25E5%258D%25881.51.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="426" data-original-width="1220" height="235" src="https://1.bp.blogspot.com/-d8EB2W6OcUc/YYoMhf9yPtI/AAAAAAAADq0/NmX7uXLhfJUgyWvwpVlRVNnX4cEx81dcgCLcBGAsYHQ/w673-h235/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-11-09%2B%25E4%25B8%258B%25E5%258D%25881.51.46.png" width="673" /></a></div><div class="separator" style="clear: both; text-align: center;">(左圖來自https://www.dailymail.co.uk/news/article-7098025/Meet-Ai-Da-worlds-humanoid-robot.html;右圖來自https://www.creativeboom.com/inspiration/meet-ai-da-the-worlds-first-robot-artist-capable-of-drawing-people-from-life/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">機器人艾達(Ai-Da)集結英國的工程設計師、專攻機器人領域的專家、藝術家及心理團隊,自2017年至2019年耗時兩年開發,並以19世紀女性數學家兼史上最早的程式設計師艾達·洛夫萊斯(Ada Lovelace)的名字命名。艾達(Ai-Da)以仿真人的比例製作,穿上人類的衣著露出簍空的機械四肢,也有一口貼緊嘴唇的3D列印牙齒,玻璃狀清透的雙眸藏有面部追蹤技術的攝影鏡頭,能與人的眼睛相對視,亦能掃描及分析眼前的物體,透過算式引導機械手臂運作,且她的機械手臂自主繪製出多幅自畫像,在2021年5月至8月期間,於英國倫敦設計博物館(the Design Museum)的《艾達:機器人肖像》(Ai-Da: Portrait of the Robot)展覽展出。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-6dIZ8ZUUV18/YYoKfBzhq6I/AAAAAAAADqQ/Sd4M9PLsHPMX_RjXuUrIJ8RXBMfL1zEsgCLcBGAsYHQ/s800/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="424" data-original-width="800" height="360" src="https://1.bp.blogspot.com/-6dIZ8ZUUV18/YYoKfBzhq6I/AAAAAAAADqQ/Sd4M9PLsHPMX_RjXuUrIJ8RXBMfL1zEsgCLcBGAsYHQ/w679-h360/1.png" width="679" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.youtube.com/watch?v=VHZctjpvpZo&t=71s)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">艾達(Ai-Da)的機械手臂能控制在45分鐘內完成一幅畫,繪圖的訊息將傳導至她的機械手臂,於完成畫作後被刪除,因此無法將繪畫過的作品重新複製一遍,當機器人與藝術家的界線模糊化後,沒有意識及感受能力的機器人也能與真人藝術家一樣進行繪畫創作,艾達(Ai-Da)的出現促進人類再思考科技創造的藝術價值以及未來將如何運用人工智能(Artificial Intelligence)技術再創新,畫廊主艾丹·梅勒(Aidan Meller)投入自己的積蓄以及預售品的資助金費研發出艾達(Ai-Da),他表示機器人創造的藝術品已帶來超過100萬美元的收入,並將大部分的收入再度投入機器人的項目中,此外,以女性形象設計機器人是為了讓女性的聲音被更多人聽到,即便目前艾達(Ai-Da)的回答都是預先設定好的程式,尚未有真實的社交的能力。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-dP-M5GwkJtQ/YYoKtapL7xI/AAAAAAAADqY/1N-sGTkBJ7sLhs-lSqFvLGDkivc20rbXgCLcBGAsYHQ/s785/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="445" data-original-width="785" height="323" src="https://1.bp.blogspot.com/-dP-M5GwkJtQ/YYoKtapL7xI/AAAAAAAADqY/1N-sGTkBJ7sLhs-lSqFvLGDkivc20rbXgCLcBGAsYHQ/w571-h323/1.png" width="571" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.livescience.com/robot-artist-self-portraits.html)</div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-lFL-BYE2S50/YYoK5ahcS1I/AAAAAAAADqg/lFDrFpv35S8CA0ML1iy4PKmd82-54TYzACLcBGAsYHQ/s868/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-11-09%2B%25E4%25B8%258B%25E5%258D%25881.44.54.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="574" data-original-width="868" height="375" src="https://1.bp.blogspot.com/-lFL-BYE2S50/YYoK5ahcS1I/AAAAAAAADqg/lFDrFpv35S8CA0ML1iy4PKmd82-54TYzACLcBGAsYHQ/w566-h375/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-11-09%2B%25E4%25B8%258B%25E5%258D%25881.44.54.png" width="566" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.designboom.com/art/interview-creator-ai-da-humanoid-robot-artist-self-portraits-05-24-2021/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">「把不可能變成可能」已是人工智能(AI)學習技術最令人驚艷之處,本以為藝術家達利的影像資料僅存於過去遺留下來的史料,但居然有機會與虛擬達利近距離自拍;本以為藝術家是機器人無法勝任的職位,卻發現機器人甚至開了自畫像的展覽,事實上人工智能(AI)學習技術並非前來取代人類的工作與能力,而是增進與人互動的介面,互動不局限於人類面對面的對話,即使是在多媒體的屏幕上,也能與虛擬人像完成特定指令,在面對藝術家機器人的時候,也能透過程式與感測機制被繪畫出來,可想未來的世代將迎接更為複雜且精密的創新技術,於各場域再現出具互動與娛樂的展演可能性。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: left;"><b>▲美國達利博物館展覽《Dalí Lives》:</b></div><div class="separator" style="clear: both; text-align: left;">https://thedali.org/exhibit/dali-lives/</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">https://goodbysilverstein.com/work/clients/dali-museum/dreams-of-dali-2</div><div class="separator" style="clear: both; text-align: left;">https://www.techspot.com/news/80039-salvador-dali-returns-life-deepfake.html</div><div class="separator" style="clear: both; text-align: left;">https://www.theverge.com/2019/5/10/18540953/salvador-dali-lives-deepfake-museum</div><div class="separator" style="clear: both; text-align: left;">https://www.thedrum.com/creative-works/project/goodby-silverstein-partners-the-dali-museum-dal-lives</div><div class="separator" style="clear: both; text-align: left;">https://www.dandad.org/awards/professional/2020/232552/dali-lives/</div><div class="separator" style="clear: both; text-align: left;">https://www.forbes.com/sites/suzannerowankelleher/2019/05/13/ai-has-resurrected-salvador-dali-and-now-hes-your-museum-tour-guide/?sh=6ce026e2d97c</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div style="text-align: left;"><div><b>▲英國倫敦設計博物館展覽《艾達:機器人肖像》:</b></div><div>https://designmuseum.org/exhibitions/ai-da-portrait-of-the-robot</div><div><br /></div><div>https://time.com/5607191/robot-artist-ai-da-artificial-intelligence-creativity/</div><div>https://www.designboom.com/art/interview-creator-ai-da-humanoid-robot-artist-self-portraits-05-24-2021/</div><div>https://www.livescience.com/robot-artist-self-portraits.html</div><div>https://www.techradar.com/news/meet-ai-da-the-worlds-first-humanoid-robot-portrait-artist</div><div>https://www.ndtv.com/world-news/british-art-dealer-unveils-pioneering-robot-artist-ai-da-2048709</div><div><br /></div></div></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">文 / 陳俐潔</div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><p><br /></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-44252482403257929242021-10-04T16:41:00.000+08:002021-10-04T16:41:32.099+08:00當愛麗絲掉進V&A博物館的VR兔子洞When Alice Falls into a VR Rabbit Hole<p>隨著實體博物館逐漸發展線上虛擬博物館導覽的服務,觀眾不需親臨現場也能觀看展覽,不受空間及時間的限制,穿梭在各大博物館展區間,成為遠距學習重要的場域,透過頭戴式VR(Virtual Reality)裝置,沈浸在聲光效果及立體感鮮明的虛擬畫面中,於2020下半年至2021年,英國倫敦的維多利亞與亞伯特博物館(Victoria and Albert Museum,簡稱V&A)與宏達國際電子(HTC) VIVE Arts合作推出該博物館第一場結合VR(Virtual Reality)的奇幻展覽—《愛麗絲:越奇越怪》(Alice: Curiouser and Curiouser)。</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-ZQqttPqA_6k/YVq5W9037WI/AAAAAAAADLc/qbAMTL_CrPAWL-vqdX3B6SrQGWXg-07UQCLcBGAsYHQ/s795/%25E5%259C%2596%25E7%2589%2587%2B1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="445" data-original-width="795" height="328" src="https://1.bp.blogspot.com/-ZQqttPqA_6k/YVq5W9037WI/AAAAAAAADLc/qbAMTL_CrPAWL-vqdX3B6SrQGWXg-07UQCLcBGAsYHQ/w587-h328/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="587" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://jingculturecommerce.com/va-collaborates-with-htc-for-alice-in-wonderland-vr-experience/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">英國倫敦的維多利亞與亞伯特博物館(V&A)特別在開展前與宏達國際電子(HTC) VIVE Arts舉辦虛擬實境的預展活動,讓全球觀眾透過VR(Virtual Reality)虛擬教育平台Engage免費跟隨策展人凱特·貝利(Kate Bailey)搶先窺探五個展區的驚喜內容,不斷變換的活動場景帶出原著故事奇幻的精神,出席者還能自行設計虛擬人像與其他出席者進行互動,過程同步於博物館的Youtube頻道上直播,是維多利亞與亞伯特博物館(V&A)首度以數位虛擬形勢進行博物館展前行銷,以科技創新服務提供無國界的沈浸體驗。</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-f_lSsQ9X9aE/YVq5mkjmE3I/AAAAAAAADLo/bej4OaWvYXcp9a3un8vozzw5_tHn3nvHgCLcBGAsYHQ/s775/%25E5%259C%2596%25E7%2589%2587%2B1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="506" data-original-width="775" height="396" src="https://1.bp.blogspot.com/-f_lSsQ9X9aE/YVq5mkjmE3I/AAAAAAAADLo/bej4OaWvYXcp9a3un8vozzw5_tHn3nvHgCLcBGAsYHQ/w608-h396/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="608" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://is.gd/CCXzZH)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">觀眾可化身為主角愛麗絲,於宏達國際電子(HTC)的全球VR(Virtual Reality)應用商店Viveport及數位遊戲平台Steam上,進入由冰島藝術家Kristjana S. Williams依據原著繪製的VR(Virtual Reality)場景,跟著劇情尋找白兔先生遺失的手套、解開毛毛蟲提出的謎題、以及與紅心皇后打一場奇異的槌球比賽等,多彩細膩的畫風透過虛擬實境營造出奇幻童趣的氛圍,讓維多利亞與亞伯特博物館(V&A)於Youtube頻道上架的多部展覽幕後影片達到破萬的點擊率。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="502" src="https://www.youtube.com/embed/h9XJ6vVYapw" width="605" youtube-src-id="h9XJ6vVYapw"></iframe></div><div class="separator" style="clear: both; text-align: center;">(影片來自https://www.youtube.com/watch?v=h9XJ6vVYapw)</div><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="502" src="https://www.youtube.com/embed/fdluXpcGxn0" width="603" youtube-src-id="fdluXpcGxn0"></iframe></div><div class="separator" style="clear: both; text-align: center;">(影片來自https://www.youtube.com/watch?v=fdluXpcGxn0)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">《愛麗絲:越奇越怪》(Alice: Curiouser and Curiouser)為橫跨眾多領域的展覽,此次共展出超過300件展品,可一次欣賞多件珍貴的作品手稿,包含路易斯·卡羅(Lewis Carroll)1865年出版的作品手稿、英國插畫師約翰·坦尼爾(John Tenniel)為原著繪製的插畫手稿、1951年迪士尼推出的《愛麗絲夢遊仙境》動畫電影的分鏡手稿、及1969年西班牙超現實主義畫家達利(Salvador Dalí)為《愛麗絲夢遊仙境》繪製的限量插畫原稿等;另有多位以《愛麗絲夢遊仙境》角色為題創作的設計師作品亦展示於展覽中,包含知名攝影師蒂姆·沃克(Tim Walker)及安妮·萊柏維茲 (Annie Leibovitz)等人的攝影作品、英國龐克文化的時尚品牌薇薇安·魏斯伍德(Vivienne Westwood)以及荷蘭知名時尚品牌維克托&羅夫(Viktor & Rolf)分別設計的服裝系列作品等,策展人將過去受到《愛麗絲夢遊仙境》故事啟發的作品納入展覽故事線,不論在藝術、電影、時尚、攝影、劇場、或音樂產業都各有獨自詮釋愛麗絲的風格。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-DgC_BkOxM8c/YVq7CBLKq_I/AAAAAAAADLw/uwLGdbVU2pc7vPC9SE0gxecHlqn3pfxYwCLcBGAsYHQ/s726/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-10-04%2B%25E4%25B8%258B%25E5%258D%25884.27.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="402" data-original-width="726" height="330" src="https://1.bp.blogspot.com/-DgC_BkOxM8c/YVq7CBLKq_I/AAAAAAAADLw/uwLGdbVU2pc7vPC9SE0gxecHlqn3pfxYwCLcBGAsYHQ/w598-h330/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-10-04%2B%25E4%25B8%258B%25E5%258D%25884.27.38.png" width="598" /></a></div><div class="separator" style="clear: both; text-align: center;">(左圖片來自https://www.anothermag.com/art-photography/gallery/11742/alice-curiouser-and-curiouser/0;右圖來自https://www.instagram.com/p/CPFyilXrS6W/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-xu1S8HaY6P4/YVq7N47txTI/AAAAAAAADL0/EMSoKv4zE9AybbluZLaXpyVZ4Hfh8mkLgCLcBGAsYHQ/s708/%25E5%259C%2596%25E7%2589%2587%2B1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="454" data-original-width="708" height="375" src="https://1.bp.blogspot.com/-xu1S8HaY6P4/YVq7N47txTI/AAAAAAAADL0/EMSoKv4zE9AybbluZLaXpyVZ4Hfh8mkLgCLcBGAsYHQ/w586-h375/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="586" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.theglassmagazine.com/glass-reviews-wonder-land-at-the-national-theatre-london/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-tlxKJDfSpFc/YVq7f1tHTRI/AAAAAAAADMA/I8VwHIPo6Cg-qkDKGmQ2w0QwNLe0HinDwCLcBGAsYHQ/s714/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-10-04%2B%25E4%25B8%258B%25E5%258D%25884.29.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="538" data-original-width="714" height="436" src="https://1.bp.blogspot.com/-tlxKJDfSpFc/YVq7f1tHTRI/AAAAAAAADMA/I8VwHIPo6Cg-qkDKGmQ2w0QwNLe0HinDwCLcBGAsYHQ/w578-h436/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-10-04%2B%25E4%25B8%258B%25E5%258D%25884.29.37.png" width="578" /></a></div><div style="text-align: center;">(左圖來自https://www.instagram.com/p/CPGVj7dH9oL/;右圖來自https://is.gd/KaOGQV)</div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">除此之外,由荷蘭時裝設計師艾芮絲・馮・荷本(Iris van Herpen)與美國雕塑家安東尼·豪(Anthony Howe)合作的大型的動態裝置藝術作品「無限」(Infinity)洋裝成為展區大型的亮點作品之一,裝置的伸縮與旋轉能產生出視覺上的錯覺,重複的機械動態加上光影的變化,有著如被催眠進入幻境的意象,展現出藝術與科學相結合的智慧工藝,2019年艾芮絲・馮・荷本(Iris van Herpen)曾於「催眠」系列時裝秀中展出該作,也凸顯時尚作品正朝向不同規模尺度的創作邁進。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="489" src="https://www.youtube.com/embed/5V7kB4r8EN0" width="588" youtube-src-id="5V7kB4r8EN0"></iframe></div><div style="text-align: center;">(影片來自https://www.youtube.com/watch?v=5V7kB4r8EN0&t=382s)</div><div style="text-align: center;"><br /></div><div style="text-align: left;">國際藝術拍賣行蘇富比(Sotheby's)特別為此展覽辦理線上座談會,並邀請英國藝術評論家夏希達·巴里(Shahidha Bari,於下圖左上)、曾任《Vogue》美國版雜誌創意總監的葛莉絲·柯丁頓(Grace Coddington,於下圖右下)、及此展策展人凱特·貝利(Kate Bailey,於下圖右上)、及蘇富比(Sotheby's)當代藝術負責人艾瑪·貝克(Emma Baker,於下圖左下)進行深度對談,橫跨時間性的從《愛麗絲夢遊仙境》原著的歷史背景開始探討、分享展品創作及策展的幕後故事,再延伸至個人對於超現實主義的作品解讀。</div><div style="text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-K5l8aKNHrFk/YVq8fWJfgtI/AAAAAAAADMI/Or42abxcS_kG2ZRkMqb7sH1Ul-1VISOBQCLcBGAsYHQ/s700/%25E5%259C%2596%25E7%2589%2587%2B1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="435" data-original-width="700" height="376" src="https://1.bp.blogspot.com/-K5l8aKNHrFk/YVq8fWJfgtI/AAAAAAAADMI/Or42abxcS_kG2ZRkMqb7sH1Ul-1VISOBQCLcBGAsYHQ/w605-h376/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="605" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.donnaart.com.tw/fair_show.php?lc=tc&fair_id=428;完整影片https://www.youtube.com/watch?v=uTGDLOYHtog)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">《愛麗絲夢遊仙境》的原著故事在百年後仍受到各界喜愛,從兒童文學作品轉變為啟發全球創作者的故事題材,創作者們將奇幻角色所帶來的想像加入時代的美學,在平面、立體、影像、及音樂等媒材上創造出不同樣貌的愛麗絲,能在此次展覽中一探眾多愛麗絲的機會實為難得。此次維多利亞與亞伯特博物館(V&A)透過VR(Virtual Reality)裝置,打造遊戲式的虛擬探索體驗,讓觀眾沈浸在冰島藝術家Kristjana S. Williams的夢幻仙境裡,享受多層次的視覺饗宴,回顧原著及各類經典的再次創作,愛麗絲帶給世人的文化影響尚未停止,博物館虛擬互動體驗的科技也持續再進化,未來將透過科技拉近人文藝術與觀眾的距離,活化原著角色的生命力亦拓寬博物館在三維空間的展示力。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;">參考資料:</div><div class="separator" style="clear: both;"><b>▲維多利亞與亞伯特博物館《愛麗絲:越奇越怪》展覽網站:</b>https://www.vam.ac.uk/exhibitions/alice-curiouser-and-curiouser</div><div class="separator" style="clear: both;"><b>▲Viveport平台《好奇的愛麗絲》VR遊戲:</b></div><div class="separator" style="clear: both;">https://www.viveport.com/49370dde-0e06-4540-85e9-2e5c7428f844?fbclid=IwAR2JKt58TGblDSGaKh9ozqgakw4klrRDmDXn-0fhcY9KOet1bzjoni90GGU</div><div class="separator" style="clear: both;"><b>▲Steam平台《好奇的愛麗絲》VR遊戲:</b></div><div class="separator" style="clear: both;">https://store.steampowered.com/app/1424190/Curious_Alice/?l=tchinese</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">https://www.museumsassociation.org/museums-journal/analysis/2021/05/through-the-looking-glass-the-vr-revolution-in-museums-is-here/</div><div class="separator" style="clear: both;">https://www.vam.ac.uk/articles/the-infinity-dress-by-iris-van-herpen</div><div class="separator" style="clear: both;">https://www.sothebys.com/en/series/sothebys-talks/museum-spotlight-alice-curiouser-and-curiouser-with-the-v-a</div><div class="separator" style="clear: both;">https://fashionunited.uk/news/culture/v-a-unveils-alice-in-wonderland-exhibition/2021051955557</div><div class="separator" style="clear: both;">https://advisor.museumsandheritage.com/news/major-va-exhibition-adapted-cinema-release-later-year/</div><div class="separator" style="clear: both;">https://www.designweek.co.uk/issues/2-8-august-2021/alice-in-wonderland-film/</div><div class="separator" style="clear: both;">https://preloaded.com/work/curious-alice/</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">文 / 陳俐潔</div></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-3299024002031506562021-09-23T16:13:00.005+08:002021-09-23T16:18:40.448+08:00讓博物館與美術館跟著漫威飛向行銷宇宙Museum with Marvel's Marketing Strategy<p>2008年起,漫威漫畫掀起了超級英雄的熱潮,《鋼鐵人》、《無敵浩克》、《雷神索爾》、《美國隊長》、《蟻人》、《蜘蛛人》等多部破億票房的電影,顯現觀眾對超級英雄的喜愛與史詩宇宙觀的震撼,成功的電影故事不僅打動人心,還能延伸至各面向持續發酵,透過Twitter、Instagram、Facebook及Pinterest等社群平台與觀眾進行互動行銷,掌握粉絲忠誠度的數據,至今累積全球上千萬的粉絲期待著下一部超級英雄電影作品,從漫威漫畫成功行銷的案例,擷取以下四點提供博物館行銷參考。</p><p><br /></p><p></p><div class="separator" style="clear: both; text-align: left;"><a href="https://lh3.googleusercontent.com/-KL3w-Q0EXW4/YUwk_v3_oyI/AAAAAAAADH8/nOVjTQD4ZNoaIGFbQnKi8E7eyy8hfaIJwCLcBGAsYHQ/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="429" data-original-width="650" height="409" src="https://lh3.googleusercontent.com/-KL3w-Q0EXW4/YUwk_v3_oyI/AAAAAAAADH8/nOVjTQD4ZNoaIGFbQnKi8E7eyy8hfaIJwCLcBGAsYHQ/w621-h409/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="621" /></a></div><div class="separator" style="clear: both; text-align: left;"><span style="text-align: center;">(圖片來自https://www.discoverphl.com/blog/avengers-assemble-at-the-franklin-institute/)</span></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><div style="text-align: left;"><b style="font-size: x-large;">1. 將有故事性的角色帶入生活</b></div><div style="text-align: left;"><br /></div><div style="text-align: left;">傑出的角色能快速建立起社群關係,立場鮮明的人物設定能以觀眾熟悉的方式展開對話,漫威漫畫創造出多位超級英雄與觀眾一同成長,透過性格缺陷的設定增加人性,如鋼鐵人帥氣富有的天才發明家形象,卻有著行為放蕩不羈、特立獨行的個性;服從性高且凡事理性規劃的美國隊長,必需面對自身共情能力低與做事不知變通帶來人際關係上的困擾;能將憤怒轉換為無窮力量的綠巨人浩克,同時存在情感壓抑、自卑、及容易失控等缺點,相似於現實沒有完美的生活,也因此充滿故事。</div><div style="text-align: left;"><br /></div><div style="text-align: left;">英國黑斯爾米爾教育博物館(Haslemere Educational Museum)的Arthur即為替博物館帶出故事的重要角色,Arthur是一隻6英尺高的西伯利亞熊,許多業界知名人士都曾與Arthur合影,博物館將Arthur擬人化為一隻會說話的熊,擁有自己的推特(Twitter)帳號、社群、及粉絲,Arthur會於推特(Twitter)上發布祝賀好友生日的貼文、回應被標記的貼文內容,順勢說明目前博物館因應政府防疫措做足準備,活生生的像是生活裡的一位朋友。過去黑斯爾米爾教育博物館(Haslemere Educational Museum)也曾在該博物館的花園區舉辦大人與小孩都能參與的「泰迪熊野餐派對」,現場提供多種遊戲攤位、人臉彩繪活動、以及找尋線索贏得與Arthur自拍的機會,超過200位民眾前來共襄盛舉,顯現民眾樂於參與以Arthur為主題的活動。Arthur於社群展現的活潑性格,與人們的生活密切互動並結合時事,除了為博物館展現獨特的品牌形象之外,也讓觀眾透過網路社群增加對博物館的關注度。</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-DZ8q7V5MeG8/YUwzSqhbQoI/AAAAAAAADKU/OpRSEcN6JMEvff3FCYm6IanwwcrfpPlvQCLcBGAsYHQ/s1182/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.56.31.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="718" data-original-width="1182" height="229" src="https://1.bp.blogspot.com/-DZ8q7V5MeG8/YUwzSqhbQoI/AAAAAAAADKU/OpRSEcN6JMEvff3FCYm6IanwwcrfpPlvQCLcBGAsYHQ/w378-h229/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.56.31.png" width="378" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-4_P3isd3wlg/YUwzkN46GQI/AAAAAAAADKc/Ed5becIMmBY_4tXci2wh98lVWqgV4JVXQCLcBGAsYHQ/s1130/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.57.53.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="272" data-original-width="1130" height="92" src="https://1.bp.blogspot.com/-4_P3isd3wlg/YUwzkN46GQI/AAAAAAAADKc/Ed5becIMmBY_4tXci2wh98lVWqgV4JVXQCLcBGAsYHQ/w381-h92/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.57.53.png" width="381" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-aNrnxHqONKk/YUw0K0Fht_I/AAAAAAAADKk/OZROl9igraALOwkMByj3WhO0UQYW7uQ4ACLcBGAsYHQ/s2048/EbZQWd1XYAE4ka-.jpeg" style="margin-left: 1em; margin-right: 1em; text-align: left;"><img border="0" data-original-height="2048" data-original-width="1931" height="249" src="https://1.bp.blogspot.com/-aNrnxHqONKk/YUw0K0Fht_I/AAAAAAAADKk/OZROl9igraALOwkMByj3WhO0UQYW7uQ4ACLcBGAsYHQ/w233-h249/EbZQWd1XYAE4ka-.jpeg" width="233" /></a><a href="https://1.bp.blogspot.com/-pnDUWEYhdco/YUw0lttsg6I/AAAAAAAADKs/d44zxUB5gNg-c3bhzOSetf-Dn2EB_6x-QCLcBGAsYHQ/s1600/EYOjXe_XQAAXwI0.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="249" src="https://1.bp.blogspot.com/-pnDUWEYhdco/YUw0lttsg6I/AAAAAAAADKs/d44zxUB5gNg-c3bhzOSetf-Dn2EB_6x-QCLcBGAsYHQ/w139-h249/EYOjXe_XQAAXwI0.jpeg" width="139" /></a></div></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://twitter.com/Arthur_the_bear)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><b style="font-size: x-large;">2. 留下帶有重要訊息的暗示</b></div><div class="separator" style="clear: both; text-align: left;"><b><span style="font-size: large;"><br /></span></b></div><div class="separator" style="clear: both; text-align: left;">漫威漫畫擅長以電影彩蛋及社群媒體上的戲弄傳遞訊息,鼓勵觀眾不只觀看電影表面陳述的故事內容,還需要更仔細的覺察隱藏的秘密,2010年上映的《鋼鐵人2》電影片尾即出現2011年上映電影《雷神索爾》主角的武器「雷神之錘」,為雷神索爾的出現鋪路;2014年上映的《美國隊長2》亦於電影片尾彩蛋帶出2015年上映電影《復仇者聯盟2》中的快銀及緋紅女巫兩位角色,讓觀眾根據線索慢慢解開背後的故事。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: left;">日本建築師安藤忠就曾為一檔美術館展覽設計彩蛋,於2017年的上海設計整合新華書店及明珠美術館(Pearl Art Museum)的藝術空間,取名為「光的空間」,以安藤忠雄的作品作為開幕大展。進入展場的第一件展品即是與藝術空間建築外型相似的「巨蛋」作為呼應,巨蛋的另一側為切面展示的建築模型,直到觀眾走出展廳時,才會發現安藤忠雄留下的彩蛋即是帶領觀眾走進真實世界版本的巨蛋結構中,比對著巨蛋模型與腳下走著的實體空間,留有線索的細節更加深觀眾對於美術館第一印象的好感與驚奇。</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><a href="https://1.bp.blogspot.com/-s-cIwGIvJbc/YUwwRIgpHQI/AAAAAAAADKM/2pqpSCyBx0UqEMaPdlV1358lNvK4BBOMwCLcBGAsYHQ/s1942/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.43.48.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="392" data-original-width="1942" height="146" src="https://1.bp.blogspot.com/-s-cIwGIvJbc/YUwwRIgpHQI/AAAAAAAADKM/2pqpSCyBx0UqEMaPdlV1358lNvK4BBOMwCLcBGAsYHQ/w719-h146/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-23%2B%25E4%25B8%258B%25E5%258D%25883.43.48.png" width="719" /></a></div><span style="text-align: left;">(圖片來自https://www.youtube.com/watch?v=UMgYGcxaU5E)</span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: left;"><b style="font-size: x-large;">3.掀起討論話題</b></div><div style="text-align: left;"><b style="font-size: x-large;"><br /></b></div><div style="text-align: left;">漫威漫畫作品中的《美國隊長3:英雄內戰》,描述兩個政治理念不同的隊伍,分別為「美國隊長隊」及「鋼鐵人隊」,前者提倡自由人權的重要,反對超級英雄需要受到法律的管制;後者支持超級英雄將為政府效力,避免超級英雄的權利凌駕法律之上、隨意動用私刑的作法,而後漫威娛樂有限責任公司於推特(Twitter)上發布電影預告時,趁勢詢問網友支持「美國隊長隊(#teamcap)」還是「鋼鐵人隊(#teamironman)」,該篇貼文點讚人數為1.5萬人、轉分分享人數為1.4萬人、以及997則貼文回應,掀起社群討論表態支持隊伍的話題。</div><div style="text-align: left;"><br /></div></div><div class="separator" style="clear: both; text-align: left;">英國泰特美術館(Tate Britain)曾為了向年輕客群行銷該美術館1840年代畫廊的作品,舉辦了一場「1840年代的GIF派對」,開放大眾將1840年代的名畫二度創作成GIF動畫圖檔,以臉書(Facebook)、推特(Twitter)、及微博(Tumblr)為最大的轉發資訊平台,活動頁面共吸引了2萬2,845位瀏覽者與587位提交作品的參與者,其中被美術館選出的作品更於微博(Tumblr)上被轉發及點讚次數超過8萬5,000次,將原本靜態的畫作透過民眾的想像力,創造畫面的趣味性,除了大幅提升1840年代畫廊網站的觀看人數之外,也讓該美術館因此新增了1萬5,000位線上粉絲。(Ohlson, J. (2014, May). Evaluation report – The 1840s GIF party. Retrieved from https://www.tate.org.uk/download/file/fid/40467)</div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><br /></div></div><div class="separator" style="clear: both; text-align: left;"><a href="https://1.bp.blogspot.com/-MPnSEW6JxD8/YUwnpNTOznI/AAAAAAAADI8/VdZlWLCuB_Mb3K1IAJIqsIYWgnB3AIRjgCLcBGAsYHQ/s500/1840sGIFParty4.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="452" height="254" src="https://1.bp.blogspot.com/-MPnSEW6JxD8/YUwnpNTOznI/AAAAAAAADI8/VdZlWLCuB_Mb3K1IAJIqsIYWgnB3AIRjgCLcBGAsYHQ/w231-h254/1840sGIFParty4.gif" width="231" /></a><a href="https://1.bp.blogspot.com/-IGEQJS-eEvM/YUwnzRkFxuI/AAAAAAAADJA/dipeWQvQz_8xK6E-krRhB1Cp8q4cm3d5gCLcBGAsYHQ/s550/1840sGIFParty1.gif" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="550" data-original-width="360" height="254" src="https://1.bp.blogspot.com/-IGEQJS-eEvM/YUwnzRkFxuI/AAAAAAAADJA/dipeWQvQz_8xK6E-krRhB1Cp8q4cm3d5gCLcBGAsYHQ/w165-h254/1840sGIFParty1.gif" width="165" /></a><a href="https://1.bp.blogspot.com/-HGyh1f4Qksc/YUwoAj8AvgI/AAAAAAAADJI/__0gujzWl34F1aYHLag2SsMXy9OL1MpkwCLcBGAsYHQ/s500/1840sGIFParty2.gif" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="500" data-original-width="500" height="254" src="https://1.bp.blogspot.com/-HGyh1f4Qksc/YUwoAj8AvgI/AAAAAAAADJI/__0gujzWl34F1aYHLag2SsMXy9OL1MpkwCLcBGAsYHQ/w258-h254/1840sGIFParty2.gif" width="258" /></a><a href="https://1.bp.blogspot.com/--tY695eqOXo/YUwpWmad58I/AAAAAAAADJk/LOihM5xgvrYKPWUAc9YO0VzJD3ZE3K8iACLcBGAsYHQ/s511/1840sGIFParty3.gif" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><br /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://unusual.info/2014/03/30/1840s-gif-party-with-tate-britain/)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><b style="font-size: x-large;"><span style="text-align: center;">4.</span><span style="text-align: center;">創新手法帶來的驚喜體驗</span></b></div><div class="separator" style="clear: both; text-align: left;"><b style="font-size: x-large;"><span style="text-align: center;"><br /></span></b></div><div class="separator" style="clear: both; text-align: left;">由漫威漫畫角色延伸出的動畫電影《蜘蛛人:新宇宙》,為了還原觀眾觀看「漫畫」而非「電影」的感受,除了在規格上做了調整,還加入半色調風格強化漫畫的光影效果,打破舊有動畫師繪圖的習慣,另將現實世界街景的紋理細節及背景景深效果結合進動畫電影,搭配著五個不同畫風的蜘蛛人角色,創新的視覺語言帶給觀眾意想不到的衝突體驗,有別於過往超級英雄一制性的拍攝風格,也讓該片同時獲得第91屆奧斯卡金像獎最佳動畫長片及第76屆金球獎的最佳動畫長片的殊榮。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><a href="https://lh3.googleusercontent.com/-JcqrruNbIGc/YUwo7tRns_I/AAAAAAAADJc/4HHKZsL6nO81vRDaDMnCgJKLluJvjn_jQCLcBGAsYHQ/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="281" data-original-width="670" height="267" src="https://lh3.googleusercontent.com/-JcqrruNbIGc/YUwo7tRns_I/AAAAAAAADJc/4HHKZsL6nO81vRDaDMnCgJKLluJvjn_jQCLcBGAsYHQ/w640-h267/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="640" /></a></div><div style="text-align: center;">(圖片來自https://www.vix.com/es/cine/210854/spider-man-into-the-spider-verse-es-la-mejor-pelicula-de-spidey-hasta-el-momento-segun-las-primeras)</div></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">法國巴黎首座數位美術館—光之博物館(Atelier des Lumières)在展覽呈現上也突破了過往美術館靜態展示平面畫作的手法,現場使用超過140台投影機,以視覺強烈的動態聲光效果,營造360度沈浸式的空間體驗,並於挑高10米的牆上展出多位20世紀初期的藝術繪畫作品,包含荷蘭畫家梵谷(Vincent Van Gogh)、奧地利畫家古斯塔夫·克林姆(Gustav Klimt)、及佛登斯列‧漢德瓦薩(Friedensreich Hundertwasser)等畫家名作,此外,美術館亦擷取日本浮世繪的多項元素同步展出。與美術館合作的視覺特效團隊Danny Rose Studio以創新大膽的展演手法,讓觀眾運用更多感官體驗作品的張力,思考藝術文化的演進與跨國作品間的關聯,成為各年齡層觀眾都有興趣參觀的展覽。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><a href="https://1.bp.blogspot.com/-HQa44GcccU8/YUwrIC54ePI/AAAAAAAADJ0/qCbc9HHb1Soifcrmna4Cli5Zx86RLAFlgCLcBGAsYHQ/s691/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="275" data-original-width="691" height="262" src="https://1.bp.blogspot.com/-HQa44GcccU8/YUwrIC54ePI/AAAAAAAADJ0/qCbc9HHb1Soifcrmna4Cli5Zx86RLAFlgCLcBGAsYHQ/w659-h262/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="659" /></a></div><div style="text-align: center;"><span style="text-align: left;">(圖片來自https://www.ladn.eu/mondes-creatifs/atelier-des-lumieres-van-gogh-exposition-immersive/)</span></div><div style="text-align: left;"><a href="https://1.bp.blogspot.com/-R25Sgnpuy30/YUwrXG-In1I/AAAAAAAADJ4/JNEu1ekcQuwysJ2sKw0GK3pCzReHyWFGACLcBGAsYHQ/s695/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="368" data-original-width="695" height="348" src="https://1.bp.blogspot.com/-R25Sgnpuy30/YUwrXG-In1I/AAAAAAAADJ4/JNEu1ekcQuwysJ2sKw0GK3pCzReHyWFGACLcBGAsYHQ/w659-h348/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="659" /></a></div></div><div style="text-align: center;">(圖片來自https://www.tttmagazine.com/tag/atelier-des-lumieres/)</div><div class="separator" style="clear: both; text-align: left;"><iframe allowfullscreen="" class="BLOG_video_class" height="550" src="https://www.youtube.com/embed/tlUFgonC-IA" width="661" youtube-src-id="tlUFgonC-IA"></iframe></div><span style="text-align: center;"><div style="text-align: center;">(影片來自https://www.youtube.com/watch?v=tlUFgonC-IA)</div></span><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;">漫威漫畫透過超級英雄故事行銷品牌至全球,將有故事性的角色帶入生活,營造角色的真實感與親近感;留下帶有重要訊息的暗示,讓粉絲更仔細觀察電影細節,並期待未來的新作;掀起討論話題,提高粉絲與故事的持續互動;以及創新手法帶來的驚喜體驗,滿足粉絲觀影的新體驗,不僅鞏固既有影迷的關注,也在各大社群平台上累積新的客群,許多博物館與美術館也利用相同概念的行銷策略宣傳館內展品,英國黑斯爾米爾教育博物館(Haslemere Educational Museum)推派Arthur作為館內重要的行銷角色,利用角色魅力替博物館於社群平台上傳遞訊息,同時吸引觀眾合影;日本建築師安藤忠雄於光的空間開展作品埋藏彩蛋,讓觀眾自行發現預先設計的巧思;英國泰特美術館(Tate Britain)舉辦「1840年代的GIF派對」,讓名畫的二度創作於社群平台上掀起一陣討論風潮,引入新的觀眾群;法國巴黎光之博物館(Atelier des Lumières)的沈浸式展出,強化觀眾與藝術間的互動,挑高空間的投影使展場處處都是驚喜的體驗。有效的行銷策略協助博物館及美術館拓寬展品資訊的傳遞範圍,加強觀眾討論及分享展覽的意願,透過跨界合作提供創新的觀展體驗,亦為未來博物館及美術館智慧科技應用的新方向。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;">參考資料:</div><div class="separator" style="clear: both;"><b>▲日本明珠美術館之安藤忠雄展出資訊:</b>http://www.pearlartmuseum.org/en/index/exhibition/Exhibition-Review/detail!Tadao-Ando-Leading</div><div class="separator" style="clear: both;"><b>▲巴黎光之美術館網站:</b></div><div class="separator" style="clear: both;">https://www.atelier-lumieres.com/</div><div class="separator" style="clear: both;"><b>▲英國泰特美術館1840年代的GIF派對網站:</b></div><div class="separator" style="clear: both;">https://tatecollective.tumblr.com/tagged/1840s-GIF-Party</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><div class="separator" style="clear: both;">https://www.museumnext.com/article/what-can-museums-learn-from-how-marvel-uses-social-media/</div><div class="separator" style="clear: both;">https://www.theguardian.com/science/animal-magic/2013/dec/06/whats-your-favourite-museum-mascot</div><div class="separator" style="clear: both;">http://www.haslemereherald.com/article.cfm?id=113348&headline=Today%E2%80%99s%20the%20day%20the%20teddy%20bears%20have%20their%20picnic...&sectionIs=news&searchyear=2016</div><div class="separator" style="clear: both;">http://www.chinadaily.com.cn/a/201801/09/WS5a541345a31008cf16da5df5_1.html</div><div class="separator" style="clear: both;">http://www.buffalo.edu/ubnow/briefs/2021/02/lets-talk-race-museums.html</div><div class="separator" style="clear: both;">https://www.dnaindia.com/entertainment/report-teamcap-or-teamironman-which-team-are-you-on-for-captain-america-civil-war-2188023</div><div class="separator" style="clear: both;">https://www.museumnext.com/article/6-of-the-weirdest-and-most-wonderful-museum-marketing-campaigns-youll-ever-see/</div><div class="separator" style="clear: both;">https://www.google.com/search?q=spider+man+into+the+spider+verse+animation+technique&sxsrf=ALeKk02R6fn35hKacaWccXAqBiNzAAIhHQ%3A1627979304542&ei=KP4IYafYIPSSr7wP_MKt8A4&oq=Spider-Man%3A+Into+the+Spider-Verse+techni&gs_lcp=Cgdnd3Mtd2l6EAEYATIECAAQHjIGCAAQCBAeOgcIABBHELADOgQIIxAnOgUIABCABDoFCAAQzQI6BggAEB4QE0oECEEYAFCnIljzPGDSU2gCcAJ4AIABVogB-QWSAQIxMpgBAKABAcgBA8ABAQ&sclient=gws-wiz</div><div><br /></div><div>文 / 陳俐潔</div></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div></div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><br /><br /></div><br /><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-3819240806290532802021-09-15T10:54:00.012+08:002021-09-15T15:09:55.423+08:00加密藝術與區塊鏈:博物館共創的新策略?<p><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW">近年來區塊鏈的技術已廣泛應用到貨幣、金融以外的產業,近期也可在藝術創作看見區塊鏈的應用,即</span>NFT<span lang="ZH-TW">藝術(</span>non-fungible token, NFT<span lang="ZH-TW">)、加密藝術(</span>Crypto art<span lang="ZH-TW">)。加密藝術與其他數位資產如同現實生活中的藝術作品、音樂及影片可以被藝術家或收藏家所擁有,並且透過買賣所有權來轉移或獲利。</span><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW">今年初以來加密藝術受到廣大的注目,如大型國際拍賣行佳士得(</span>Christie<span lang="ZH-TW">’</span>s<span lang="ZH-TW">)首度拍賣數位收藏品並且接受以虛擬貨幣作為付款方式,並且於今</span>5<span lang="ZH-TW">月推出「</span>Andy Warhol<span lang="ZH-TW">:</span>Machine Made<span lang="ZH-TW">」的線上專場拍賣,拍賣普普藝術藝術大師安迪沃荷(</span>Andy Warhol<span lang="ZH-TW">)於</span>1980<span lang="ZH-TW">年代中期以當時電腦創作的數位藝術品。在臺灣,朱銘美術館也成為國內博物館發行</span>NFT<span lang="ZH-TW">藝術作品的先驅,區塊鏈的技術應用於朱銘的</span>2<span lang="ZH-TW">款作品,「太極拱門」、「廣達號」。</span></span><span face="Calibri, sans-serif"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt;"><o:p><a href="https://1.bp.blogspot.com/-bngo6Cy3g1g/YUFjAmcaINI/AAAAAAAADHs/hvxXfKfG4gQUhIruHsIcyo1rAo6tKKtfQCLcBGAsYHQ/s2338/%25E6%259C%25B1%25E9%258A%2598.png" style="font-family: -webkit-standard; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1112" data-original-width="2338" height="304" src="https://1.bp.blogspot.com/-bngo6Cy3g1g/YUFjAmcaINI/AAAAAAAADHs/hvxXfKfG4gQUhIruHsIcyo1rAo6tKKtfQCLcBGAsYHQ/w640-h304/%25E6%259C%25B1%25E9%258A%2598.png" width="640" /></a></o:p></p><br /><p align="center" class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: inherit;"><span lang="ZH-TW">圖片來源:</span>JCARD <a href="https://reurl.cc/kL06ln" style="color: #954f72;">https://reurl.cc/kL06ln</a><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW">加密藝術的崛起為藝術、文化產業帶來根本性改變的可能。首先,加密藝術透過區塊鏈技術的應用將回應過往藝術品所有權的爭議,透過</span>NFT<span lang="ZH-TW">的錨定,作品、作者、作品名稱、創作日期、交易紀錄和所有者等資料難以被竄改、偽造。再加上延續加密貨幣打造去中心化金融的理念,作品資料並非由特定機構所擁有的去中心化特性也讓加密藝術創作者、收藏家之間的互動得以更直接且透明。藝術品之間的交易也不再必須仰賴藝術拍賣機構、專業藝術工作者的鑑定,對藝術品有興趣的買家可以不受限制地在平台上出價,成交後藝術品的所有權便自動轉移,交易過程不再透過中心化機構。比起過往傳統藝術交易買家選擇透過有公信力的藝術機構,加密藝術的交易過程可以不受時間、地點的限制外,藝術作品的交易結果也可不受藝術機構的篩選或評價所影響。</span><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p><span style="font-family: inherit;"> </span></o:p><span style="font-family: inherit;"> </span></p><h4 style="text-align: left;"><span style="font-family: inherit; font-size: medium;"><span lang="ZH-TW">加密藝術與區塊鏈應用於博物館</span></span><span style="font-family: inherit; font-size: large; text-align: justify;"> </span></h4><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW">比起加密藝術,區塊鏈技術的應用較早見於博物館,由於博物館的特質,如藏品保存、維護的特殊要求以及藏品的特殊價值,安全措施的健全對於博物館來說是非常重要的。再加上科技的發展,智慧型服務、科技的運用也越來越常見於博物館中,例如擴增實境和虛擬實境的使用以增進觀眾的參觀經驗、網路資源與社群媒體的運用以增加與社會大眾之間的連結與溝通。因此,博物館對於如何存取、保存以及使用收集到的觀眾個人資訊、線上使用者資訊等都需研擬出詳盡的資訊安全保全措施。</span></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW"><br /></span></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW">學者</span>Siountri<span lang="ZH-TW">等人(</span>2019<span lang="ZH-TW">)即針對博物館在建築資訊模型(</span>BIM<span lang="ZH-TW">)以及物聯網的應用下如何同時確保資料不受到外部單位入侵或竊取博物館敏感資訊,提出使用區塊鏈作為資訊安全的保全措施。由於</span>BIM<span lang="ZH-TW">及物聯網的開放特性讓資料於不同單位間的分享變得更加容易且便利,也讓協作過程變得比以往順利,然而這樣的特性也同時產生資料安全性、資料洩漏的隱憂,讓博物館的資訊安全處於顯著的風險。透過</span>BIM<span lang="ZH-TW">以及物聯網的應用博物館可以即時的知道建築上、展間設備甚至是館內藏品的使用情況、使否需要修復或更新,而結合區塊鏈則可以確保資料的使用者僅限於經過授權的單位,尤其是針對機密性或敏感性較高的資料,如特定區域的監視影像等。</span><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><br /><span lang="ZH-TW">除了保全博物館的資訊安全以外,藉由發展加密藝術博物館也可進一步拓展「共創」(</span>co-create<span lang="ZH-TW">)。當代博物館重視與社群的相關性,透過科技應用提升與觀眾的互動性成為博物館常見的方式。尤其在新冠疫情的影響下,國內外博物館都面臨必須閉館的困境,在無法實際參觀博物館的限制下,數位發展的重要性更被凸顯。</span></span><span lang="ZH-TW" style="font-family: inherit;">博物館常見的數位發展包含</span><span style="font-family: inherit;">AR/VR</span><span lang="ZH-TW" style="font-family: inherit;">、數位典藏、線上博物館等,除了得以將博物館經驗送到民眾的家中以外,也可藉由藏品的數位化邀請民眾共創、針對藏品再詮釋。</span><span lang="ZH-TW" style="font-family: inherit;">然而,現行的博物館共創多止於博物館將藏品數位資源開放給民眾使用,民眾所創作出的作品與原藝術品之間仍有階層之分。而加密藝術品可被分拆成不同元素,讓共創成為更開放、平等。以《最初的晚餐》為例,作品分成主畫布</span><span style="font-family: inherit;"> (master) </span><span lang="ZH-TW" style="font-family: inherit;">和圖層</span><span style="font-family: inherit;"> (layer) </span><span lang="ZH-TW" style="font-family: inherit;">:主畫布由</span><span style="font-family: inherit;"> 22 </span><span lang="ZH-TW" style="font-family: inherit;">個圖層構成,個別圖層的圖像、旋轉、角度、位置、能見度、透明度、色調和</span><span style="font-family: inherit;"> RGB </span><span lang="ZH-TW" style="font-family: inherit;">等都可被個別調整。而主畫布和各個圖層對應不同的</span><span style="font-family: inherit;"> NFT </span><span lang="ZH-TW" style="font-family: inherit;">,則可被分別展示和出售,不同圖層的所有者不受限的調整擁有的圖層參數,主畫布則會呈現各圖層改變的結果。</span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt;"><o:p><a href="https://1.bp.blogspot.com/-lcgN9pyyGNo/YUFjA9k0-UI/AAAAAAAADHw/ftbr2XyzO1E2xJsnsh6_6Cwddzl6qdCQgCLcBGAsYHQ/s2048/first%2Bsupper.png" style="font-family: -webkit-standard; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1052" data-original-width="2048" height="328" src="https://1.bp.blogspot.com/-lcgN9pyyGNo/YUFjA9k0-UI/AAAAAAAADHw/ftbr2XyzO1E2xJsnsh6_6Cwddzl6qdCQgCLcBGAsYHQ/w640-h328/first%2Bsupper.png" width="640" /></a></o:p></p><br /><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: center;"><span style="font-family: inherit;"><span lang="ZH-TW">圖片來源:</span>async<span lang="ZH-TW">,</span><a href="https://reurl.cc/jg5Aln" style="color: #954f72;">https://reurl.cc/jg5Aln</a><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">如此一來,《最初的晚餐》主畫布擁有者買下的是一件會不斷變化的作品,而作品如同博物館內的藏品可供大眾於線上觀賞。透過區塊鏈的應用,加密藝術品的各項資料比起以往來得透明,尤其是所有權的追蹤,也進一步提供一個平等的共創機會,降低民眾參與藝術的障礙。<br /><br /><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 18.399999618530273px; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><span lang="ZH-TW" style="line-height: 20.700000762939453px;">除了創作關係的開放,區塊鏈的使用也將改變大眾對於數位藝術、數位館藏的看法,</span><span style="line-height: 20.700000762939453px;">2018</span><span lang="ZH-TW">年到</span><span style="line-height: 20.700000762939453px;">2020</span><span lang="ZH-TW">年之間,英國利物浦國家博物館與利物浦大學合作探討博物館如何將區塊鏈技術應用於博物館的數位館藏,並增加數位館藏與觀眾之間的連結使之更具意義。研究中也發現,透過區塊鏈的使用,博物館的數位資源除了保有原本博物館開放給大眾使用的特質之外,也被賦予了可交換、交易的價值而使得博物館的數位館藏與參與者之間的連結得以加深。透過加密藝術與區塊鏈的發展,除了可以藉由更加開放且平等的共創機制提高與社會大眾的相關性,或許也可讓博物館的數位館藏、數位資源的運用有更多的可能性。</span><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;">文:陳思妤</p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"><br /></span></o:p></p><span style="font-family: inherit;">參考資料<br /></span><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-family: inherit;"><span lang="ZH-TW">許昊仁,</span>2021/02/22<span lang="ZH-TW">,加密藝術如何活化藝術界的關係網絡,泛哲學,</span><a href="https://philomedium.com/blog/81501" style="color: #954f72;">https://philomedium.com/blog/81501</a><span class="MsoHyperlink"></span><span class="MsoHyperlink"><span lang="ZH-TW" style="text-decoration: none;">(瀏覽日期:</span></span><span class="MsoHyperlink"><span style="text-decoration: none;">2021/8/17</span></span><span class="MsoHyperlink"><span lang="ZH-TW" style="text-decoration: none;">)。</span></span><u><span style="color: #0563c1;"><o:p></o:p></span></u></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><span lang="ZH-TW"><span style="font-family: inherit;"><br /></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><span style="font-family: inherit;"><span lang="ZH-TW">聯合新聞網,</span>2021/5/23<span lang="ZH-TW">,</span>NFT<span lang="ZH-TW">藝術大爆發!普普始祖沃荷原創數位藝術復活上拍,</span><a href="https://udn.com/news/story/7270/5478620" style="color: #954f72;">https://udn.com/news/story/7270/5478620</a> <span lang="ZH-TW">(瀏覽日期:</span>2021/8/15<span lang="ZH-TW">)。</span><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><o:p><span style="font-family: inherit;"> </span></o:p></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><span style="font-family: inherit;">Siountri, K., Skondras, E., and Vergados, D.D. 2019. Towards a Smart Museum using BIM, IoT, Blockchain and Advanced Digital Technologies. ICVISP 2019: 3rd International Conference on Vision, Image and Signal Processing. Available at: <a href="https://www.researchgate.net/publication/341645677_Towards_a_Smart_Museum_using_BIM_IoT_Blockchain_and_Advanced_Digital_Technologies" style="color: #954f72;">https://www.researchgate.net/publication/341645677_Towards_a_Smart_Museum_using_BIM_IoT_Blockchain_and_Advanced_Digital_Technologies</a>(Accessed: 2021.05.15). </span><span style="font-family: PMingLiU, serif;"><o:p></o:p></span></p><div><br clear="all" /><hr align="left" size="1" width="33%" /><div id="ftn1"><p class="MsoFootnoteText" style="font-family: Calibri, sans-serif; font-size: 10pt; margin: 0cm 0cm 0.0001pt;"><br /></p></div><div class="separator" style="clear: both; text-align: center;"><br /></div></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br />教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-51244853335280630752021-09-13T12:17:00.010+08:002021-09-13T14:36:26.932+08:00沒去過的博物館,至少聽一次podcast!Museum Podcasts That You Should Listen to at Least Once Before You Visit There數位媒體的興起,讓podcast成為近2年最受歡迎的聲音載體,取自於iPod與Broadcast的結合,具有能即時點選播放的功能,不像傳統廣播電臺受限於固定收聽時間的限制,聽眾可自行選擇收聽的頻道、播放的媒體、講者談話的速度、亦可重複收聽喜愛的單集節目,podcast頻道將自動更新下載最新上傳的一集收聽內容,提供聽眾離線收藏未聽的節目集數。 <div><br /></div><div> 以內容取勝的podcast,不限國界的分享個人面對事件的觀點、邀請來賓交流不同立場的意見、也分享各領域專業知識,成為人們於零碎時間獲取新知的管道。聽眾目前可於Apple Podcasts、SoundCloud、Spotify、SoundOn、Google Podcast、Castbox等線上平臺收聽喜愛的節目與功能性服務,由Edison Research及 Triton Digital(2021)的研究指出,每月收聽podcast的美國聽眾於近三年成長了61.5%,今年有41%的美國聽眾每月收聽podcast,聲音頻道的影響力也開始在美術館領域發酵。</div><div>
<div class="separator" style="clear: both;"><div style="text-align: center;"><img alt="" border="0" data-original-height="547" data-original-width="729" height="383" src="https://1.bp.blogspot.com/-3YC0Z__EKBM/YT7I0khpnnI/AAAAAAAADEs/YDJfO7DAa3Ywy3nTkkOl_9PFPXvqGO6YwCLcBGAsYHQ/w508-h383/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="508" /></div><span style="color: black; text-align: left;"><div style="text-align: center;">(圖片來自https://www.businessinsider.com/how-many-people-can-listen-to-pandora)</div></span></div></div><div class="separator" style="clear: both;"><span style="color: black; text-align: left;"><br /></span></div><div><div class="separator" style="clear: both;"><div class="separator" style="clear: both; text-align: left;">博物館咨詢師漢娜·赫斯莫寧(Hannah Hethmon)過去於美國和地方歷史協會(American Association for State and Local History)工作時,曾花費2年思考博物館如何應用數位工具優化與協會會員的資訊交流,讓會員能與顧客有更好的溝通,而後至冰島研究博物館如何回應大量顧客的方法,於事想出利用podcast講述博物館內部的私密故事,應能更有效率的拉近與觀眾的距離,她透過出書、演講及工作坊,帶領相關從業人員製作屬於博物館的podcast。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-E98AXKNhXuU/YT7wALufrkI/AAAAAAAADHM/tRTmpdCN83sXTUYTG8v5rDXFuf0cyfiFgCLcBGAsYHQ/s1362/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-13%2B%25E4%25B8%258B%25E5%258D%25882.29.58.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="528" data-original-width="1362" height="273" src="https://1.bp.blogspot.com/-E98AXKNhXuU/YT7wALufrkI/AAAAAAAADHM/tRTmpdCN83sXTUYTG8v5rDXFuf0cyfiFgCLcBGAsYHQ/w705-h273/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-13%2B%25E4%25B8%258B%25E5%258D%25882.29.58.png" width="705" /></a></div><div class="separator" style="clear: both; text-align: center;">(左圖來自https://lyndhurstgroup.medium.com/your-museum-needs-a-podcast-4f4dd9fbac9c;</div><div class="separator" style="clear: both; text-align: center;">右圖來自https://twitter.com/hannah_rfh/status/1050079298768592897/photo/1)</div></div><div class="separator" style="clear: both;"><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">如今在podcast頻道上,已可搜尋到眾多博物館錄製的內容,例如擁有4.7顆星高度評價的美國明尼阿波利斯美術館(Minneapolis Institute of Art)於2019年創立的「The Object」podcast頻道,每集以約20分鐘的時間聚焦討論館內特色藏品及畫家背景,帶出藏品富含的特色文化,將歷史真相轉化為情境故事,讓觀眾如聽故事般吸收美術館知識,頻道曾介紹墨西哥女畫家芙烈達·卡蘿(Frida Kahlo)如何成為國際指標性人物、19世紀雕塑家拉菲羅·蒙蒂(Raffaelle Monti)創作《罩著面紗的少女》的歷史秘密、義大利藝術家亞美迪歐·莫迪里阿尼(Amedeo Modigliani)到巴黎遇上已婚詩人安娜·阿赫瑪托娃(Anna Akhmatova)的愛情,以及代表性的石雕人像作品故事等,透過頻道吸引博物館潛在的客群,實踐美術館教育的傳播。</div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-FuOPT7SZ8XY/YT7S3bVYQxI/AAAAAAAADGs/4nSFQIzqaOMJc8Y5c3FZVkcMEV0CtJcfACLcBGAsYHQ/Screenshot-2019-12-20-11.19.52.png" style="margin-left: 1em; margin-right: 1em;"><br /></a><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-7Wg5P7NMHkU/YT7TwXYNXTI/AAAAAAAADG8/jRvkozwZyjMQboJpRTbM-iDw-Mjso2wbwCLcBGAsYHQ/s966/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-13%2B%25E4%25B8%258B%25E5%258D%258812.29.38.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="820" data-original-width="966" height="412" src="https://1.bp.blogspot.com/-7Wg5P7NMHkU/YT7TwXYNXTI/AAAAAAAADG8/jRvkozwZyjMQboJpRTbM-iDw-Mjso2wbwCLcBGAsYHQ/w485-h412/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-09-13%2B%25E4%25B8%258B%25E5%258D%258812.29.38.png" width="485" /></a></div></div></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: center;">(圖片來自https://new.artsmia.org/the-object-podcast)</div><div style="text-align: center;"><br /></div><div style="text-align: left;">臺灣的國立故宮博物院於2020年5月也創立podcast頻道,目前已上架3季的內容,於Apple Podcast平台上擁有4.8顆星高度的評價,新冠肺炎(COVID-19)疫情期間,改以podcast頻道響應「518國際博物館日」,每集節目約30分鐘,分享故宮的文物故事以及展覽訊息,首集節目特別邀請國立故宮博物院吳密察院長回答年輕聽眾好奇的問題,此外,更於今年8月辦理「北部院區故宮聲友會:Live Podcast 分享會」的活動,將現場錄音實況呈現在粉絲聽眾的眼前,增加聽眾現場互動的機會。</div><div style="text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-dM3JWHZIKT4/YT7KtSV-mKI/AAAAAAAADFs/o4lXbalx_OQotiEbu3ojMCCDo_e01XTXgCLcBGAsYHQ/s779/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="325" data-original-width="779" height="216" src="https://1.bp.blogspot.com/-dM3JWHZIKT4/YT7KtSV-mKI/AAAAAAAADFs/o4lXbalx_OQotiEbu3ojMCCDo_e01XTXgCLcBGAsYHQ/w516-h216/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="516" /></a></div><div style="text-align: left;"><span style="text-align: center;"> (</span><span style="text-align: center;">圖片來自https://www.rti.org.tw/news/view/id/2064532)</span></div><div style="text-align: left;"><br /></div><div style="text-align: left;">藝術機構SMAD也曾將podcast頻道的QR-code至於展覽票根上,除了分享該檔期瑞士畫家費迪南·霍德勒 (Ferdinand Hodler)畫作的內幕知識,也會不定時邀請藝術家到頻道主持,藉此宣傳畫廊展出資訊,凡購買展覽的觀眾都能隨時隨地聆聽.透過podcast更深入的了解感興趣的內容,讓博物館展示知識與訊息成為聽眾生活的一部分,亦是博物館行銷的新方向。</div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-HYO-Aj6NFn4/YT7K_uXmk-I/AAAAAAAADF0/Jopz01LyFokrv1h9qwMUoLVpMZxNdp5iACLcBGAsYHQ/s789/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="499" data-original-width="789" height="322" src="https://1.bp.blogspot.com/-HYO-Aj6NFn4/YT7K_uXmk-I/AAAAAAAADF0/Jopz01LyFokrv1h9qwMUoLVpMZxNdp5iACLcBGAsYHQ/w510-h322/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="510" /></a></div><div style="text-align: center;">(圖片來自https://www.qr-code-generator.com/blog/podcast-marketing-with-qr-codes/)</div><div style="text-align: left;"><span style="text-align: center;"><br /></span></div></div></div><div class="separator" style="clear: both; text-align: left;">博物館透過podcast頻道分享館藏品的歷史文學,邀請專業人士錄製訪談,podcast不只是藉由聲音傳播資訊的單一管道,在頻道中能同時聚集多位專業人士的觀點,針對同一議題進行討論,讓聽者跨越國界的聆聽每間博物館企劃的專題,相比聆聽博物館的現場導覽,podcast提供更直接且親密的感受,永遠歡迎著不曾參觀過該博物館的聽眾,從podcast開始對博物館及藝術文化產生興趣,博物館咨詢師漢娜·赫斯莫寧(Hannah Hethmon)也持續鼓勵美術館透過podcast頻道與聽眾產生更多溝通,以下提供美術館議題討論的podcast頻道,即使還沒機會走遍各國的美術館,至少搶先在線上聆聽一遍你所不知的美術館奧秘。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><h3 style="clear: both; text-align: center;"><b>▲博物館/美術館podcast頻道(國外):</b></h3><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-hjqRx0G1bNI/YT7MBCrW7MI/AAAAAAAADGE/vksYQf2DsuY68pZNJgAU2kpi0iZcejhQACLcBGAsYHQ/s824/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="275" data-original-width="824" height="217" src="https://1.bp.blogspot.com/-hjqRx0G1bNI/YT7MBCrW7MI/AAAAAAAADGE/vksYQf2DsuY68pZNJgAU2kpi0iZcejhQACLcBGAsYHQ/w649-h217/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="649" /></a></div>(圖片來自Apple podcast)</span></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;"><b><u>1. For Arts’Sake</u></b> </div><div class="separator" style="clear: both;">介紹美術館的價值、美術館人員執行的工作、以及美術館如何影響人們的生活等議題,每週邀請具領導性的美術館專業人士,分享於美術館貢獻的開創性故事。</div><div class="separator" style="clear: both;"><b><u>2. Meet Me at the Museum</u></b></div><div class="separator" style="clear: both;">由英國藝術基金會創立,介紹英國百年歷史文化及展覽活動。</div><div class="separator" style="clear: both;"><b><u>3. Museopunks</u></b></div><div class="separator" style="clear: both;">介紹美術館部門有趣的工作、討論美術館於社會的定義、及提供觀眾服務等議題討論。</div><div class="separator" style="clear: both;"><b><u>4. Museum Confidential 2021</u></b></div><div class="separator" style="clear: both;">介紹美術館幕後的故事、典藏品的歷史背景,並邀請相關策展人一同分享專業知識。</div><div class="separator" style="clear: both;"><b><u>5. Museums in Strange Places</u></b></div><div class="separator" style="clear: both;">由主持人Hannah Hethmon與美術館領域的專家或自願者,介紹不同美術館的興衰及館藏故事。</div><div class="separator" style="clear: both;"><b><u>6. Museums n’That</u></b></div><div class="separator" style="clear: both;">由英國Leeds Museum and Galleries創立的頻道,介紹美術館幕後的故事,為民眾解惑,也將邀請創立美術館的專業人士經驗分享。</div><div class="separator" style="clear: both;"><b><u>7. Museum of Lost Objects</u></b></div><div class="separator" style="clear: both;">為BBC Radio 4的頻道,內容追蹤過去幾年伊拉克及敘利亞在歷史上被掠奪或發現的古物及地標故事。</div><div class="separator" style="clear: both;"><b><u>8. Museum Secrets</u></b></div><div class="separator" style="clear: both;">由英國牛津阿什莫林博物館策展員介紹有趣又意想不到的美術館生活。</div><div class="separator" style="clear: both;"><b><u>9. Museum Revealed</u></b></div><div class="separator" style="clear: both;">由專業的策展員介紹澳洲昆士蘭博物館(Queensland Museum)的線上展品故事,挖掘未被討論過的議題,包含生物多樣性、歷史文化、及地球科學等領域。</div><div class="separator" style="clear: both;"><b><u>10. National Gallery of Art Audio</u></b></div><div class="separator" style="clear: both;">介紹英國國家美術館豐富的藝術典藏及事件,邀請知名藝術家、作家、策展人、及歷史學者進行討論。</div><div class="separator" style="clear: both;"><b><u>11. Relief Podcast</u></b></div><div class="separator" style="clear: both;">由美國阿克倫美術館(Akron Art Museum)創立,分享美術館員工自己的生活,藉由與地方藝術家及音樂家的訪談,將以舒適及有趣味的方式,分享美術館的典藏品。</div><div class="separator" style="clear: both;"><b><u>12. The British Museum Podcast</u></b></div><div class="separator" style="clear: both;">英國不列顛博物館擁有超過2百萬年的歷史文化,由專家學者協助講述超過2世紀的文物背景故事,其中也包含觀眾熟悉的著名作品。</div><div style="font-weight: bold;"><br /></div><div><h3 style="clear: both; font-weight: bold; text-align: center;"><b>▲博物館/美術館podcast頻道(國內):</b></h3><div style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-GnQdKbFieGQ/YT7P6i9mx8I/AAAAAAAADGk/EH0s-ask7t4Xdh6MyUAbh3hV5qh16q8KgCLcBGAsYHQ/s862/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="font-weight: bold; margin-left: 1em; margin-right: 1em; text-align: left;"><img border="0" data-original-height="289" data-original-width="862" height="218" src="https://1.bp.blogspot.com/-GnQdKbFieGQ/YT7P6i9mx8I/AAAAAAAADGk/EH0s-ask7t4Xdh6MyUAbh3hV5qh16q8KgCLcBGAsYHQ/w656-h218/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="656" /></a></div><div style="clear: both; text-align: center;"><span style="font-weight: normal;">(圖片來自Apple podcast)</span></div><div style="font-weight: bold; text-align: center;"><span style="font-weight: 400;"><br /></span></div><div><div><b><u>1. 科博館啾咪秀</u></b></div><div>由國立自然科學博物館創立,介紹科學知識及有趣的博物館話題,經常邀請專家學者一同討論。</div><div><b><u>2. 臺博館說給你聽</u></b></div><div>由國立臺灣博物館創立,推廣臺博館的自然、金融、產業的歷史與現代性,以及博物館的典藏展覽及教育推廣等內容。</div><div><b><u>3. 十三行考古愛講古</u></b></div><div>由新北市立十三行博物館創立,節目製作過程中的台語文翻譯、錄音、剪輯、及混音等工作都由館員合力完成,以八里十三行基地介紹數千年的史前文化,暢談文史及展覽知識。</div><div><b><u>4. 淡博名利</u></b></div><div>由淡水古蹟博物館創立,頻道內會邀請廣播金鐘團隊及館員們的加入,一起介紹淡水的古蹟歷史知識。</div><div><b><u>5. 迪化207博物館</u></b></div><div>位於臺北市迪化街一段207號,2009年列為歷史建築,2017年由陳國慈女士以推廣古蹟活化所創辦及贊助的博物館,頻道介紹博物館的大小事,包含志工、展覽、及活動等資訊分享。</div><div><b><u>6. 牽小手玩博物館</u></b></div><div>主持人朱家琳運用哈佛大學教育研究所推動的賞識思維系統的理論與方法(Artful Thinking),每集以一間臺灣的博物館或美術館展覽為實例,分享如何帶領小孩參觀博物館及美術館。</div><div><b><u>7. 到底有多神</u></b></div><div>由世界宗教博物館創立,分享志工、館員及特別來賓的深度訪談的內容。</div><div><b><u>8. 工代誌</u></b></div><div>由勞工博物館創立,分享平常工作及下班後為不同身份的工作者,或是有著特殊專業興趣投入另一個領域中的人物故事,一窺在地人生的社會故事。</div><div><b><u>9. 移動的廣波</u></b></div><div>由嘉義市立美術館創立,傳遞嘉美館的展覽及藝文訊息,並提供民眾收聽觀展前的語音指引。</div><div><b><u>10. IC之音|藝術ABC</u></b></div><div>由首席藝術拍賣官主持,分享藝術品賞析及藝術市場的知識,協助提高聽者對藝術品的鑑賞能力。</div><div><b><u>11. 藝術有意思</u></b></div><div>由佛光緣美術館創立,透過解析藝術家的一撇一捺,看懂藝術家的真性情及作品中的藝術,以輕鬆的角度帶領聽眾認識藝術。</div><div><b><u>12. 老派博粉的繆思藝享</u></b></div><div>探討300多年來世界各地博物館的有趣故事,認識精彩的歷史文物及作品。</div></div><div style="font-weight: bold;"><br /></div></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: left;">參考資料:</div><div class="separator" style="clear: both; text-align: left;">https://www.convinceandconvert.com/content-marketing/podcast-statistics-charts-and-data/</div><div class="separator" style="clear: both; text-align: left;">https://www.museumnext.com/article/hannah-hethmon-on-podcasting-in-museums/</div><div class="separator" style="clear: both; text-align: left;">https://networks.h-net.org/node/7369265/pdf</div><div class="separator" style="clear: both; text-align: left;">https://www.museumnext.com/article/how-to-start-a-podcast-for-your-museum/</div><div class="separator" style="clear: both; text-align: left;">https://museum-id.com/museum-ideas-study-day-guide-to-museum-podcasting/</div><div class="separator" style="clear: both; text-align: left;">https://gem.org.uk/10-podcasts-to-explore-museums-whilst-staying-inside/</div><div class="separator" style="clear: both; text-align: left;">https://www.nytimes.com/2006/05/19/arts/design/19pod.html</div><div class="separator" style="clear: both; text-align: left;">https://www.amnh.org/explore/news-blogs/podcasts</div><div class="separator" style="clear: both; text-align: left;">https://www.qr-code-generator.com/blog/podcast-marketing-with-qr-codes/</div><div class="separator" style="clear: both; text-align: left;">https://udn.com/news/story/12660/4555119</div><div class="separator" style="clear: both; text-align: left;">https://www.npm.gov.tw/Activity-Content.aspx?sno=04012716&l=1</div><div class="separator" style="clear: both; text-align: left;">https://www.storm.mg/localarticle/3843577<br /><br /><br /></div></div><div class="separator" style="clear: both; text-align: left;">文 / 陳俐潔</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></div></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-28962021971102939572021-08-23T17:06:00.008+08:002021-08-25T14:31:25.278+08:00危難之際的網絡動員:從數位應用的角度看ICOM 2020年度報告 2020 ICOM Annual Report: A Digital Hub More Than Ever<p style="text-align: justify;"></p><div style="text-align: right;"> <a href="https://lh3.googleusercontent.com/-FsqKiqtsJp4/YSNi5WW_0wI/AAAAAAAADEY/G_WWRUVWweYU3ASyuo9hTqN6EvYkyIhjgCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.56.52.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="" data-original-height="1150" data-original-width="2048" height="360" src="https://lh3.googleusercontent.com/-FsqKiqtsJp4/YSNi5WW_0wI/AAAAAAAADEY/G_WWRUVWweYU3ASyuo9hTqN6EvYkyIhjgCLcBGAsYHQ/w640-h360/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.56.52.png" width="640" /></a></div><span face="新細明體, serif" style="font-size: 10pt; text-align: start;"><div style="text-align: center;"><span style="font-size: 10pt;"><br /></span></div><div style="text-align: center;"><span style="font-size: 10pt;">(圖片來源:</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 10pt;">2020 ICOM Annual Report</span><span style="font-size: 10pt;">)</span></div><div style="text-align: center;"><span style="font-size: 10pt;"><br /></span></div></span><p></p><p style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"> 國際博物館協會(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">ICOM: International council of museums</span><span face="新細明體, serif" style="font-size: 12pt;">)於</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">2021</span><span face="新細明體, serif" style="font-size: 12pt;">年</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">6</span><span face="新細明體, serif" style="font-size: 12pt;">月發表最新的年度報告</span><span face="新細明體, serif" style="font-size: 12pt;">(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;"><a href="https://www.canva.com/design/DAEeKAyxvI0/view#2" target="_blank">2020 ICOM Annual Report</a></span><span face="新細明體, serif" style="font-size: 12pt;">),指出過去一年對全球博物館而言,可說是經歷非常多磨難。</span><span face="新細明體, serif" style="font-size: 12pt;">不僅</span><span face="新細明體, serif" style="font-size: 12pt;">新冠疫情(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">Covid-19</span><span face="新細明體, serif" style="font-size: 12pt;">)從</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">2019</span><span face="新細明體, serif" style="font-size: 12pt;">年末爆發至今,影響全球經濟、民生及文化等發展,讓許多博物館首次長時間的緊閉大門;地球暖化的危機持續加劇;大火、颶風等自然災害,以及貝魯特大爆炸事件(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">2020 Beirut explosion</span><span face="新細明體, serif" style="font-size: 12pt;">)波及到博物館文物保存;同時,喬治</span><span face="新細明體, serif" style="font-size: 12pt;">・佛洛伊德(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;">George Floyd</span><span face="新細明體, serif" style="font-size: 12pt;">)之死,也激起人們追求社會變革(</span><span lang="EN-US" style="font-family: arial; font-size: 12pt;">social change</span><span face="新細明體, serif" style="font-size: 12pt;">)的意識。致使博物館在角色定位的釐清,以及核心任務的執行上,變得比以往還要重要。</span></p><p style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"> 而全球博物館也不負眾望,在與傳統營運模式相差甚遠的「新常態(</span><span lang="EN-US" style="font-family: arial; font-size: 12pt;">new normal</span><span face="新細明體, serif" style="font-size: 12pt;">)」之下,積極調整應對,力求創造新連結。其中,為克服實體活動被迫停擺的困境,許多博物館也善用了</span><span lang="EN-US" style="font-family: "Cambria Math", serif; font-size: 12pt;">5G</span><span face="新細明體, serif" style="font-size: 12pt;">時代帶來的高速網路及新興科技應用,轉戰線上持續維繫觀眾連結。以下將以數位應用的觀點,重點整理</span><span lang="EN-US" style="font-family: "Cambria Math", serif; font-size: 12pt;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt;">在</span><span lang="EN-US" style="font-family: "Cambria Math", serif; font-size: 12pt;">2020</span><span face="新細明體, serif" style="font-size: 12pt;">年如何利用官網平台連線全球博物館。</span></p><p style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"><br /></span></p><p style="text-align: justify;"><b style="text-align: start;"><span face="新細明體, serif" style="font-size: 12pt;">疫情因應對策</span></b><span style="text-align: start;"></span></p><p style="text-align: justify;"><b style="text-align: start;"><span face="新細明體, serif" style="font-size: 12pt;"><br /></span></b></p><p style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-align: start;"> 面對突如其來的疫情衝擊,</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">與旗下相關委員會諮詢博物館各領域的專家學者及彙整最佳案例,迅速利用</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">官方網站建立疫情專區。除了提供博物館因應疫情的建議指南,議題包含:</span></p><p style="text-align: justify;"></p><ul><li><span face="新細明體, serif"><a href="https://icom.museum/en/covid-19/resources/conservation-of-musem-collections/" target="_blank">閉館期間的文物保存方針</a></span></li><li><a href="https://icom.museum/en/covid-19/resources/museums-and-end-of-lockdown-ensuring-the-safety-of-the-public-and-staff-2/" target="_blank"><span lang="EN-US" style="font-family: Symbol; font-size: 12pt; text-align: start; text-indent: -24pt;"><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span face="新細明體, serif" style="font-size: 12pt; text-align: start; text-indent: -24pt;">觀眾及博物館人員安全保障機制</span></a></li><li><span lang="EN-US" style="font-family: Symbol; font-size: 12pt; text-align: start; text-indent: -24pt;"><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span face="新細明體, serif" style="font-size: 12pt; text-align: start; text-indent: -24pt;"><a href="https://icom.museum/en/covid-19/resources/ensuring-cultural-heritage-security-during-lockdown-a-challenge-for-museum-professionals-and-police-services/" target="_blank">封城期間文化遺產的保全對策</a></span></li></ul><p></p><p class="MsoNormal" style="font-size: medium; text-indent: 24pt;"><span face="新細明體, serif">辦理線上論壇關心博物館營運狀態;並針對博物館營運近況、經濟衝擊、數位溝通管道、館所保全及文物保存五個面向,進行兩次全球線上問卷調查。</span></p><p class="MsoNormal" style="font-size: medium; text-indent: 24pt;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;"><br /></span></p><p class="MsoNormal" style="font-size: medium; text-indent: 24pt;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">第一次問卷調查從</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">2020</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">年</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">4</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">月</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">7</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">日到</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">5</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">月</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">7</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">日,於</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">107</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">個國家發放,共計獲得</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">1,600</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">份回應。調查結果顯示,</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">95%</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">的博物館在這段期間處於強制閉館狀態;</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">4%</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">博物館視情況調整開放時間,僅</span><span lang="EN-US" style="font-size: 12pt; text-indent: 24pt;">1%</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;">的博物館維持正常開放;在經濟面向的主要影響,即是大多數教育推廣等活動被迫暫停。</span></p><p class="MsoNormal" style="font-size: medium; text-indent: 24pt;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: 24pt;"><br /></span></p><p class="MsoNormal" style="font-size: medium; text-indent: 24pt;"></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-RQv8wm62L_g/YSNfOoxJ3OI/AAAAAAAADDk/7gGX0q78a_AqcMRcZdFPI_pzlKki-flTgCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258A%25E5%258D%258811.49.29.png" style="margin-left: 1em; margin-right: 1em;"><img data-original-height="1602" data-original-width="1678" height="611" src="https://lh3.googleusercontent.com/-RQv8wm62L_g/YSNfOoxJ3OI/AAAAAAAADDk/7gGX0q78a_AqcMRcZdFPI_pzlKki-flTgCLcBGAsYHQ/w640-h611/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258A%25E5%258D%258811.49.29.png" width="640" /></a></div><span face="新細明體, serif" style="font-size: 10pt; text-align: start; text-indent: 0px;">(圖片來源:</span><span lang="EN-US" style="font-size: 10pt; text-align: start; text-indent: 0px;">2020 ICOM Annual Report</span><span face="新細明體, serif" style="font-size: 10pt; text-align: start; text-indent: 0px;">)</span><span face="-webkit-standard" style="text-align: start; text-indent: 0px;"></span></div><div class="separator" style="clear: both; text-align: center;"><span face="新細明體, serif" style="font-size: 10pt; text-align: start; text-indent: 0px;"><br /></span></div><p></p><p class="MsoNormal" style="font-size: medium; text-align: justify; text-indent: 24pt;"><span face="新細明體, serif">第二次問卷調查從</span><span lang="EN-US">2020</span><span face="新細明體, serif">年</span><span lang="EN-US">9</span><span face="新細明體, serif">月</span><span lang="EN-US">7</span><span face="新細明體, serif">日到</span><span lang="EN-US">10</span><span face="新細明體, serif">月</span><span lang="EN-US">18</span><span face="新細明體, serif">日,剛好介於歐洲國家進入第二波封城之前。因此,大部分歐洲及亞洲國家的博物館在這個期間已重新開放;拉丁美洲及加勒比海地區的博物館維持關閉;其他地區則為混合狀態。調查結果顯示,博物館普遍增加</span><span lang="EN-US">15%</span><span face="新細明體, serif">到</span><span lang="EN-US">50%</span><span face="新細明體, serif">的數位活動(</span><span lang="EN-US">digital activities</span><span face="新細明體, serif">)。從下圖可看出,除了館所電子報(</span><span lang="EN-US">newsletters</span><span face="新細明體, serif">)訊息分享與數位典藏(</span><span lang="EN-US">collections</span><span face="新細明體, serif">)在疫情前就擁有活躍的線上服務及資源外,線上展覽(</span><span lang="EN-US">exhibitions</span><span face="新細明體, serif">)與社群媒體(</span><span lang="EN-US">social media</span><span face="新細明體, serif">)互動更是在疫情期間大幅度增加。同時,在線上活動(</span><span lang="EN-US">events</span><span face="新細明體, serif">)與教育資源(</span><span lang="EN-US">education</span><span face="新細明體, serif">)的部分,則明顯於疫情爆發後有顯著的提升。</span><span lang="EN-US"><o:p></o:p></span></p><p class="MsoNormal" style="font-size: medium; text-align: justify; text-indent: 24pt;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="font-size: medium; text-align: justify; text-indent: 24pt;"><span face="新細明體, serif"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-A-8BYWhB-VQ/YSNf3kSSbbI/AAAAAAAADDw/k4u3DOGzSBY6ZY88tVM8UG1yhqaoaksHgCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258B%25E5%258D%25882.10.52.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="658" data-original-width="1280" height="330" src="https://lh3.googleusercontent.com/-A-8BYWhB-VQ/YSNf3kSSbbI/AAAAAAAADDw/k4u3DOGzSBY6ZY88tVM8UG1yhqaoaksHgCLcBGAsYHQ/w640-h330/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258B%25E5%258D%25882.10.52.png" width="640" /></a></div><br /><div style="text-align: center;"><span style="font-size: 10pt; text-align: start; text-indent: 0px;">(圖片來源:</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 10pt; text-align: start; text-indent: 0px;">2020 ICOM Annual Report</span><span style="font-size: 10pt; text-align: start; text-indent: 0px;">)</span></div><div style="text-align: justify;"><span style="font-size: 10pt; text-align: start; text-indent: 0px;"><br /></span></div><p></p><div style="text-align: start; text-indent: -32px;"></div><p style="text-align: justify;"></p><div style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-align: start;"> 結合兩次調查結果,以及</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">在</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">2020</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">年</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">6</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">月</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">24</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">日舉辦的線上研討會,發表開館後對策的相關研究(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;"><a href="https://icom.museum/en/news/icom-webinar-preparing-for-the-reopening-of-museums-the-aftermath-of-a-pandemic/" target="_blank">Preparing for the Reopening of Museums: The Aftermath of a Pandemic</a></span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">),可看出全球博物館雖然遭疫情重創,仍積極調適,企圖為日後開館做最充分的準備。同時,</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">也積極透過官網及辦理線上研討會(</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">webinar</span><span face="新細明體, serif" style="font-size: 12pt; text-align: start;">),扮演凝聚各方專家學者的意見,以及各館經驗資源分享的重要平台。</span></div><div style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-align: start;"><br /></span></div><p></p><div style="text-align: left;"><b><span face="新細明體, serif">推動數位連結</span></b></div><p class="MsoNormal" style="font-size: medium;"><b><span face="新細明體, serif"><br /></span></b></p><div style="text-align: left;"><span lang="EN-US" style="font-size: 12pt;"> ICOM</span><span face="新細明體, serif" style="font-size: 12pt;">作為一個串連最多博物館及相關專業人士的平台,</span><span lang="EN-US" style="font-size: 12pt;">2020</span><span face="新細明體, serif" style="font-size: 12pt;">年主要從兩個面向突破地理疆界的限制,達到支持援助無遠弗屆。其一,開拓線上社群創新服務。除了彙整全球館所數位延伸服務的最佳案例,並分享在官網作為其他博物館一系列的參考資源。同時,大幅提升</span><span lang="EN-US" style="font-size: 12pt;">ICOM</span><span face="新細明體, serif" style="font-size: 12pt;">於主流社群媒體(臉書、推特及</span><span lang="EN-US" style="font-size: 12pt;">Instagram</span><span face="新細明體, serif" style="font-size: 12pt;">)的活躍度,以及增加對時事議題的參與度,發表相關專題文章。</span></div><div style="text-align: left;"><span face="新細明體, serif" style="font-size: 12pt;"><br /></span></div><div style="text-align: left;"><div class="separator" style="clear: both; font-family: 新細明體, serif; font-size: 12pt; text-align: center;"><a href="https://lh3.googleusercontent.com/-c8nWZ8gozUk/YSNgmtnq1rI/AAAAAAAADD4/-TZUZzrGms4Xm6LU07mwKATsEob1J06NQCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258B%25E5%258D%25884.24.36.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1174" data-original-width="2048" height="366" src="https://lh3.googleusercontent.com/-c8nWZ8gozUk/YSNgmtnq1rI/AAAAAAAADD4/-TZUZzrGms4Xm6LU07mwKATsEob1J06NQCLcBGAsYHQ/w640-h366/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-18%2B%25E4%25B8%258B%25E5%258D%25884.24.36.png" width="640" /></a></div><br /><div style="font-family: 新細明體, serif; font-size: 12pt; text-align: center;"><span style="font-size: 10pt;">(圖片來源:</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 10pt;">2020 ICOM Annual Report</span><span style="font-size: 10pt;">)</span></div><div style="font-family: 新細明體, serif; font-size: 12pt; text-align: justify;"><span style="font-size: 12pt; text-align: start;"> </span></div><div style="font-family: 新細明體, serif; font-size: 12pt; text-align: justify;"><span style="font-size: 12pt; text-align: start;"> 其二,創造實際生產力。為了給予博物館業界實際的支持,除了上述提及的線上會議,</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; text-align: start;">ICOM</span><span style="font-size: 12pt; text-align: start;">也另外規劃四場線上研討會。邀請全球專業博物館人,針對四項議題,包含:博物館未來在人力及經費消減情況下的文物保存風險與措施、如何透過線上資源持續經營博物館教育推廣、博物館急難應變管理模式,以及針對第二次全球問卷調查結果,探討博物館於疫情後的角色定位及功能,進行個案分享及討論。</span><span face="-webkit-standard" style="font-size: medium; text-align: start;"></span></div><div style="font-family: 新細明體, serif; font-size: 12pt; text-align: justify;"><span style="font-size: 12pt; text-align: start;"><br /></span></div><div style="text-align: justify;"><span style="text-align: start;"><div class="separator" style="clear: both; font-family: 新細明體, serif; font-size: 12pt; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-63j9pZHfPVc/YSNhYwYx5SI/AAAAAAAADEI/CMdR7FLCxyQLd5F5OdlYYZzK4Q9Kg_LOgCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.50.26.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1082" data-original-width="1856" height="374" src="https://lh3.googleusercontent.com/-63j9pZHfPVc/YSNhYwYx5SI/AAAAAAAADEI/CMdR7FLCxyQLd5F5OdlYYZzK4Q9Kg_LOgCLcBGAsYHQ/w640-h374/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.50.26.png" width="640" /></a></div><span style="font-size: 10pt;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: 10pt;"><br /></span></div>(圖片來源:</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 10pt;">2020 ICOM Annual Report</span><span style="font-size: 10pt;">)</span></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: justify;"><p class="MsoNormal" style="font-size: medium; text-align: start; text-indent: 24pt;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="font-size: medium; text-align: start; text-indent: 24pt;"><span face="新細明體, serif">面對嚴峻的</span><span lang="EN-US">2020</span><span face="新細明體, serif">年,</span><span lang="EN-US">ICOM</span><span face="新細明體, serif">及其他委員會與博物館多仰仗網路,尤其是社群媒體的力量,試圖維繫彼此,以及與一般觀眾的連結。</span><span lang="EN-US">ICOM</span><span face="新細明體, serif">更是利用官方網站,使自身成為全球博物館及博物館業界人士交流、尋求支援的熱點。不管是歡慶國際博物館日,或探討人權、平權、環境等議題,大部分皆轉以線上的形式進行。面對新常態將延續到什麼時候,或將往哪個方向發展的未知,</span><span lang="EN-US">ICOM</span><span face="新細明體, serif">與旗下委員會將更積極的思考,未來如何以平台(</span><span lang="EN-US">hub</span><span face="新細明體, serif">)的形式,使更多資訊以最有效率的方式溝通串連,並提升資訊透明化及資源的近用。</span><span lang="EN-US"><o:p></o:p></span></p><p class="MsoNormal" style="font-size: medium; text-align: start; text-indent: 24pt;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="font-size: medium; text-align: start; text-indent: 24pt;"><span face="新細明體, serif"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-hQ5PEXiGLHg/YSNh12mKuTI/AAAAAAAADEQ/GddxCLzjKHgQsK4yz6dcgBsyzCgBau-rgCLcBGAsYHQ/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.02.02.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="724" data-original-width="1466" height="316" src="https://lh3.googleusercontent.com/-hQ5PEXiGLHg/YSNh12mKuTI/AAAAAAAADEQ/GddxCLzjKHgQsK4yz6dcgBsyzCgBau-rgCLcBGAsYHQ/w640-h316/%25E6%2588%25AA%25E5%259C%2596%2B2021-08-23%2B%25E4%25B8%258B%25E5%258D%25884.02.02.png" width="640" /></a></div><p></p></div></div></span><span face="新細明體, serif" style="font-size: 10pt; text-align: center;"><div style="text-align: center;"><span style="font-size: 10pt;">(圖片來源:</span><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 10pt;">2020 ICOM Annual Report</span><span style="font-size: 10pt;">)</span></div></span><span style="text-align: start;"><br /></span></div><div style="text-align: justify;"><p class="MsoNormal" style="font-size: medium; text-align: start;"><b><span face="新細明體, serif">延伸資源</span><span lang="EN-US"><o:p></o:p></span></b></p><p class="MsoNormal" style="font-size: medium; text-align: start;"><b><span face="新細明體, serif"><br /></span></b></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><a href="https://icom.museum/en/covid-19/resources/museums-and-covid-19-8-steps-to-support-community-resilience/" target="_blank">Museums and Covid-19: 8 steps to support community resilience</a><b><o:p></o:p></b></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><br /></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><a href="https://icom.museum/en/covid-19/resources/how-to-reach-your-public-remotely/" target="_blank">How to reach your public remotely</a><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><br /></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><a href="https://icom.museum/en/news/icom-webinar-local-communities-strengthening-museums-2/" target="_blank">ICOM Webinar| Local Communities Strengthening Museums</a><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><br /></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><span style="font-size: small;"><a href="https://icom.museum/en/news/webinars-capacity-building-for-museums-professionals/" target="_blank">ICOM Webinar| Capacity building for museums professionals</a></span></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><br /></span></p><p class="MsoNormal" style="text-align: start;"><span lang="EN-US"><br /></span></p><p class="MsoNormal" style="text-align: start;"><span style="font-size: x-small;">圖/文 陳 諾</span></p></div></div><p class="MsoNormal"><span style="font-size: small;"><span face="-webkit-standard"></span></span></p><p style="text-align: justify;"></p><div style="text-align: start; text-indent: -32px;"><span face="新細明體, serif"><br /></span></div><p></p><div style="text-align: justify;"></div><style class="WebKit-mso-list-quirks-style">
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
p.MsoCommentText, li.MsoCommentText, div.MsoCommentText
{mso-style-noshow:yes;
mso-style-priority:99;
mso-style-link:"註解文字 字元";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
span.MsoCommentReference
{mso-style-noshow:yes;
mso-style-priority:99;
mso-ansi-font-size:9.0pt;
mso-bidi-font-size:9.0pt;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:24.0pt;
margin-bottom:.0001pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:0cm;
mso-para-margin-left:2.0gd;
mso-para-margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
span.a
{mso-style-name:"註解文字 字元";
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-unhide:no;
mso-style-locked:yes;
mso-style-link:註解文字;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
/* Page Definitions */
@page
{mso-page-border-surround-header:no;
mso-page-border-surround-footer:no;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:2010519986;
mso-list-type:hybrid;
mso-list-template-ids:-842528526 -790483914 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:24.0pt;
text-indent:-24.0pt;
font-family:Symbol;
color:windowtext;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:48.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:72.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:96.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:120.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:144.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:168.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:192.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:216.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
-->
</style>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-8533223493874083712021-08-13T12:31:00.001+08:002021-08-13T12:34:04.719+08:00冰島歌姬Björk與博物館如何透過VR及AI融合虛擬與現實How Can Björk and Museum Use VR and AI to Mix Virtual and Reality<p>冰島歌姬碧玉(Björk)曾於紐約當代藝術館(MoMA)展出回顧數十年演藝生涯的特展,在過往的專輯裡大量使用視覺特效達到真人與虛擬世界結合的意象,前衛的視覺及音樂風格,一次次突破拍攝技術的限制,應用科技呈現冰島的地理環境與人類身體的情感詮釋,歷時五年的時間於2019年9月發佈全球第一張VR(Virtual Reality)專輯─《Vulnicura》,共收錄了7部VR(Virtual Reality)作品,上架於可觀看虛擬實境體驗的應用程式商店Steam及Viveport平台。</p><p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-MaJVOC6FOi4/YRXySgfWBtI/AAAAAAAADB4/2RaubWTy9y0LnjLLIEgKJ8f1bMuZ1yyWgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="245" data-original-width="368" height="364" src="https://lh3.googleusercontent.com/-MaJVOC6FOi4/YRXySgfWBtI/AAAAAAAADB4/2RaubWTy9y0LnjLLIEgKJ8f1bMuZ1yyWgCLcBGAsYHQ/w547-h364/image.png" width="547" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.juxtapoz.com/news/preview-bjoerk-moma/)</div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-BuG0bpPb3fY/YRXybapvd8I/AAAAAAAADCE/DIx01ztRBxExhyKsxl6QVQQ_mcNc4_3hQCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="158" data-original-width="368" height="234" src="https://lh3.googleusercontent.com/-BuG0bpPb3fY/YRXybapvd8I/AAAAAAAADCE/DIx01ztRBxExhyKsxl6QVQQ_mcNc4_3hQCLcBGAsYHQ/w548-h234/image.png" width="548" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自http://art-nerd.com/newyork/bjork-today/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">碧玉(Björk)過去與視覺藝術家Andrew Thomas Huang合作策劃名為「Björk : Digital」的展演活動,展場提供80副VR設備供觀眾體驗專輯作品,並於世界各地巡迴展出,她否認虛擬實境就是MV製作的未來趨勢,但能以更親密且戲劇性的手法來表現歌手內在的情緒轉折,頭戴裝置VR(Virtual Reality)產生令人窒息及與世隔絕的感受,符合《Vulnicura》專輯描述失戀療傷的情境,帶領觀眾進入歌曲於科技建構出的感情觀。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">喜愛嘗試科技創新運用的碧玉(Björk),全程以360度相機拍攝專輯中「Stonemilker」 的歌曲MV,觀眾可在網路上自行移動角度觀看環景效果,在移動觀看角度時,會發現多個唱歌中的碧玉(Björk)同時出現在一個畫面中;「Mouth Mantra」歌曲MV則是以迷你的360度相機拍攝碧玉(Björk)口腔內的細節,彷彿進入碧玉(Björk)的口中,隨著音樂旋律與唇齒畫面一起旋轉。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-Xcb1k-HQL1E/YRXy-wNyMVI/AAAAAAAADCY/Q6udp7Se1i0XV8yohn6uJnKLj3Zhd7v7ACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="262" data-original-width="349" height="407" src="https://lh3.googleusercontent.com/-Xcb1k-HQL1E/YRXy-wNyMVI/AAAAAAAADCY/Q6udp7Se1i0XV8yohn6uJnKLj3Zhd7v7ACLcBGAsYHQ/w542-h407/image.png" width="542" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://vrscout.com/news/bjork-launches-traveling-vr-exhibition/)</div><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="447" src="https://www.youtube.com/embed/p_8ixLQCbCU" width="539" youtube-src-id="p_8ixLQCbCU"></iframe></div><div class="separator" style="clear: both; text-align: center;">(影片來自https://www.youtube.com/watch?v=gQEyezu7G20)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">360度的環景體驗還原現場的真實情境,讓觀眾的視角選擇更為自由,除了運用於音樂產業,目前也廣泛運用於博物館的展示項目,例如:國立故宮博物院的南部分院將展覽內容數位化,建置「720°VR線上展覽」,特展展區甚至提高拍攝規格,以8K、720度的環景攝影機拍攝,使觀眾在家中也能欣賞清晰的展品影像;臺南奇美博物則授權Google街景團隊拍攝館內外的環景影像,建置「720°虛擬實境導覽」,以Cardboard VR眼鏡搭配手機「街景服務」的APP,亦是立體感鮮明的體驗,館方另針對館藏多件重要雕塑作品進行單件360度的拍攝,包含《沉思者》、《天使之愛》、及《鐵修斯戰勝人馬獸》等,讓觀眾無需受到提前預約才能觀展的限制。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-Z2anrZ_LLVo/YRX0NdKaf3I/AAAAAAAADC0/FyuFsak4oag9-mtx2dDKJgXby6cE5vQVQCLcBGAsYHQ/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-08-13%2B%25E4%25B8%258B%25E5%258D%258812.25.07.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" data-original-height="838" data-original-width="2514" height="229" src="https://lh3.googleusercontent.com/-Z2anrZ_LLVo/YRX0NdKaf3I/AAAAAAAADC0/FyuFsak4oag9-mtx2dDKJgXby6cE5vQVQCLcBGAsYHQ/w685-h229/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-08-13%2B%25E4%25B8%258B%25E5%258D%258812.25.07.png" width="685" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://tech2.npm.edu.tw/720vr/enHome.html)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">除了VR(Virtual Reality)裝置的多重運用,碧玉(Björk)在2020年與微軟公司(Microsoft)合作,完成一首結合AI (Artificial Intelligence)技術的歌曲─《Kórsafn》,為紐約Sister City酒店大廳循環播放的歌曲,歌曲由碧玉(Björk)與冰島 Hamrahlid 合唱團共同演唱,透過AI(Artificial Intelligence)技術能於大廳屋頂的鏡頭分析天象,讓音樂隨著雲層的密度、日出日落、氣壓高低、飛機及鳥類等因素改變音色,智能學習的技術持續提升對物件的辨識度,且能分析的項目不侷限於單一物件,而是鏡頭能感測到整體上空的元素。</div></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-AgNDK3SKhV8/YRX0igUGRuI/AAAAAAAADDA/rdX0odgnvdsqIEFhCDyMU35932afYRGDACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="376" data-original-width="670" height="284" src="https://lh3.googleusercontent.com/-AgNDK3SKhV8/YRX0igUGRuI/AAAAAAAADDA/rdX0odgnvdsqIEFhCDyMU35932afYRGDACLcBGAsYHQ/w505-h284/image.png" width="505" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://inculture.microsoft.com/musicxtech/bjork/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">AI(Artificial Intelligence)技術出色的影像辨識技術也被運用於加拿大安大略軍團博物館(Ontario Regiment Museum),在新冠肺炎(COVID-19)迫使博物館暫停閉館之際,博物館尚面臨志工需入館維護館藏品的問題,為了降低肢體接觸以及追蹤每位入館者過往足跡的行政成本,博物館開發虛擬助手Lana透過AI(Artificial Intelligence)技術協助入館者臉部識別、體溫測量、及與會人員ID資料列印等工作,識別資料將上傳至館內雲端系統,增強了博物館環境及人員的安全及管控效率。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-PSdcs9mR-TE/YRX0soIZ1BI/AAAAAAAADDI/JhZnPQPHrdQEoHyNwZk90y5Z3TNS1wQTACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="368" data-original-width="660" height="276" src="https://lh3.googleusercontent.com/-PSdcs9mR-TE/YRX0soIZ1BI/AAAAAAAADDI/JhZnPQPHrdQEoHyNwZk90y5Z3TNS1wQTACLcBGAsYHQ/w494-h276/image.png" width="494" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">VR(Virtual Reality)及AI(Artificial Intelligence)技術利用虛擬的距離感拉近彼此關係,轉換過去既定觀看世界的方式是科技帶給人們的新選擇,透過碧玉(Björk)的音樂展演作品及博物館的科技運用,可見世代對科技媒體的掌握度越來越純熟,智能學習的技術讓常民生活更加便利,不為了追隨科技的絢麗在產品上炫技,反利用現有技術呈現與外在環境結合的創意,拓展虛擬與現實世界交疊的感官體驗,探索科技於未來產業的多元應用。</div><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: left;">參考資料:</div><div class="separator" style="clear: both; text-align: left;">https://www.museumnext.com/article/exhibition-virtual-reality-meets-pop-superstardom/</div><div class="separator" style="clear: both; text-align: left;">https://www.digitalartsonline.co.uk/features/hacking-maker/bjorks-new-vr-album-shows-emotion-audio-are-future-of-medium/</div><div class="separator" style="clear: both; text-align: left;">https://www.theguardian.com/music/2016/sep/01/bjork-digital-review-somerset-house-vulnicura-virtual-reality-vr</div><div class="separator" style="clear: both; text-align: left;">https://travel.ettoday.net/article/911525.htm</div><div class="separator" style="clear: both; text-align: left;">https://udn.com/news/story/7934/5476823</div><div class="separator" style="clear: both; text-align: left;">https://inculture.microsoft.com/musicxtech/bjork/</div><div class="separator" style="clear: both; text-align: left;">https://globalnews.ca/news/7273977/tank-museum-oshawa-ai-coronavirus-screening/</div><div class="separator" style="clear: both; text-align: left;">https://www.vision-systems.com/non-factory/article/14183233/artificial-intelligence-assistant-uses-face-recognition-and-thermal-scanning-to-screen-for-covid19</div><div><br /><div style="text-align: left;">文 / 陳俐潔</div></div></div></div><br /></div><div><br /></div></div></div><br /><br /><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-89364032040252450822021-06-07T15:55:00.001+08:002021-08-17T17:02:25.190+08:00美術館的數位防疫策略 Museum Using Digital Strategies to Prevent COVID-19<p>根據聯合國教科文組織(United Nations Educational, Scientific and Cultural Organization,簡稱UNESCO)於2020年發布的報告指出,於新冠肺炎(COVID-19)疫情期間,90%的美術館面臨暫時關閉的危機、超過10%的美術館必須永久停業。美術館開始迅速發展線上資源,實體美術館必需擬定新的策略因應開館,協助觀展者在妥善的防疫環境下觀展,部分美術館轉向結合數位APP,將購票流程全面調整為線上作業,降低多人接觸的風險。</p><p><br /></p><p>荷蘭設計的「Close」手機APP即為協助美術館走向數位化又兼具防疫功能的軟體,該APP為顧客設計線上購票及參與活動前與售後服務的流程,顧客需登記手機號碼以收到一組電子連結完成票券購買,數位票券將儲存於手機內的Close APP,方便民眾於活動現場掃描入場。購票全程以線上聊天的方式引導顧客完成步驟,包含文字、影像、圖片、及連結等訊息的傳遞,增加購票體驗流程的趣味與降低非必要的實體接觸,每場活動擁有各自的對話群組「bubbles」,群組內載入參與者需配合活動的資訊以及防疫提醒,可於自己的Close APP內檢視執行。此外,活動前需提供新冠肺炎(COVID-19)病毒快篩檢測的報告,以利美術館掌握參與者的健康狀況。</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-3To_F0ko3jw/YL3KiiDzJlI/AAAAAAAADAQ/7JOiUFXNvs4gmMWrVeIueod6qXBuvBIrgCLcBGAsYHQ/s795/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="795" height="362" src="https://1.bp.blogspot.com/-3To_F0ko3jw/YL3KiiDzJlI/AAAAAAAADAQ/7JOiUFXNvs4gmMWrVeIueod6qXBuvBIrgCLcBGAsYHQ/w545-h362/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="545" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://business.thecloseapp.com/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-TskfqSbIR6M/YL3KuMvTHHI/AAAAAAAADAU/pjJC8a3rfh0-4dQf7Rl419ZIRoD-zVSDwCLcBGAsYHQ/s818/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="383" data-original-width="818" height="262" src="https://1.bp.blogspot.com/-TskfqSbIR6M/YL3KuMvTHHI/AAAAAAAADAU/pjJC8a3rfh0-4dQf7Rl419ZIRoD-zVSDwCLcBGAsYHQ/w558-h262/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="558" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.france24.com/en/20200520-italy-a-device-to-enforce-social-distancing-in-florence-cathedral)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">除了實體美術館的展覽,西班牙巴賽隆納的三位廣告代理商工作者Emma Calvo、Jose Guerrero 以及 Irene Llorca,在西班牙因疫情居家隔離時,創立了「冠狀病毒藝術美術館(THE COVID ART MUSEUM)」,為世界第一個因為疫情而創立的虛擬線上博物館,開放全球創作者免費投稿於疫情期間創作的作品,博物館匯集眾人對疫情的創意表現,創作者不因隔離而感到孤單,該博物館的社群平臺Instagram帳號也持續分享有關疫情議題的創作,目前已發布800件以上的作品,並擁有17萬追蹤者。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-aUPmacjQZtc/YL3K9u4lgTI/AAAAAAAADAg/rFJQxRV2jls6ZmeAKxMx_ZBfwLDTPOMjgCLcBGAsYHQ/s627/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="466" data-original-width="627" height="373" src="https://1.bp.blogspot.com/-aUPmacjQZtc/YL3K9u4lgTI/AAAAAAAADAg/rFJQxRV2jls6ZmeAKxMx_ZBfwLDTPOMjgCLcBGAsYHQ/w502-h373/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="502" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.covidartmuseum.com/)</div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-VAPxM-PKXlo/YL3LFtR8r0I/AAAAAAAADAk/gKXUyGBauHsJFZyd_EEUsKRbftHHojk9ACLcBGAsYHQ/s637/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="556" data-original-width="637" height="444" src="https://1.bp.blogspot.com/-VAPxM-PKXlo/YL3LFtR8r0I/AAAAAAAADAk/gKXUyGBauHsJFZyd_EEUsKRbftHHojk9ACLcBGAsYHQ/w509-h444/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="509" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.instagram.com/p/CNBBnXwCAcD/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">針對各博物館於新冠肺炎(COVID-19)疫情期間發起數位活動策略的方式,奧地利卡爾·弗朗岑斯格拉茨大學(University of Graz)的Chiara Zuanni博士進行了一項研究,調查博物館於疫情期間辦理線上展演活動的類型分佈,並將研究結果以分佈地圖(https://digitalmuseums.at/)呈現,研究將數位活動區分為九個類別,包括:當代典藏、社群媒體、串流內容、虛擬工具、線上展覽、遊戲、教育內容、其他活動、及社群貼文的主題標籤,以歐洲為例,社群貼文主題標籤數的數量最多、其次為虛擬工具、第三多數為線上展覽。除了定期新增博物館活動,網頁也開放一般民眾透過填答一份簡易的Google表單,協助新增近期的博物館數位計畫,表單提供英文、法文、德文、義大利文、及西班牙文等語言填答。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-M8W3_BRMsbY/YL3LSllN60I/AAAAAAAADAs/033TL-fVv3cmrqvTbu5h2c6kFlkfRKY3QCLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="616" data-original-width="866" height="465" src="https://1.bp.blogspot.com/-M8W3_BRMsbY/YL3LSllN60I/AAAAAAAADAs/033TL-fVv3cmrqvTbu5h2c6kFlkfRKY3QCLcBGAsYHQ/w653-h465/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="653" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://digitalmuseums.at/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">新冠肺炎(COVID-19)暫時阻隔了人們與美術館的接觸,部分美術館服務轉往數位化,以電子票券取代實體票券、以美術館APP取代人員現場引導,免除非必要接觸,實體美術館加強管控民眾社交距離與配戴口罩隔離,保障防疫期間觀展者的安全;線上美術館則利用網路跨國界的優勢,讓創作者的發聲不受限於地區的隔離。人們在疫情的大環境下思索如何延續美學與創作傳遞的能量,在暫時停滯與隔離的世界裡,實現資源的共享再造,美術館教育的進化,提供新的平臺讓藝術工作者投稿創作品、讓民眾成為美術館數據資源的提供者,擴大美術館討論的社群,將在未來建立更多向深層的聯繫。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;">參考資訊:</div><div class="separator" style="clear: both;"><span style="background-color: white; color: #4d5156; font-family: arial, sans-serif; font-size: 14px; white-space: nowrap;">▲</span><b>Colse APP網頁</b>:https://business.thecloseapp.com/</div><div class="separator" style="clear: both;"><span style="background-color: white; color: #4d5156; font-family: arial, sans-serif; font-size: 14px; white-space: nowrap;">▲</span><b>博物館數位活動分佈網頁</b>:https://digitalmuseums.at/</div><div class="separator" style="clear: both;"><span style="background-color: white; color: #4d5156; font-family: arial, sans-serif; font-size: 14px; white-space: nowrap;">▲</span><b>冠狀病毒藝術美術館(THE COVID ART MUSEUM)官網</b>:https://www.covidartmuseum.com/</div><div class="separator" style="clear: both;">https://unesdoc.unesco.org/ark:/48223/pf0000373530</div><div class="separator" style="clear: both;">https://www.museumnext.com/article/close-app-is-the-crowd-control-tool-we-need-in-these-strange-times/</div><div class="separator" style="clear: both;">https://business.thecloseapp.com/case-study/fieldlab-evenementen</div><div class="separator" style="clear: both;">https://news.artnet.com/art-world/italys-museums-reopen-1864938</div><div class="separator" style="clear: both;">https://culturalpractice.org/digital-responses-from-locked-down-museums/</div><div class="separator" style="clear: both;">https://www.withotis.com/mag/the-covid-art-museum-is-capturing-how-2020-looks-in-art</div><div><br /></div><div>文 / 陳俐潔</div></div><div><br /></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-53712310082809685542021-05-24T15:30:00.004+08:002021-08-17T17:02:47.965+08:00快閃博物館透過Instagram掀起的互動熱潮 The Exhibition of Pop-Up Museum Went Viral on Instagram<p>快閃博物館擁有限時且獨創性高的優勢,通常具備亮眼的視覺效果及文獻艱澀度低的特性,設立於民眾容易前往的地點,在社群媒體創造品牌口碑的千禧世代,快閃博物館擅長誘導民眾於社群媒體Instagram上打卡分享展覽、製造討論熱潮,預先設計視覺上吸引人的打卡地點,激起民眾參與再分享的慾望。</p><p>以2016年於紐約舉行的冰淇淋快閃博物館為例,由冰淇淋與甜點愛好者Maryellis Bunn 與 Manish Vora共同創辦,展出冰淇淋的歷史與造型藝術品,該博物館在開館的第五天即售出30,000張門票,由於沒有提供現場購票的服務,開放購票的霎那即完售,必須再等待下一輪開放購票時再行搶購,民眾的熱烈反應促使展覽於各地巡迴展出,包含美國洛杉磯及舊金山,今年(2021年)8月也將於新加坡登布西(Dempsey)展出,持續延燒展覽的熱度。</p><p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-OmLQubStecQ/YKtSZ0gyR9I/AAAAAAAAC9k/8gSYRfxmXvs6XCrkdUo2vmTirrfsIKMvgCLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="579" data-original-width="866" height="424" src="https://1.bp.blogspot.com/-OmLQubStecQ/YKtSZ0gyR9I/AAAAAAAAC9k/8gSYRfxmXvs6XCrkdUo2vmTirrfsIKMvgCLcBGAsYHQ/w635-h424/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="635" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://ny.curbed.com/2019/8/22/20827155/museum-of-ice-cream-nyc-soho-permanent-location-tickets)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">展場以夢幻粉色系為主色調、以甜點食物造型作為亮點,除了拍照以外,展區內充滿童趣的「巧克力米沙灘泳池」模擬著美國民眾吃冰淇淋時,包裹於外層的「Sprinkles」彩色糖粒,成為大人小孩都可以盡情玩耍、全身埋沒只露出頭拍照的地點,五彩色澤的巧克力觸感新奇,於照片上亦能呈現鮮豔、快樂氛圍的視覺效果,是參與度極高的展區。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-h2EqCs4WU5s/YKtSpYgbbBI/AAAAAAAAC9s/MaqjxowZ11EJq8BXNQ9aXmGtlFe2j_oQgCLcBGAsYHQ/s1218/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.15.33.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="420" data-original-width="1218" height="219" src="https://1.bp.blogspot.com/-h2EqCs4WU5s/YKtSpYgbbBI/AAAAAAAAC9s/MaqjxowZ11EJq8BXNQ9aXmGtlFe2j_oQgCLcBGAsYHQ/w637-h219/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.15.33.png" width="637" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.instagram.com/museumoficecream/)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">冰淇淋博物館藉由高彩度跳色的背景及大型立體造型,打造樂園般的幻境,提供現做的粉紅色亮片棉花糖、冰淇淋麻糬、及冰淇淋等甜點,一併滿足民眾視覺、味覺、及觸覺等多重感官體驗,是近年Instagram熱門的分享內容,在熱潮裡爭先拍出兼具時尚感與幽默感的照片。</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-zQHASC8u83o/YKtS2bZ4lyI/AAAAAAAAC90/ByhDqsZTuQ4ttwPrJPX5wD-g6YjDsswJgCLcBGAsYHQ/s1186/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.16.30.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="362" data-original-width="1186" height="206" src="https://1.bp.blogspot.com/-zQHASC8u83o/YKtS2bZ4lyI/AAAAAAAAC90/ByhDqsZTuQ4ttwPrJPX5wD-g6YjDsswJgCLcBGAsYHQ/w672-h206/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.16.30.png" width="672" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.instagram.com/museumoficecream/)<br /><br /><div style="text-align: left;">而英國倫敦設計博物館(The Design Museum)也看上了快閃博物館具有民眾參與意願高及互動性高的特性,希望透過展覽解決民眾受限於新冠肺炎(Covid-19)疫情無法出門參觀展覽又渴望接觸藝術的慾望,於今年(2021年)4月推出了為期五天的快閃超市展覽─《Supermarket》,由法國藝術家Camille Walala設計曼菲斯設計風格(Memphis Design Group)的店舖,結合10位新銳藝術家,包含插畫師、藝術家及動畫師進行商品的包裝設計,另受到倫敦知名琴酒品牌 Bombay Sapphire的聯名贊助,共同打造強眼活潑的視覺品牌。</div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">《Supermarket》快閃超市展覽反向以「請觸碰展品」為標語,民眾可於快閃超市展覽內,推著賣場裡的推車,購買經過藝術包裝的民生用品,舉凡義大利麵、蔬果、蕃茄醬料、洗潔劑等商品都可以於展區以平易近人的價格購買,若無法前往展區的民眾,也提供官網線上選購的服務,當線上商品暫時銷售一空時,展覽還會提供藝術家們限量印刷的商品。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-TLG9eVqNC10/YKtTL1vmIOI/AAAAAAAAC98/oR2jy_H-5wcQPmWqF8Q8x_svCxDUNe84gCLcBGAsYHQ/s700/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="464" data-original-width="700" height="405" src="https://1.bp.blogspot.com/-TLG9eVqNC10/YKtTL1vmIOI/AAAAAAAAC98/oR2jy_H-5wcQPmWqF8Q8x_svCxDUNe84gCLcBGAsYHQ/w612-h405/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="612" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://designmuseum.org/whats-on/supermarket#)<br /><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-EH-0lfRcUX8/YKtTVadSlVI/AAAAAAAAC-A/6-nKyemBvgkmfn2VEzQiFn0jGe6DNoHDQCLcBGAsYHQ/s1260/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.18.32.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="566" data-original-width="1260" height="282" src="https://1.bp.blogspot.com/-EH-0lfRcUX8/YKtTVadSlVI/AAAAAAAAC-A/6-nKyemBvgkmfn2VEzQiFn0jGe6DNoHDQCLcBGAsYHQ/w628-h282/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.18.32.png" width="628" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://designmuseum.org/whats-on/supermarket#)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">為了鼓勵藝術家能在協助展覽創作中獲得經濟上的支持,英國倫敦設計博物館(The Design Museum)提供付費的會員優惠制度,讓會員能參與各項活動與參觀所有的展覽,並享有購買商品的折扣,展覽所得收入與折扣的金額,都將由博物館提供給新銳藝術家作為補助基金,保持藝術與生活的互相支持,共享快閃博物館帶來的經濟價值,茁壯博物館社群互助的影響力。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">快閃博物館營造出壓力日常之外的精神舒壓場域,在充滿趣味及藝術性的環境裡體驗快樂,社群媒體Instagram的打卡風潮,傳遞著眾人對展覽視覺的第一印象;藉由獨立網頁或社群的經營,增加觀眾與博物館互動的介面,例如:冰淇淋博物館的Instagram至今已累計42.7萬的追蹤者,擁有上千讚數的貼文及破萬的影片觀看數;《Supermarket》快閃超市展覽強調創意必要性的#CreativityIsEssential標記,也於instagram累積眾多民眾參與標記的貼文;善用Instagram的限時動態功能,避免快閃展覽容易產生過於速食化的交流,延續與粉絲互動的機會;若快閃展覽能移展至各地並加入不同地域文化元素展出,亦可增加新的粉絲群,開啟新的對話。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-4NeiW6Rzxoc/YKtTmd6nQOI/AAAAAAAAC-I/DZdBJNaxo-s27JVqBimvT5Ip4sUxn0ARwCLcBGAsYHQ/s1250/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.19.42.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="714" data-original-width="1250" height="304" src="https://1.bp.blogspot.com/-4NeiW6Rzxoc/YKtTmd6nQOI/AAAAAAAAC-I/DZdBJNaxo-s27JVqBimvT5Ip4sUxn0ARwCLcBGAsYHQ/w533-h304/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7%2B2021-05-24%2B%25E4%25B8%258B%25E5%258D%25883.19.42.png" width="533" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both;">(左圖及中間圖片來自https://www.instagram.com/museumoficecream/)</div><div class="separator" style="clear: both;">(右圖來自https://www.instagram.com/explore/tags/creativityisessential/)</div><div><br /><div style="text-align: left;">參考資料:</div><div style="text-align: left;"><span style="background-color: white; color: #4d5156; font-family: arial, sans-serif; font-size: 14px; white-space: nowrap;">▲</span><b>冰淇淋快閃博物館官方網站</b>:</div><div style="text-align: left;">https://www.museumoficecream.com/new-york-city</div><div style="text-align: left;"><span style="background-color: white; color: #4d5156; font-family: arial, sans-serif; font-size: 14px; white-space: nowrap;">▲</span><b>英國倫敦設計博物館(The Design Museum)《Supermarket》官方網站</b>:https://designmuseum.org/whats-on/supermarket</div><div style="text-align: left;"><br /></div><div style="text-align: left;">https://www.museumnext.com/article/what-we-can-learn-from-pop-up-museums-best-practice-and-ideas-from-instagram-friendly-experiences/</div><div style="text-align: left;">https://www.museumsassociation.org/museums-journal/news/2021/04/design-museum-gets-around-covid-restrictions-with-pop-up-art-supermarket/#</div><div style="text-align: left;"><br /></div><div style="text-align: left;">文 / 陳俐潔</div></div><div><br /></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><br /><br /><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-64901130644707770792021-05-12T16:09:00.003+08:002021-05-14T13:35:04.068+08:00博物館界的「Tinder配對」 How Tinder Matching Works at Museum<p>全球最熱門的交友軟體鼻祖Tinder於2012年創立,擁有5,000萬用戶、分佈於190個國家,根據線上消費者行為研究市調公司GlobalWebIndex於2017的研究指出,45%的Tinder使用者為25至34歲,38%的使用者為16至24歲,超過80%為年輕用戶,Tinder介面設計以左右滑動的方式表達對配對對象是否感興趣,若雙方都滑動選擇「感興趣」即代表配對成功能開始對話。</p><p><br /></p><p>加拿大最大的歷史博物館─皇家安大略博物館(Royal Ontario Museum,簡稱「ROM」)曾於2017年與Tinder合作創造「恐龍泰迪」(Teddy the Dinosaur)的Tinder帳號與民眾配對聊天,並為他設定角色介紹與性格,透過私訊聊天宣傳該博物館每週五舉辦的狂歡派對(Friday Night Live),活動現場供應餐酒、DJ表演、及多項藝文活動,「恐龍泰迪」(Teddy the Dinosaur)也會於晚間現身。實驗結果顯示「恐龍泰迪」(Teddy the Dinosaur)在5月至6月期間,成功與300位使用者配對成功、順利發起了93則對話、參與了72則延續性對話、且有能力讓16位使用者於對話中直接提及「皇家安大略博物館(Royal Ontario Museum,簡稱「ROM」)」及「週五狂歡派對(Friday Night Live)」等名稱,成功透過Tinder行銷博物館活動。(Dodge, R. (2017, August 5). A quick update on Teddy Rex. Retrieved from https://medium.com/@wrdodger/a-quick-update-on-teddy-rex-b1acebf66bc0)</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-dfqNNZT7PL8/YJ4HX49M1qI/AAAAAAAAC5g/Qr76dUMLsn8Uocoe8rrQ7edsx4DM0qmBgCLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="647" data-original-width="866" height="398" src="https://1.bp.blogspot.com/-dfqNNZT7PL8/YJ4HX49M1qI/AAAAAAAAC5g/Qr76dUMLsn8Uocoe8rrQ7edsx4DM0qmBgCLcBGAsYHQ/w534-h398/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="534" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://reurl.cc/mqEGaM)</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-g6O8J57GtDM/YJ4IMbif91I/AAAAAAAAC58/i2toXyhLhUwx4zbci8SUxVflQEqEdQl3gCLcBGAsYHQ/s1468/11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1144" data-original-width="1468" height="341" src="https://1.bp.blogspot.com/-g6O8J57GtDM/YJ4IMbif91I/AAAAAAAAC58/i2toXyhLhUwx4zbci8SUxVflQEqEdQl3gCLcBGAsYHQ/w439-h341/11.png" width="439" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both;">(左圖來自https://reurl.cc/nneEWD;</div><div class="separator" style="clear: both;">右圖來自https://reurl.cc/jqLkbn)</div><div><br /></div><div><br /></div><div style="text-align: left;">此外,德國首都柏林城內的博物館島─洪堡論壇(Humboldt Forum)也看上Tinder配對軟體的互動模式開發一款名為「My Object」的APP,軟體內展示約80種博物館收藏品,觀眾必需先下載APP,並在二選一的展品圖片中,選擇較感興趣的展品圖片以進入下一個頁面。「My Object」的設計如同Tinder在配對感興趣對象,幫助博物館掌握觀眾必定會喜歡的展品,提供比以往網站資訊欄位更多的訊息,激起觀眾主動互動的興趣,該APP後於德國南方的卡爾斯魯爾城市(Karlsruhe)的巴登省立博物館(Badisches Landesmuseum)持續開發軟體功能,當APP收集到定量的觀眾互動數據時,代表它以促成許多「配對成功」的案例。</div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-dJpWg7pIO5s/YJuH4DgEEnI/AAAAAAAAC4o/LUyX-0fCZ-4xoUFr3Bzy0JxoMFVCm4ihACLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="489" data-original-width="866" height="289" src="https://1.bp.blogspot.com/-dJpWg7pIO5s/YJuH4DgEEnI/AAAAAAAAC4o/LUyX-0fCZ-4xoUFr3Bzy0JxoMFVCm4ihACLcBGAsYHQ/w510-h289/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="510" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;">(圖片來自</span>https://reurl.cc/kVD74b)</div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-B08FFia4Djk/YJuIMeLhYbI/AAAAAAAAC4w/NTRD5qECyacv7EPY1JC8p4ZhK242Rg1xwCLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="866" height="255" src="https://1.bp.blogspot.com/-B08FFia4Djk/YJuIMeLhYbI/AAAAAAAAC4w/NTRD5qECyacv7EPY1JC8p4ZhK242Rg1xwCLcBGAsYHQ/w517-h255/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="517" /></a></div>(圖片來自https://blooloop.com/museum/news/badisches-landesmuseum-my-object-tinder-app/)<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">亞特蘭大高等藝術博物館(High Museum of Art)也在2019年情人節時,推出相似於Tinder的APP,取名為「Heartmatch」,該博物館收藏了15,000件藏品供使用者左右滑動配對,透過點選愛心或交叉圖案的方式選擇有興趣觀賞的展品,經過一連串的篩選,APP將會彙整出一個屬於該用戶的個人觀展地圖,標示感興趣的展品置於博物館的樓層位置,還可選擇將地圖郵寄至用戶電子信箱,不同於「My Object」的地方是「Heartmatch」無需另外下載應用程式,只需連上網址(Heartmatch.org)即可開始使用,因此使用者可在出門前事先擬定觀展路線,待抵達博物館時再查看預先存於信箱中的路線即可觀展,網頁顯示的標語也以「準備墜入愛河」為題,引導使用者進入「選擇所愛」的體驗。</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-aMlrjbQx55w/YJuIqiwYT5I/AAAAAAAAC48/eGoohoGnpC82ZsiRpWqQglhsubuGvj8rACLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="506" data-original-width="866" height="315" src="https://1.bp.blogspot.com/-aMlrjbQx55w/YJuIqiwYT5I/AAAAAAAAC48/eGoohoGnpC82ZsiRpWqQglhsubuGvj8rACLcBGAsYHQ/w540-h315/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="540" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://heartmatch.org/#)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-b0yEdTRuXUk/YJuI4eGRmLI/AAAAAAAAC5E/8tXRXYnAytgX5UVT98bst4uACjuoeioYACLcBGAsYHQ/s866/%25E5%259C%2596%25E7%2589%2587%2B1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="841" data-original-width="866" height="507" src="https://1.bp.blogspot.com/-b0yEdTRuXUk/YJuI4eGRmLI/AAAAAAAAC5E/8tXRXYnAytgX5UVT98bst4uACjuoeioYACLcBGAsYHQ/w520-h507/%25E5%259C%2596%25E7%2589%2587%2B1.png" width="520" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://heartmatch.org/#)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">行動軟體的配對應用於交友、生活、至資訊的吸收,如今博物館藉由配對模式行銷館內活動、替觀眾規劃客製化的觀展路線,以新的體驗軌跡認識博物館,是過往導覽APP較少出現的功能,持續以趣味的手法介紹豐富的博物館資源,不僅能彙整眾人傾向的藝術品味,也讓觀展者更了解自己較感興趣的藝術類型。「My Object」與「Heartmatch」的設計既不繁複又能雙向互動,讓博物館學習導向新趨勢,未來可再針對使用者較不感興趣的展品議題規劃其他的行銷策略,以改善第一眼即略過該展品圖片的反應。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: left;">參考資料:</div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;">https://www.museumnext.com/article/this-museum-put-a-t-rex-on-tinder/</div><div class="separator" style="clear: both;">https://medium.com/@wrdodger/a-quick-update-on-teddy-rex-b1acebf66bc0</div><div class="separator" style="clear: both;">https://www.museumnext.com/article/culture-meets-tinder-with-german-museum-app/</div><div class="separator" style="clear: both;">https://medium.com/@marzia.polese27/tinder-at-the-museum-is-it-a-match-4d154f07fc03</div><div class="separator" style="clear: both;">https://www.dpa-international.com/topic/culture-meets-tinder-museum-wants-swipe-exhibits-urn%3Anewsml%3Adpa.com%3A20090101%3A210212-99-416418</div><div class="separator" style="clear: both;">https://blooloop.com/museum/news/badisches-landesmuseum-my-object-tinder-app/</div><div class="separator" style="clear: both;">https://www.aam-us.org/2019/07/11/a-museum-dating-app-helps-visitors-fall-in-love-with-art/</div><div><br /></div></div><div><br /></div></div><div class="separator" style="clear: both; text-align: left;">文 / 陳俐潔</div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-10585155557727231812021-04-19T15:30:00.005+08:002021-08-17T17:04:16.273+08:00居家防疫下,荷蘭國立博物館及Google的線上觀展服務 Virtual Tours and Online Exhibitions You Can Take on Rijksmuseum and Google During the COVID-19 Crisis<p></p><div class="separator" style="clear: both; text-align: left;">2020至2021年,全球持續受到COVID-19疫情的影響,各國政府積極向民眾宣導:出入公共場合需配戴口罩、保持社交距離、及盡量避免從事多人群聚活動等防疫規範,間接改變了博物館觀眾吸收知識的方式,以往衡量博物館價值的入館人流數,因疫情的影響大幅降低,例如:曾被評為歐洲最佳博物館的荷蘭國立博物館(Rijksmuseum)2020年僅67萬5,000位入館者,相比2019年降低了200萬人。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-IZ9WuyX6b7A/YH0fPyxxuEI/AAAAAAAAC1c/G-AAqQ_oT5koCPNJN5jKlYppxxQR5wGdgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="596" data-original-width="536" height="350" src="https://lh3.googleusercontent.com/-IZ9WuyX6b7A/YH0fPyxxuEI/AAAAAAAAC1c/G-AAqQ_oT5koCPNJN5jKlYppxxQR5wGdgCLcBGAsYHQ/w315-h350/image.png" width="315" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.rijksmuseum.nl/en/support)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">荷蘭國立博物館(Rijksmuseum)曾於2012年建立線上畫廊,上載多位藝術家畫作的典藏影像,提供觀眾在家觀賞每幅畫作的細節,觀眾可自行下載畫作,將畫作編排成喜愛的展示方式,再上傳社群媒體分享,雖然近期因為疫情的影響,使荷蘭國立博物館(Rijksmuseum)入館人數下降,但在社群媒體頻道上的數位化館藏部分,卻增加了23%的追蹤者,並創造了歷年最高的追蹤者人數,上達140萬人。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-UtckLbx_eOY/YH0ffsDLXOI/AAAAAAAAC1s/zsQYF7oXYOEuEjg_lui2e0h0DANtbKqPQCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="516" data-original-width="804" height="321" src="https://lh3.googleusercontent.com/-UtckLbx_eOY/YH0ffsDLXOI/AAAAAAAAC1s/zsQYF7oXYOEuEjg_lui2e0h0DANtbKqPQCLcBGAsYHQ/w502-h321/image.png" width="502" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.rijksmuseum.nl/en/rijksstudio)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">自2020年3月起,荷蘭國立博物館(Rijksmuseum)為了因應無法進入博物館參觀的限制,推行了「Rijksmuseum from home」的計畫,於網路上分享博物館的策展員們在家介紹館藏知識及自身對於藝術專業的影片;2021年再推出「Rijksmuseum in 60 seconds」計畫,每週分享由博物館的策展員們約一分鐘的口述影片,傳遞自身熱愛的博物館知識或解析特定典藏品獨特的秘密。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-tOCK6sjAyUk/YH0fw-wW2kI/AAAAAAAAC14/-RJ5-48w-8IHyf-cOuYL_6xkmuhaN1IVgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="476" data-original-width="830" height="294" src="https://lh3.googleusercontent.com/-tOCK6sjAyUk/YH0fw-wW2kI/AAAAAAAAC14/-RJ5-48w-8IHyf-cOuYL_6xkmuhaN1IVgCLcBGAsYHQ/w511-h294/image.png" width="511" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;">(圖片來自https://www.rijksmuseum.nl/en/stories/rijksmuseum-from-home)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">Google則在2020年開發了博物館及美術館的「虛擬實境體驗」,供民眾於線上同步實體場館展區的路線規劃,體驗覽博物館典藏品於不同空間展示下的視覺臨場感,網站提供虛擬實境體驗的場館,包含下列10間國際博物館: </div><div class="separator" style="clear: both; text-align: left;">1.倫敦大英博物館(The British Museum, London)</div><div class="separator" style="clear: both; text-align: left;">2.紐約古根海姆博物館(Guggenheim Museum, New York)</div><div class="separator" style="clear: both; text-align: left;">3.巴黎奧賽博物館(Musée d’Orsay, Paris)</div><div class="separator" style="clear: both; text-align: left;">4.國立現當代藝術博物館(National Museum of Modern and Contemporary Art, Seoul)</div><div class="separator" style="clear: both; text-align: left;">5.柏林佩加蒙博物館(Pergamon Museum, Berlin)</div><div class="separator" style="clear: both; text-align: left;">6.阿姆斯特丹國立博物館(Rijksmuseum, Amsterdam)</div><div class="separator" style="clear: both; text-align: left;">7.保羅・蓋蒂博物館(The J. Paul Getty Museum, Los Angeles)</div><div class="separator" style="clear: both; text-align: left;">8.佛羅倫薩烏菲齊美術館(Uffizi Gallery, Florence)</div><div class="separator" style="clear: both; text-align: left;">9.聖保羅藝術博物館(MASP, São Paulo)</div><div class="separator" style="clear: both; text-align: left;">10.國家人類學博物館(National Museum of Anthropology, Mexico City)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-J_sGVyA-XV4/YH0f9BpR02I/AAAAAAAAC2A/SOhF--L1-IgeYwNEWFtICPxAWeyXVUQUACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="370" data-original-width="830" height="266" src="https://lh3.googleusercontent.com/-J_sGVyA-XV4/YH0f9BpR02I/AAAAAAAAC2A/SOhF--L1-IgeYwNEWFtICPxAWeyXVUQUACLcBGAsYHQ/w595-h266/image.png" width="595" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;">(圖片來自https://artsandculture.google.com/story/10-museums-you-can-explore-right-here-right-now/igKSKBBnEBSGKg)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">此外,網站同時歸類超過1,200家國際博物館及美術館的典藏品影像,依據博物館及美術館的分類,方便民眾查詢目標場館拉觀看特定展品,點選網頁中任一項博物館及美術館的分類,可見畫作的故事簡介及系列作品的不同畫風,另可依照畫作的熱門程度、年代、或是色系的類別進行檢視。</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-m2pxSYVQhVE/YH0gKoeKeGI/AAAAAAAAC2Q/4NZFh3yEhTkvsgRoNBesWxL_lM7YShQLgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="544" data-original-width="830" height="330" src="https://lh3.googleusercontent.com/-m2pxSYVQhVE/YH0gKoeKeGI/AAAAAAAAC2Q/4NZFh3yEhTkvsgRoNBesWxL_lM7YShQLgCLcBGAsYHQ/w503-h330/image.png" width="503" /></a></div><br /> (圖片來自https://artsandculture.google.com/partner)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-vJVN8HaohBs/YH0gV1mLjQI/AAAAAAAAC2g/6LraJmDkib8XrInovoviwmxcSKkv2FGCgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="470" data-original-width="830" height="286" src="https://lh3.googleusercontent.com/-vJVN8HaohBs/YH0gV1mLjQI/AAAAAAAAC2g/6LraJmDkib8XrInovoviwmxcSKkv2FGCgCLcBGAsYHQ/w506-h286/image.png" width="506" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://artsandculture.google.com/partner/mauritshuis?date=1670)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-PPIsK8NjXB4/YH0gdQuytuI/AAAAAAAAC2k/mSOMxiomOXgA-z-iiJ6W_WerZC36eFypACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="476" data-original-width="830" height="291" src="https://lh3.googleusercontent.com/-PPIsK8NjXB4/YH0gdQuytuI/AAAAAAAAC2k/mSOMxiomOXgA-z-iiJ6W_WerZC36eFypACLcBGAsYHQ/w506-h291/image.png" width="506" /></a></div><div class="separator" style="clear: both; text-align: center;">(圖片來自https://artsandculture.google.com/partner/mauritshuis?col=RGB_CE4A3F)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">COVID-19疫情對於博物館及美術館而言,開創不同以往閱覽典藏品的方式,觀眾突破與場館距離遙遠及門票預算等外在因素的限制,能更自由的切換不同觀展地點、從線上分類的多項視角探索典藏品之間的關聯性,而博物館及美術館從業人員,則有更多機會於網路平台上分享專業知識,跳脫幕後人員的身份,與觀展者有著較溫度的交流。虛擬導覽的發展,不僅突破博物館教育舊有的敘事空間,也鼓勵觀展者於數位平台溝通觀展經驗、共享博物館體驗,疫情時代強化的孤獨與獨立,不只具創造性、也在其中串連彼此的影響力。</div></div><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div><div class="separator" style="clear: both; text-align: left;">參考資料:</div><div class="separator" style="clear: both; text-align: left;"><span face="arial, sans-serif" style="background-color: white; color: #4d5156; font-size: 14px; white-space: nowrap;">▲</span><b>荷蘭國立博物館(Rijksmuseum)資訊</b>:</div><div class="separator" style="clear: both; text-align: left;">https://news.artnet.com/art-world/rijksmuseum-digital-collection-1936480</div><div class="separator" style="clear: both; text-align: left;">https://www.museumnext.com/article/has-covid-19-changed-what-we-value-and-how-we-measure-it-in-the-museum-sector/</div><div class="separator" style="clear: both; text-align: left;">https://www.conceptualfinearts.com/cfa/2021/02/04/digital-old-masters-in-actuality/?gclid=Cj0KCQjw0oCDBhCPARIsAII3C_GSbahV44KaDP861RnBqsJ46uRAc9d4MiW_36ltVUzXWPTeZlIQ7T8aAtYREALw_wcB</div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both;"><span style="background-color: white; color: #4d5156; font-size: 14px; white-space: nowrap;">▲</span><b>Google虛擬實境網站</b>:</div><div class="separator" style="clear: both;">https://artsandculture.google.com/story/10-museums-you-can-explore-right-here-right-now/igKSKBBnEBSGKg</div></div></div><div><br /></div><div><br /></div><div style="text-align: left;">文/陳俐潔</div></div><br /><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div><p></p>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-80990456850827247682021-04-14T22:09:00.008+08:002021-04-15T15:41:05.777+08:00電玩設計師 vs. 博物館策展人:真實與虛擬的交織驚豔 Highlights on Wow Moments of Museum Curators React to Video Game Museums<h2 style="text-align: left;"></h2><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-kaDIesma0UQ/YHbnxowy9qI/AAAAAAAAC0I/noECHHN-9RkKjIuNqToIMjk5Lcp_jMwuACLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.25.20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="400" src="https://1.bp.blogspot.com/-kaDIesma0UQ/YHbnxowy9qI/AAAAAAAAC0I/noECHHN-9RkKjIuNqToIMjk5Lcp_jMwuACLcBGAsYHQ/w640-h400/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.25.20.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: x-small;">(圖片來源:https://youtu.be/vAJrVXaPe9s)</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><br /></span></div><div><p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: times;">「撇開蜘蛛人為了解任務把展品偷走、最後生還者的主角們在展品太空艙爬上爬下,讓策展人捂了一下心臟,博物館的樣貌與功能,確實成功的融入遊戲背景,呈現在玩家的眼中。」</span></span></p><p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: times;"><br /></span></span></p><span style="font-family: times;"><div style="text-align: justify;"><span lang="EN-US"> 2020</span>年對電子遊戲界來說,可說是相當精彩的一年,不僅<span lang="EN-US">Sony</span>旗下電子娛樂產品<span lang="EN-US">PlayStation®</span>於年底推出萬眾矚目的<span lang="EN-US">PlayStation 5</span>,許多經典遊戲相繼推出好評如潮的續作。同時,人們因新冠疫情不得不居家隔離,避免群聚,也讓宅經濟攀向一個高峰。有趣的是,在包羅萬象充斥奇幻冒險、科技動作、放鬆療癒的遊戲世界中,博物館的身影總能貌似不經意的,現身玩家面前。</div><span style="font-size: 12pt;"><div style="text-align: justify;"><span style="font-size: 12pt;"> 因此由美國電子遊戲月刊《</span><span lang="EN-US" style="font-size: 12pt;">Game Informer</span><span style="font-size: 12pt;">》前員工</span><span lang="EN-US" style="font-size: 12pt;">Ben Hanson</span><span style="font-size: 12pt;">主持的</span><span style="font-size: 12pt;"> </span><span lang="EN-US" style="font-size: 12pt;">YouTube</span><span style="font-size: 12pt;">頻道</span><span lang="EN-US" style="font-size: 12pt;">MinnMaxShow</span><span style="font-size: 12pt;">,觀察到博物館的元素及題材,近年來似乎越來越常被運用到各類遊戲設計背景,並且這波疫情對許多博物館造成嚴重的衝擊。於</span><span lang="EN-US" style="font-size: 12pt;">2020</span><span style="font-size: 12pt;">年底播出「</span><span lang="EN-US" style="font-size: 12pt;">Museum Curators React to 2020’s Best Video Game Museums</span><span style="font-size: 12pt;">」特輯,專訪了三位資深博物館策展人,看看他們對於電玩中的博物館有什麼樣的反應。其中訪問對象包含:</span></div></span></span></div><div><ul style="text-align: left;"><li><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">美國國家航太博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Smithsonian National Air and Space Museum</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)策展人兼太空歷史部門主管</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Margaret Weitekamp</span></li><li><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">亨利・福特博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">The Henry Ford Museum</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)創新體驗總經理</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Cynthia Jones</span></li><li><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">懷俄明洲立博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Wyoming State Museum</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)代理館長</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Kevin Ramler</span></li></ul><span face="新細明體, serif" style="font-size: 12pt;"><div style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"> 針對</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">2020</span><span face="新細明體, serif" style="font-size: 12pt;">年推出並幾度掀起熱潮,討論度及評價皆高的四款遊戲裡的博物館,分享從專業博物館人的角度是如何看待遊戲世界中的博物館,以及他們跟遊戲設計者與玩家著重的細節差異。分別是:(博物館類型包含</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">2</span><span face="新細明體, serif" style="font-size: 12pt;">所自然史博物館、</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">1</span><span face="新細明體, serif" style="font-size: 12pt;">所歷史紀念館及</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">1</span><span face="新細明體, serif" style="font-size: 12pt;">所科學中心)</span></div></span></div><div><ul style="text-align: left;"><li><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">懷俄明科學歷史博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Wyoming Museum of Science ad History</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)-《最後生還者</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">2</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">The Last of Us Part II</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">》</span></li></ul><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><a href="https://1.bp.blogspot.com/-CeCu1csiFy8/YHbwfQ7kCkI/AAAAAAAAC0Q/9o2CeCwjarYdbiVhd5oQGdf7BtNcBHheQCLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.30.59.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-CeCu1csiFy8/YHbwfQ7kCkI/AAAAAAAAC0Q/9o2CeCwjarYdbiVhd5oQGdf7BtNcBHheQCLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.30.59.png" width="400" /></a></div><span face="新細明體, serif"><div style="text-align: center;"><span style="font-size: x-small;">(圖片來源:<span style="font-family: times;">https://youtu.be/vAJrVXaPe9s</span>)</span></div></span><ul style="text-align: left;"><li style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">傅珂的博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Blather’s Museum</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)-《集合啦!動物森友會(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Animal Crossing: New Horizons</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)》</span></li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-whsgSe-a2NM/YHbxgMGNt_I/AAAAAAAAC0Y/Jo-R7zuqJq82fFMDmiMyVl7o6zd7DIOZACLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.31.33.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-whsgSe-a2NM/YHbxgMGNt_I/AAAAAAAAC0Y/Jo-R7zuqJq82fFMDmiMyVl7o6zd7DIOZACLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.31.33.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;">(<span face="新細明體, serif">圖片來源:</span><span style="font-family: times;">https://youtu.be/vAJrVXaPe9s</span>)</span></div><ul style="text-align: left;"><li style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">神羅博物館(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Shinra Museum</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)-《最終幻想</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">7</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">重製版(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Final Fantasy VII Remake</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)》</span></li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-batCb3jgIJA/YHbx8d6hUTI/AAAAAAAAC0g/zMwsmhRmZWAdqMbuPKhKATDpT05lYm46ACLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.29.37.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-batCb3jgIJA/YHbx8d6hUTI/AAAAAAAAC0g/zMwsmhRmZWAdqMbuPKhKATDpT05lYm46ACLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.29.37.png" width="400" /></a></div><div style="text-align: center;"><span style="font-size: x-small;">(<span face="新細明體, serif" style="text-align: center;">圖片來源:</span><span style="font-family: times; text-align: center;">https://youtu.be/vAJrVXaPe9s</span>)</span></div><ul style="text-align: left;"><li style="text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">奧斯朋科學中心(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Oscorps Sciemce Center</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)-《蜘蛛人:邁爾斯・莫拉雷斯(</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -24pt;">Marvel’s Spider-Man: Miles Morales</span><span face="新細明體, serif" style="font-size: 12pt; text-indent: -24pt;">)》</span></li></ul></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-cr5fR7pGRhI/YHbykgfxnXI/AAAAAAAAC0o/PPa73iTAz4ILO0LLHMFeLVzI3CStxdAFgCLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.18.43.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-cr5fR7pGRhI/YHbykgfxnXI/AAAAAAAAC0o/PPa73iTAz4ILO0LLHMFeLVzI3CStxdAFgCLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.18.43.png" width="400" /></a></div><div style="font-size: small; text-align: center;">(<span face="新細明體, serif" style="text-align: center;">圖片來源:</span><span style="font-family: times; text-align: center;">https://youtu.be/vAJrVXaPe9s</span>)</div><div style="font-size: small; text-align: center;"><br /></div><div style="font-size: small; text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"> 首先值得注意的是,</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">MinnMaxShow</span><span face="新細明體, serif" style="font-size: 12pt;">在這次訪談中似乎別具巧思,訪問的博物館在類型上皆能與遊戲中的博物館相互呼應,使得策展人很容易地將自己的博物館現況及經驗一併帶入分析。整體而言,三位策展人皆認為這四款遊戲中的博物館對於博物館真實樣貌的還原度都相當的高。尤其是《最後生還者</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">2</span><span face="新細明體, serif" style="font-size: 12pt;">》懷俄明科學歷史博物館於出入口陳列的博物館摺頁、商店、展示動線等。其中,航太博物館的</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">Margaret</span><span face="新細明體, serif" style="font-size: 12pt;">更是對於,遊戲中人物互動的劇情,自然的涵納某些物件小知識的手法感到驚喜。</span></div><div style="font-size: small; text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"> 接續談到展示動線,亨利・福特博物館的</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">Cynthia</span><span face="新細明體, serif" style="font-size: 12pt;">在一進入《最終幻想</span><span lang="EN-US" style="font-family: "Times New Roman", serif; font-size: 12pt;">7</span><span face="新細明體, serif" style="font-size: 12pt;">重製版》的神羅博物館後,立即指著豎立在中央的黃金人像坦言:「這是我們極力避免呈現亨利</span><span face="新細明體, serif" style="font-size: 12pt;">・</span><span face="新細明體, serif" style="font-size: 12pt;">福特的方式。」</span><span style="font-size: medium;"></span></div><div style="font-size: small; text-align: justify;"><span face="新細明體, serif" style="font-size: 12pt;"><br /></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; font-size: small; text-align: center;"><a href="https://1.bp.blogspot.com/-uTXw6_7TEsE/YHbzffcFzzI/AAAAAAAAC0w/ZXbOKr2m1b07PymFqYylsY2aLzoPGXFvQCLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25885.56.35.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-uTXw6_7TEsE/YHbzffcFzzI/AAAAAAAAC0w/ZXbOKr2m1b07PymFqYylsY2aLzoPGXFvQCLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25885.56.35.png" width="400" /></a></div><span style="text-align: center;"><div style="font-size: small; text-align: center;">(<span face="新細明體, serif">圖片來源:</span><span style="font-family: times;">https://youtu.be/vAJrVXaPe9s</span>)</div><div style="font-size: small; text-align: center;"><span face="新細明體, serif" style="text-align: justify;"><br /></span></div><div style="text-align: left;"><span face="新細明體, serif" style="text-align: justify;">以名人紀念館來說,會避免歌頌式的呈現歷史及人物給觀眾,反之神羅博物館的目的之一,就是為了向玩家展現神羅公司的雄厚資本及權威。</span><span lang="EN-US" style="font-family: "Times New Roman", serif; text-align: justify;">Margaret也</span><span face="新細明體, serif" style="text-align: justify;">提到,比起線性式的引導參觀路線,觀眾更喜歡被展廳中的個別物件吸引,從而引發自主探索的樂趣,因此在展示物件時,除了要凸顯物件個別亮點外,也要為該物件賦予故事,就這點上與遊戲設計的策略不謀而合。</span></div><div style="text-align: left;"><span face="新細明體, serif" style="text-align: justify;"> 在《蜘蛛人:邁爾斯・莫拉雷斯》中,策展人們也驚豔於奧斯朋科學中心展廳呈現的視野,以及展品與建築物整體的協調性。另一個被策展人注意到的地方則是物件標籤,雖然神羅博物館遺漏了這一塊細節的設計,但是《動物森友會》中傅珂的博物館就對標籤下足了工夫,給予玩家有趣、清楚又不至於冗長的資訊,這在實際博物館工作中也是一大挑戰。</span></div><div style="text-align: left;"><p class="MsoNormal" style="font-size: small; line-height: 24px; text-align: justify;"></p><div class="separator" style="clear: both; font-size: medium; text-align: center;"><a href="https://1.bp.blogspot.com/-YlJvYeOOwEI/YHb0Ys4IaZI/AAAAAAAAC04/xkvNO7Itei8RH6uxyEZbP97tbQ-ofpneACLcBGAsYHQ/s2048/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.17.41.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="2048" height="250" src="https://1.bp.blogspot.com/-YlJvYeOOwEI/YHb0Ys4IaZI/AAAAAAAAC04/xkvNO7Itei8RH6uxyEZbP97tbQ-ofpneACLcBGAsYHQ/w400-h250/%25E6%2588%25AA%25E5%259C%2596%2B2021-04-14%2B%25E4%25B8%258B%25E5%258D%25886.17.41.png" width="400" /></a></div><span face="-webkit-standard" style="text-align: center;"><div style="text-align: center;"><span style="font-size: x-small;">(<span face="新細明體, serif">圖片來源:</span><span style="font-family: times;">https://youtu.be/vAJrVXaPe9s</span>)</span></div><div style="text-align: center;"><span style="font-size: x-small;"><br /></span></div></span><p></p><p class="MsoNormal" style="font-size: medium; line-height: 24px; text-align: justify;"><span style="font-family: Times New Roman, serif;"> </span><span face="新細明體, serif">總結來看,這次博物館策展人逛電玩中的博物館,覺得是樂趣十足的體驗。撇開蜘蛛人為了解任務把展品偷走、最後生還者的主角們在展品太空艙爬上爬下,讓策展人捂了一下心臟,博物館的樣貌與功能,確實成功的融入遊戲背景,呈現在玩家的眼中。在一些高科技的展示手法及互動上,甚至讓策展人們看到了未來博物館可能的發展方向。同時,影片最後也再次點出疫情使博物館陷入的困境。策展人也向大家呼籲,最簡單幫助博物館的方法,就是上網與博物館互動,也許是分享資訊、寫評論或是在社群媒體上互動,皆是最實際的支持。</span></p><p class="MsoNormal" style="font-size: medium; line-height: 24px; text-align: justify;"><span face="新細明體, serif"><br /></span></p><p class="MsoNormal" style="line-height: 24px; text-align: justify;"><span style="font-family: times; font-size: small;">Museum Curators React to 2020’s Best Video Game Museums影片連結:<span style="text-align: left;"><a href="https://youtu.be/vAJrVXaPe9s">https://youtu.be/vAJrVXaPe9s</a></span></span></p><p class="MsoNormal" style="line-height: 24px; text-align: justify;"><span style="font-family: times; font-size: small;"><span style="text-align: left;"><br /></span></span></p><p class="MsoNormal" style="line-height: 24px; text-align: left;"><span style="font-family: times; font-size: x-small;">圖/文 陳諾</span></p><div style="font-size: small; text-align: left;"></div></div></span><span face="新細明體, serif" style="font-size: 12pt;"><br /></span></div><p></p><style class="WebKit-mso-list-quirks-style">
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:24.0pt;
margin-bottom:.0001pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:0cm;
mso-para-margin-left:2.0gd;
mso-para-margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
/* Page Definitions */
@page
{mso-page-border-surround-header:no;
mso-page-border-surround-footer:no;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1410736378;
mso-list-type:hybrid;
mso-list-template-ids:-466044978 -790483914 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:48.0pt;
text-indent:-24.0pt;
font-family:Symbol;
color:windowtext;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:96.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:120.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:144.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:168.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:192.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:216.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:240.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
-->
</style><style class="WebKit-mso-list-quirks-style">
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:24.0pt;
margin-bottom:.0001pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:0cm;
mso-para-margin-left:2.0gd;
mso-para-margin-bottom:.0001pt;
mso-pagination:none;
font-size:12.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:新細明體;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:"Calibri",sans-serif;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
/* Page Definitions */
@page
{mso-page-border-surround-header:no;
mso-page-border-surround-footer:no;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:734820038;
mso-list-type:hybrid;
mso-list-template-ids:-1148798388 -790483914 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:48.0pt;
text-indent:-24.0pt;
font-family:Symbol;
color:windowtext;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:96.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:120.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:144.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:168.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:192.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:216.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:240.0pt;
text-indent:-24.0pt;
font-family:Wingdings;}
-->
</style>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0tag:blogger.com,1999:blog-8280211632423846424.post-52664875393080684842021-03-03T14:07:00.005+08:002021-03-03T14:07:59.588+08:00【問卷調查】你想在國家檔案館看到什麼主題的展覽?<div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-10tGFQQQjuY/YD8nJ2zLQZI/AAAAAAAACxA/2R00INR8rQ4qOF40vlvOnwVRoI8tKK4oQCLcBGAsYHQ/s830/153395511_4151068654924074_1607950905131186330_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="830" height="441" src="https://1.bp.blogspot.com/-10tGFQQQjuY/YD8nJ2zLQZI/AAAAAAAACxA/2R00INR8rQ4qOF40vlvOnwVRoI8tKK4oQCLcBGAsYHQ/w677-h441/153395511_4151068654924074_1607950905131186330_o.jpg" width="677" /></a></div><br /><h4 style="color: #454545; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; text-align: left;"><span style="font-family: inherit;">台灣第一座國家檔案館將於<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">2025</span>年在新北市林口區與大家見面<br />您想在國家檔案館看到什麼主題的展覽?<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> <br /></span>提供您的想法,咱們一起打造「全民的」國家檔案館!</span></h4><p class="p2" style="color: #454545; font-family: "Helvetica Neue"; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><br /></p><p class="p1" style="color: #454545; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: inherit;">國家發展委員會檔案管理局成立於民國<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">90</span>年,致力於守護國家檔案,開發檔案多元價值。目前國家檔案典藏量已逾<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">25</span>公里,包含府院政策、司法及法務、內政等<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">23</span>個類別。為深化國家記憶,便捷檔案服務,我國首座國家檔案館預定於民國<span class="s1" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">114</span>年在新北市林口區落成啟用,為妥善規劃國家檔案館展示內容,敬請您就未來國家檔案館開館舉辦展覽的期望,選出最切合您感覺的答案,您的回答將是後續常設展或特展規劃之重要參考。本問卷採不記名方式,所有填答內容絕對保密,僅作為分析之用,敬請安心作答,再次感謝您提供寶貴的意見!</span></p><p class="p2" style="color: #454545; font-family: "Helvetica Neue"; font-size: 12px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><br /></p><p class="p1" style="color: #454545; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: inherit;">問卷連結:</span></p><p class="p3" style="color: #e4af0a; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span class="s2" style="text-decoration-line: underline;"><a href="https://forms.gle/DReL28bHxT6hTn988?fbclid=IwAR29NZnCpkhWMpQA1a2HVuvjUjmAm3QuJpxXRjCh7rserhSjqyYsppP1dto"><span style="font-family: inherit;">https://forms.gle/DReL28bHxT6hTn988</span></a></span></p></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="caret-color: rgb(228, 230, 235); font-size: 15px; margin: 0.5em 0px 0px; overflow-wrap: break-word; text-align: left; text-size-adjust: auto; white-space: pre-wrap;"></div>教育部智慧博物館專案辦公室http://www.blogger.com/profile/15716251866217566147noreply@blogger.com0